EditorsAbout the SiteComes vs. MicrosoftUsing This Web SiteSite ArchivesCredibility IndexOOXMLOpenDocumentPatentsNovellNews DigestSite NewsRSS

09.07.10

Apple Sells Perception of Self Worth and Snubs Everything Which is Free

Posted in Apple, BSD, Free/Libre Software, GNU/Linux, Marketing at 7:24 pm by Dr. Roy Schestowitz

L'Oreal - Apple

Summary: Apple’s marketing technique is similar to L’Oréal’s, whose famous advertising slogan is “because I’m worth it”; Apple continues to serve as a barrier to GNU/Linux adoption

The FSFE’s Hugo Roy, who was in touch with Steve Jobs regarding Ogg and patents, says that “Steve Jobs’ business secret is pricing, not design.” He has just found the following two articles:

Steve Jobs “never had any designs. He has not designed a single project”

[...]

In short, Jobs’ only contribution to the Macintosh project was to try unsuccessfully to cancel it.

 

How Apple plays the pricing game

Next time you’re sitting at an airport bar and hear two businesspeople debate whether Apple is a technology or design company, chime in: “Nope. What Steve Jobs sells is pricing.”

Pricing? You bet.

Jobs is a master of using pricing decoys, reference prices, bundling and obscurity to make you think his shiny aluminum toys are a good deal. Apple’s Sept. 1 announcement of new products was a classic

The popular iPod Touch media player has been revamped at three price points – $229, $299, and $399 – all costing more than the iPhone, which does everything the Touch can plus make phone calls.

Apple has this new thing going on and it’s called “Ping”, which GigaOM claims to be stuck inside “Walled Garden” (once again this whole exclusivity factor):

As I discuss in a post at GigaOM Pro, Ping’s lack of integration with other social networks, or even with the web itself, is now its most compelling feature, at least from a strategic perspective.

Here is the effect on GNU/Linux users:

Users have to upgrade their iTunes installation to access Ping. Something that you cannot do on Linux.

Apple probably hates Linux so much that they intentionally integrated Ping in iTunes to block Linux users. Just kidding of course.

Apple hardly ever cares about supporting free platforms like BSD and GNU/Linux. That’s just why Apple is far from a friend of “Open Source” and merely an exploiter. It also makes defective products in the same factories as all of its rivals (the branding is different and there is retaliation). But some go too far by blaming hypePod for what’s generally just the fault of any portable media player (PMP). From The Age:

Pedestrian death rise blamed on iPods

The ”iPod zombie trance” people get into when walking, driving or pedalling around listening to their mobile devices is being blamed for an increase in collisions and even deaths in Europe and the US.

The issue has been highlighted in Sydney by the death of a 46-year-old Glebe woman reportedly wearing headphones when she was knocked down and killed by an ambulance on Saturday night.

Well, that’s just like blaming particular console makers for violent games and what these games may cause. In any case, Apple has many reasons to be distrusted and ignorant customers is not one of them. It’s them who pay a premium only to feel better than fellow human beings (Apple sells them this arrogance) and exclude others.

Share in other sites/networks: These icons link to social bookmarking sites where readers can share and discover new web pages.
  • Reddit
  • email
  • Slashdot

If you liked this post, consider subscribing to the RSS feed or join us now at the IRC channels.

Pages that cross-reference this one

A Single Comment

  1. NotZed said,

    September 7, 2010 at 9:19 pm

    Gravatar

    A bit off topic, but i like how pedestrians are now at fault for being killed by a hurtling stinking machine driven by someone who didn’t keep an eye out properly.

    Drive up the arse of another car and it’s 100% your fault, but kill a human and it was their fault for being there …

What Else is New


  1. Our 14th Birthday is Coming

    We're turning 14 shortly and we need ideas from readers (things that can be done to mark the event and celebrate 'on-line')



  2. In Spite of IBM's Difficult Past and Particularly Dark History, Under Arvind Krishna’s Leadership It Has Only Shown Signs of Improving

    This winter, 6 months after Arvind Krishna’s tenure as CEO began, we can generally say that things seem to have improved and we look forward to further improvements



  3. Links 25/10/2020: GNU Taler's IETF Milestone, RISC OS 5.28 and New Ubuntu Community Council

    Links for the day



  4. IRC Proceedings: Saturday, October 24, 2020

    IRC logs for Saturday, October 24, 2020



  5. Links 24/10/2020: GDB 10.1, Kodachi 7.4, Wine 5.20

    Links for the day



  6. Celebrating Code of Conduct Violations

    Reprinted with permission from Daniel Pocock



  7. The Militarised Elephant in the Room Still Commands a Lot of Free Software Development

    We take a difficult (albeit in-depth and perfectly factual) look at IBM's past and present; considering this is the company that controls Red Hat (which in turn controls many key projects in GNU/Linux) we need a better understanding of the real context, not PR fluff and marketing



  8. Juve Patent's Love of Patent Trolls and Their Misinformation

    The press 'gutter' known as Juve (basically propaganda disguised as 'news' since years ago) has gotten to the point where the publisher is just an extension of lawyers and liars



  9. IRC Proceedings: Friday, October 23, 2020

    IRC logs for Friday, October 23, 2020



  10. Look How Many Tux I Give!

    "Long live rms, long live (Hyperbola) GNU/BSD, and happy hacking."



