EditorsAbout the SiteComes vs. MicrosoftUsing This Web SiteSite ArchivesCredibility IndexOOXMLOpenDocumentPatentsNovellNews DigestSite NewsRSS

09.07.10

Apple Sells Perception of Self Worth and Snubs Everything Which is Free

Posted in Apple, BSD, Free/Libre Software, GNU/Linux, Marketing at 7:24 pm by Dr. Roy Schestowitz

L'Oreal - Apple

Summary: Apple’s marketing technique is similar to L’Oréal’s, whose famous advertising slogan is “because I’m worth it”; Apple continues to serve as a barrier to GNU/Linux adoption

The FSFE’s Hugo Roy, who was in touch with Steve Jobs regarding Ogg and patents, says that “Steve Jobs’ business secret is pricing, not design.” He has just found the following two articles:

Steve Jobs “never had any designs. He has not designed a single project”

[...]

In short, Jobs’ only contribution to the Macintosh project was to try unsuccessfully to cancel it.

 

How Apple plays the pricing game

Next time you’re sitting at an airport bar and hear two businesspeople debate whether Apple is a technology or design company, chime in: “Nope. What Steve Jobs sells is pricing.”

Pricing? You bet.

Jobs is a master of using pricing decoys, reference prices, bundling and obscurity to make you think his shiny aluminum toys are a good deal. Apple’s Sept. 1 announcement of new products was a classic

The popular iPod Touch media player has been revamped at three price points – $229, $299, and $399 – all costing more than the iPhone, which does everything the Touch can plus make phone calls.

Apple has this new thing going on and it’s called “Ping”, which GigaOM claims to be stuck inside “Walled Garden” (once again this whole exclusivity factor):

As I discuss in a post at GigaOM Pro, Ping’s lack of integration with other social networks, or even with the web itself, is now its most compelling feature, at least from a strategic perspective.

Here is the effect on GNU/Linux users:

Users have to upgrade their iTunes installation to access Ping. Something that you cannot do on Linux.

Apple probably hates Linux so much that they intentionally integrated Ping in iTunes to block Linux users. Just kidding of course.

Apple hardly ever cares about supporting free platforms like BSD and GNU/Linux. That’s just why Apple is far from a friend of “Open Source” and merely an exploiter. It also makes defective products in the same factories as all of its rivals (the branding is different and there is retaliation). But some go too far by blaming hypePod for what’s generally just the fault of any portable media player (PMP). From The Age:

Pedestrian death rise blamed on iPods

The ”iPod zombie trance” people get into when walking, driving or pedalling around listening to their mobile devices is being blamed for an increase in collisions and even deaths in Europe and the US.

The issue has been highlighted in Sydney by the death of a 46-year-old Glebe woman reportedly wearing headphones when she was knocked down and killed by an ambulance on Saturday night.

Well, that’s just like blaming particular console makers for violent games and what these games may cause. In any case, Apple has many reasons to be distrusted and ignorant customers is not one of them. It’s them who pay a premium only to feel better than fellow human beings (Apple sells them this arrogance) and exclude others.

Share this post: These icons link to social bookmarking sites where readers can share and discover new web pages.
  • Digg
  • del.icio.us
  • Reddit
  • co.mments
  • DZone
  • email
  • Google Bookmarks
  • LinkedIn
  • NewsVine
  • Print
  • Technorati
  • TwitThis
  • Facebook

If you liked this post, consider subscribing to the RSS feed or join us now at the IRC channels.

Pages that cross-reference this one

A Single Comment

  1. NotZed said,

    September 7, 2010 at 9:19 pm

    Gravatar

    A bit off topic, but i like how pedestrians are now at fault for being killed by a hurtling stinking machine driven by someone who didn’t keep an eye out properly.

    Drive up the arse of another car and it’s 100% your fault, but kill a human and it was their fault for being there …

What Else is New


  1. Links 28/11/2014: Debian Fork, Fedora 21 RC, Git 2.2.0

    Links for the day



  2. Mozilla Will Relay Firefox User Input (Even Keystrokes) to Microsoft and the NSA Through Yahoo in the US

    Mozilla is letting Microsoft manage users' data in Firefox, including keystrokes in the address bar



  3. Microsoft Found to Have Broken the Law in China (Tax Evasion), Just Like Practically Everywhere

    China is reportedly taking action against Microsoft's notorious habit of tax evasion and fining the company well over $100 million



  4. Links 26/11/2014: Docker Patched, New DragonFlyBSD

    Links for the day



  5. Message to the Corporate Media: Bill Gates is Not an Ebola Expert

    Brainwash in the corporate media, including media that the Gates Foundation bribes in exchange for sheer bias, paints the super-rich as the solution rather than the problem



