EditorsAbout the SiteComes vs. MicrosoftUsing This Web SiteSite ArchivesCredibility IndexOOXMLOpenDocumentPatentsNovellNews DigestSite NewsRSS

09.27.10

Microsoft Starts Advertising a Game Rather Than a Failed Console

Posted in Hardware, Marketing, Microsoft at 5:12 am by Dr. Roy Schestowitz

The real story about “Halo: Reach”

Halo

Summary: Microsoft stops concentrating on Xbox 360 (and to some extent KINect, which is behind) and instead it is trying to sell a game

LAST week we wrote about fake Halo hype. A lot of money got spent on a lot on marketing, so the hype machine was busy and it was used to affect the stock as well.

“‘Halo: Reach’ doesn’t deserve all the praise,” says the headline from TampaBay.com and GamaSutra.com publishes “Analysis: Is Microsoft Putting Halo At Risk?”

“All that Microsoft can do is spew a lot of other news to overshadow what it does not want people to see and talk about it.”There are more reports this week about ‘disc read’ errors [1, 2, 3]. “HD constraint affects Microsoft Halo series” says another new headline. All that Microsoft can do is spew a lot of other news to overshadow what it does not want people to see and talk about it.

The negativity got sidelined to a certain extent by the marketing blitz, most of which was about future release frequency [1, 2, 3, 4, 5]. Can Microsoft really use another studio to reinvent itself? It would not be so profitable and commitment to PC gaming is still doubted by some.

In the article “Bungie’s Halo slips”, the author is again slipping in/dropping unbacked figures from Microsoft (rave numbers like the ones we saw years ago, calculated using fuzzy maths):

SOME OF the $200+ million worth of Halo: Reach discs sold don’t blooming work, meaning that rather than be able to play as Noble 6, users have to suffer the ignominy of trawling through forums for help.

[...]

We’ve asked Microsoft in the UK whether this is a disc problem or a hardware problem, and requested information about what frustrated users should do if they don’t want to call a US phone number.

We are still waiting for a response from Microsoft.

When it comes to the Xbox franchise, there is no indication that they will even stay in the market (no plan for future hardware, just procrastination from Microsoft’s UK boss).

EA says that Sony’s Playstation 3 can beat Xbox 360 even in the UK where the Japanese consoles are relatively weak in terms of sales [1, 2].

“It is clear that in terms of sales Nintendo is the winner and on technical grounds, Sony is ahead.”Rather than brag about international sales figures, Microsoft talks mostly about the US and right now it speaks of individual games rather than console sales (which it only speaks about in context/relation to this game). It is clear that in terms of sales Nintendo is the winner and on technical grounds, Sony is ahead. To quote one new article, “Sony’s Playstation Move does beat rival Microsoft’s Kinect to the table by a good two months—ignoring, of course, that both have been trumped by Nintendo’s Wii since the console’s birth in late 2006 (and the launch of its Wii MotionPlus controller add-on in June of 2009, which builds an additional gyroscope onto the console’s motion controllers).”

The “Move” receives overwhelmingly good reviews (whereas KINect is said to be unready for production due to bugs and Milo is said to be dead already). From NYDailyNews.com: “Hence the PlayStation Move, Sony’s foray into motion controls, arrived with much ballyhoo last week, and after spending plenty of time with the gizmo, I’m definitely impressed. It’s not the sheer leap forward that Microsoft is attempting with the no-hands Kinect that will be released later this month, but the Move is definitely the pinnacle of motion-sensing technology.”

When all that Microsoft can speak about (and spend a lot of money marketing) is one single game, no wonder Sony ridicules them (for the huge spendings on marketing). It’s hard to tell just how much money Microsoft has lost on Xbox already; just being in the market is not enough for making money (as in a profit) and loads of Xbox executives have been leaving lately. It speaks volumes, unlike all the hype.