  11. Embrace, Extend, and Extensions: Two New Reasons to Delete GitHub, Which Microsoft Ruined for Everyone (Except the Copyright Cartel and Other Censors)

    GitHub is being turned into a garbage dump with malicious masters (or monsters, or mobsters); many people are denied access for using the 'wrong' browser and developers/projects are being censored (not for doing anything wrong or illegal, either)



  12. [Meme] When EPO Staff Claims to be 'Ill' or 'Sick'... During a Pandemic's European Peak

    Gotta check and verify that those 'lazy' EPO examiners aren't just faking being ill (in order to not meet "production" targets)



  13. The EPO Has Relegated or Lowered Itself to Extremely Poor Standards

    Today's EPO continues to reaffirm the image of global weakness; having failed to improve the working conditions and quality of the work (its actions did the exact opposite), it's nowadays begging China to send over lots of workload irrespective of quality or merit and it is outsourcing the functions of the Office to the United States



  14. Links 23/10/2020: Turing Pi 2, GNU Parallel 20201022

    Links for the day



  15. IRC Proceedings: Thursday, October 22, 2020

    IRC logs for Thursday, October 22, 2020



  16. Links 23/10/2020: 'Groovy Gorilla' Everywhere in the News

    Links for the day



  17. For Better 'Tech Rights' in the United States (and the World at Large) the 'Orange Man' Needs to Go

    With less than a fortnight before election day we explain our stance from a purely tech-related rationale



  18. [Meme] Microsoft Never 'Brought' Skype to GNU/Linux (It Just Bought Skype) and It Never 'Brought' Edge to GNU/Linux Either (Google Did)

    Foolish media or gullible 'journalists' are giving Microsoft credit for other people's work; this isn't the first time either, but it helps perpetuate lies such as "Microsoft loves Linux" (so who cares about facts anyway?)



  19. It's Going to be a Long, Long Winter

    Today we revert back to lock-down mode; we're reflecting and pondering what comes next



  20. TechRadar is an Irresponsible Clickbait and Misinformation Site Disguised as 'News'

    TechRadar is no tech and no radar, either. It's just an opportunistic click-harvesting machine, disguised as a source of "news"; today we deal with the latest example (among many).



  21. Links 22/10/2020: LibreOffice 6.4.7, Septor 2020.5, Ubuntu 20.10 Released, FreeBSD Quarterly Status Report

    Links for the day



  22. IRC Proceedings: Wednesday, October 21, 2020

    IRC logs for Wednesday, October 21, 2020



  23. Living Humbly (With Older Technology or None) is More Compatible With Privacy- and Freedom-Respecting Technological Lifestyle

    Simplicity sometimes trumps so-called 'novelty', especially when it comes to human rights and users' freedom



  24. Reasons Why You (and Everybody Else) Should Join the Fight for Software Freedom

    Society is being closely watched and controlled (more so during/after the latest pandemic) and people must carefully consider the true importance of resisting proprietary technology (controlled remotely by state actors)



  25. Ways and Means to Reduce One's Dependency on Google's Various Monopolies and Near-Monopolies

    Getting rid of Google means a lot more than embracing DumbDumbGo (DDG) or some other sites that spy just like Google; we're taking stock of some options



  26. The European Commission is Still M.I.A. Regarding EPO Corruption (and the EPO's Management Plays Dirty, as Always)

    There's no change in the EU; the EUIPO and EPO enjoy complete and total immunity/impunity, with the Commission being manned by those who are deeply complicit



  27. 10 Reasons Why All This 'Edge for Linux' Coverage is a Total Farce

    The fake hype surrounding "Edge" is an inauthentic hype/buzz campaign made to coincide with anti-Google sentiments spread by Microsoft front/pressure groups



  28. Microsoft's IIS Has Collapsed Again This Past Month (and IIS Will Not and Cannot Survive This Way)

    Netcraft shows that Microsoft's decline further accelerates in the Web servers space; IIS is becoming financially unviable



  29. Links 21/10/2020: Alpine 3.12.1, Tor Browser 10.0.2

    Links for the day



  30. [Meme] US Department of Justice Should Have Taken on Microsoft Again, Not Google

    When lobbying, connections and political sway determine the actions of the American government it's hardly surprising that Bill Gates gets the Trump administration to fight for him (to make him even richer)


RSS 64x64RSS Feed: subscribe to the RSS feed for regular updates

Home iconSite Wiki: You can improve this site by helping the extension of the site's content

Home iconSite Home: Background about the site and some key features in the front page

Chat iconIRC Channel: Come and chat with us in real time

Recent Posts