  6. US Government Finally Probes Microsoft Over Financial Fraud, Microsoft Then Bullies the Government With a Lawsuit

    Microsoft is finally being investigated -- perhaps properly too -- for its well-known tax abuses that have so far proved that Microsoft is "too big to jail"; Microsoft is suing the investigator, exerting its abusive power to discourage further investigation



  7. Gagging Critics: Micro Focus-Run SUSE Bribes Journalists in Exchange for Positive Coverage

    Amid the takeover by Micro Focus, SUSE pays journahayess (especially critics) who in turn become some kind of advertisements feed of Novell



  8. Links 25/11/2014: Tizen News, Jolla Tablet Past Million

    Links for the day



  9. Links 24/11/2014: Linux 3.18-rc6, Qualcomm Eyes GNU/Linux Servers

    Links for the day



  10. Boycotting Micro Focus International

    Microsoft's "Partner of the Year" is taking over the patron of SUSE and all of Novell's remains, except the patents (Microsoft has already grabbed those)



  11. Vesna Stilin's Remarks on Željko Topić: Part XI

    Vesna Stilin speaks about her confrontation with EPO Vice-President Željko Topić, who has criminal lawsuits against him in Croatia



  12. Links 22/11/2014: Linux Mint 17.1, Ubuntu MATE

    Links for the day



  13. Links 21/11/2014: Problems at Debian, Jolla Tablet

    Links for the day



  14. Links 18/11/2014: Linux 3.18 RC 5, New DigiKam

    Links for the day



  15. Special Report: Many Criminal Charges Against EPO Vice-President Željko Topić

    The abuses of Željko Topić, who has gained notoriety in his home country, are rapidly becoming public knowledge across all of Europe



  16. Links 16/11/2014: Xfdesktop 4.10.3, GNU Hello 2.10

    Links for the day



  17. Microsoft is Going Into the Anti-Whistleblowing Business, Dodges Criticism Over 19-Year Bug Door in Windows

    With Aorato acquisition Microsoft helps protect the criminals (from whistleblowers) and with lies about .NET Microsoft distracts from a bug that has facilitated remote access into Windows (by those in the know) for nearly two decades



  18. Reaffirming Microsoft's Long-Known Hostility Towards Net Neutrality, Microsoft Crashed Juniper

    Steve Ballmer is ranting against net neutrality and Juniper's business is in trouble after a lot of executives from Microsoft took over most top positions there



  19. Another Massive Step Towards Elimination of Software Patents as Even CAFC Rules Against Them

    After SCOTUS gets involved in the Ultramercial case, the CAFC finally decides to actually serve justice rather than dogma



  20. The GOP's Patent Reform Plan Not Effective Enough to Stop Massive Patent Trolls Like Microsoft/Nokia

    The corporations-serving GOP says that it wants a patent reform, but another reminder is needed of the futility of the suggested changes



  21. How the EPO's Executive Branch (Battistelli and Topić) Banned Scrutiny and Created Authoritarian Model of Control: Part X

    A look at highly dubious moves by EPO President Battistelli and his right-hand man Topić, whose abuses are becoming hard to oversee or even report



  22. Links 15/11/2014: Linux Mint 17.1 Release Candidate, Popcorn Time 0.3.5

    Links for the day



  23. IRC Proceedings: October 26th, 2014 – November 8th, 2014

    Many IRC logs



  24. The Terrible Joke Which is Microsoft 'Loving' Linux: Nightmares With UEFI 'Secure' Boot (i.e. Windows Monopoly Imposed) Continue to Affect GNU/Linux Users

    A reminder of Microsoft's sheer hostility towards GNU/Linux and long-reaching sabotage of GNU/Linux installations



  25. Patent Lawyers Worry About Section 101 in 'Alice' (and Other Patent News)

    A quick roundup of news of interest regarding software patents



  26. Will Write for FUD (Against FOSS)

    Black Duck rears its ugly head again, serving to show that it is in the business of changing perceptions and not in the information or analysis business



  27. Debunking Several Days of Never-Ending Lies About Microsoft and .NET

    .NET is not "Open Source", it cannot be forked (there remains patent threat), Visual Studio is still completely proprietary and it is expected to come to other platforms only because Windows has lost its dominance and Microsoft wants to perpetually control APIs (with software patents) and hence reign over developers



  28. Links 14/11/2014: LibreOffice 4.3.4, Ads Now in Firefox

    Links for the day



  29. Links 14/11/2014: GNOME 3.14.2, PulseAudio 6.0

    Links for the day



  30. Microsoft Windows is Still Designed as a Paradise of Back Doors, Intrusion, Wiretaps, and Interception

    At many levels -- from communication to storage and encryption -- Windows is designed for the very opposite of security


CoPilotCo

RSS 64x64RSS Feed: subscribe to the RSS feed for regular updates

Home iconSite Wiki: You can improve this site by helping the extension of the site's content

Home iconSite Home: Background about the site and some key features in the front page

Chat iconIRC Channel: Come and chat with us in real time

CoPilotCo

Recent Posts