Share this post: These icons link to social bookmarking sites where readers can share and discover new web pages.
  • Digg
  • del.icio.us
  • Reddit
  • co.mments
  • DZone
  • email
  • Google Bookmarks
  • LinkedIn
  • NewsVine
  • Print
  • Technorati
  • TwitThis
  • Facebook

If you liked this post, consider subscribing to the RSS feed or join us now at the IRC channels.

Pages that cross-reference this one

2 Comments

  1. Will said,

    September 27, 2010 at 9:20 am

    Gravatar

    The Halo series was a pretty good FPS line (at least the first 2 were–I never played the rest, so I can’t say for them), but now that Bungie is out of it, and Microsoft is shifting further Halo development to an internal studio and wanting to release Halo games more frequently, odds are that it’s going to be downhill from here.

    R.I.P. Halo
    2001 — 2010

    Dr. Roy Schestowitz Reply:

    Bungie was creative, Microsoft is just… greedy?

    “Microsoft looks at new ideas, they don’t evaluate whether the idea will move the industry forward, they ask, ‘how will it help us sell more copies of Windows?’”

    Bill Gates, The Seattle Weekly, (April 30, 1998)

What Else is New


  1. PATENT Act a 'Reform' for Big Corporations, Hence Does Not Address the Core Issues, Including Patent Scope and Massive Patent Aggressors

    Big corporations, including some of the biggest patent aggressors out there, successfully lobbied for what has essentially become a bipartisan bill to eliminate the thorn in their side



  2. Openwashing of Binary Blobs That Microsoft Uses to Attack Free Software and GNU/Linux From the Inside

    Media which is either willfully ignorant or complicit has successfully, based on volume of coverage, framed Microsoft's proprietary software as openness and nicety



  3. Microsoft Kills Netscape Again, This Time Removing It From the History Books

    Microsoft's embarrassing crimes against Netscape -- the ones that put Bill Gates on trial and nearly split Microsoft -- virtually forgotten as Netscape itself is made to 'disappear'



  4. Microsoft India's Unofficial 'Branch' Infosys is Torturing the Meaning of Open Source Software

    Infosys, which is best known for its promotion of Microsoft in India, is distorting the meaning of 'Open Source' and joins a non-profit that is supposed to promote programming, not binary blobs



  5. Microsoft Windows is Dying, British Government Should Spend No More Money on It

    Time for the Establishment in the UK to abandon the out-of-support Windows XP (from 2001) and join the next generation of computing, which increasingly revolves around GNU/Linux and Free/libre software, supported by truly British companies



  6. IRC Proceedings: April 5th - May 2nd, 2015

    Many IRC logs



  7. Links 3/5/2015: Black Lab 6.5 RC2

    Links for the day



  8. Links 2/5/2015: Robolinux 7.9.1, LibreOffice Numbering

    Links for the day



  9. Links 1/5/2015: HP Ubuntu Laptops, Arch Linux 2015.05.01

    Links for the day



  10. Links 30/4/2015: Plasma 4.4 in the Making

    Links for the day



  11. Microsoft Embracing, Extending, Extinguishing the Linux-centric Arduino and Raspberry Pi, Making Them Windows Devices

    Raspberry Pi and Arduino carry water for Microsoft as part of the publicity stunts for Vista 10, the operating system which Microsoft tells investors is "marketing"



  12. Microsoft Uses Ubuntu to Demonstrate and Promote Microsoft Lock-in

    Canonical's Ubuntu is now used as the bait by which to seduce developers in the GNU/Linux world into Microsoft dependencies, surveillance, and software patents



  13. The EPO's Tyrant, Benoît Battistelli, is Probably on His Way Out, Threatens to Resign

    The Napoleonic self-acclaimed 'president' of the EPO, who surrounded himself with loyal thugs and crushed all opposition to him (assuring reign by fear), reportedly threatens to fall on his sword if an independent mediator gets appointed



  14. Links 30/4/2015: Debian GNU/Hurd 2015, Microsoft Copies Ubuntu

    Links for the day



  15. Windows Recipes for Disaster (Met Police and Fukushima)

    Microsoft Windows mentality and strong dependencies continue to cause immeasurable damage that costs people a lot in terms money and in terms of health



  16. ‘Visual Studio Code’: Not News, Not Free, Not Open Source

    Another publicity stunt from Microsoft, this time going under the name ‘Visual Studio Code’, which is basically proprietary lock-in



  17. Microsoft's Patent Attacks on Android Not Covered in the Corporate Media, Only Microsoft as the 'Victim'

    Omission of important developments around Microsoft's war on GNU/Linux and Free software, notably against Android and ChromeOS as of late



  18. As Core Issues Still Not Addressed, Another Protest Against EPO Management Scheduled for Tomorrow in Munich, Germany

    On Thursday (tomorrow) yet another demonstration is organised in Munich, less than a week ahead of the UPC decision (May 5th)



  19. Pharmaceutical Patents and Hedge Funds: Evil Fighting Evil

    Revisiting the subject of patents on life or life-saving processes, plus a hedge fund's extortion-type attack on such patents (for quick profit)



  20. UCLA Foolishly Grooms Microsoft's Patent Troll Nathan Myhrvold (Intellectual Ventures), Who is Busy Attacking Android and Linux These Days

    More news about Intellectual Ventures, Microsoft's and Bill Gates' anti-Linux tool, who lost a battle because of last year's SCOTUS ruling and is now groomed by the University of California, Los Angeles (UCLA)



  21. Links 28/4/2015: Plasma 5.3, Cutelyst 0.8.0

    Links for the day



  22. Links 28/4/2015: More on Debian 8 “Jessie”, Fedora 22 Beta Walkthrough

    Links for the day



  23. Microsoft is Attacking Android Like Never Before, Qisda the Latest to Sign Patent Extortion Deal

    More blackmail and propaganda against Android, courtesy of the gentler, kinder, 'new' Microsoft



  24. Caution Needed When Microsoft Copywriters Flood the Media With Microsoft Propaganda

    Media actively subverted by Microsoft-sponsored agents of deception, whose goal is to change what people think of Microsoft and its software, even if by lying (they call it 'marketing')



  25. Gartner Staff That Worked for Microsoft and the Latest Nonsense from Gartner or 'Former' Staff

    Gartner waited until 2015 to declare FOSS fit for databases; another example spotted where Gartner staff comes from Microsoft or vice versa



  26. Links 27/4/2015: Debian 9 Named, Linux 4.1 Reaches RC

    Links for the day



  27. Microsoft is Interjecting Itself Into GNU/Linux and Free Software News, Even Events and Foundations

    Microsoft's entryism strategy is proving effective as Microsoft successfully embeds itself inside the idealogical competition, subverting the competition's overall message and diluting the competition's focus on Free software



  28. The Unethical Business of Selling Fear of Free/Libre Software Bugs (Black Duck, Sonatype, and Symantec)

    The spreading of fear of Free/Open Source software (FOSS) is now a growth industry, so proprietary opportunists are eager to capitalise on it, even if by distorting the truth



  29. Patients' Data at Risk as NHS Reinforces Its Microsoft/Accenture Stockholm Syndrome

    The worst privacy violator in the world and the firm behind LSE failures are pocketing as much as £0.35 billion of British taxpayers' money to acquire access to very sensitive data of British people



  30. Links 26/4/2015: Debian 8, OpenMandriva Lx 3 Alpha, Mageia 5 RC

    Links for the day


CoPilotCo

RSS 64x64RSS Feed: subscribe to the RSS feed for regular updates

Home iconSite Wiki: You can improve this site by helping the extension of the site's content

Home iconSite Home: Background about the site and some key features in the front page

Chat iconIRC Channel: Come and chat with us in real time

CoPilotCo

Recent Posts