EditorsAbout the SiteComes vs. MicrosoftUsing This Web SiteSite ArchivesCredibility IndexOOXMLOpenDocumentPatentsNovellNews DigestSite NewsRSS

09.27.10

Microsoft Starts Advertising a Game Rather Than a Failed Console

Posted in Hardware, Marketing, Microsoft at 5:12 am by Dr. Roy Schestowitz

The real story about “Halo: Reach”

Halo

Summary: Microsoft stops concentrating on Xbox 360 (and to some extent KINect, which is behind) and instead it is trying to sell a game

LAST week we wrote about fake Halo hype. A lot of money got spent on a lot on marketing, so the hype machine was busy and it was used to affect the stock as well.

“‘Halo: Reach’ doesn’t deserve all the praise,” says the headline from TampaBay.com and GamaSutra.com publishes “Analysis: Is Microsoft Putting Halo At Risk?”

“All that Microsoft can do is spew a lot of other news to overshadow what it does not want people to see and talk about it.”There are more reports this week about ‘disc read’ errors [1, 2, 3]. “HD constraint affects Microsoft Halo series” says another new headline. All that Microsoft can do is spew a lot of other news to overshadow what it does not want people to see and talk about it.

The negativity got sidelined to a certain extent by the marketing blitz, most of which was about future release frequency [1, 2, 3, 4, 5]. Can Microsoft really use another studio to reinvent itself? It would not be so profitable and commitment to PC gaming is still doubted by some.

In the article “Bungie’s Halo slips”, the author is again slipping in/dropping unbacked figures from Microsoft (rave numbers like the ones we saw years ago, calculated using fuzzy maths):

SOME OF the $200+ million worth of Halo: Reach discs sold don’t blooming work, meaning that rather than be able to play as Noble 6, users have to suffer the ignominy of trawling through forums for help.

[...]

We’ve asked Microsoft in the UK whether this is a disc problem or a hardware problem, and requested information about what frustrated users should do if they don’t want to call a US phone number.

We are still waiting for a response from Microsoft.

When it comes to the Xbox franchise, there is no indication that they will even stay in the market (no plan for future hardware, just procrastination from Microsoft’s UK boss).

EA says that Sony’s Playstation 3 can beat Xbox 360 even in the UK where the Japanese consoles are relatively weak in terms of sales [1, 2].

“It is clear that in terms of sales Nintendo is the winner and on technical grounds, Sony is ahead.”Rather than brag about international sales figures, Microsoft talks mostly about the US and right now it speaks of individual games rather than console sales (which it only speaks about in context/relation to this game). It is clear that in terms of sales Nintendo is the winner and on technical grounds, Sony is ahead. To quote one new article, “Sony’s Playstation Move does beat rival Microsoft’s Kinect to the table by a good two months—ignoring, of course, that both have been trumped by Nintendo’s Wii since the console’s birth in late 2006 (and the launch of its Wii MotionPlus controller add-on in June of 2009, which builds an additional gyroscope onto the console’s motion controllers).”

The “Move” receives overwhelmingly good reviews (whereas KINect is said to be unready for production due to bugs and Milo is said to be dead already). From NYDailyNews.com: “Hence the PlayStation Move, Sony’s foray into motion controls, arrived with much ballyhoo last week, and after spending plenty of time with the gizmo, I’m definitely impressed. It’s not the sheer leap forward that Microsoft is attempting with the no-hands Kinect that will be released later this month, but the Move is definitely the pinnacle of motion-sensing technology.”

When all that Microsoft can speak about (and spend a lot of money marketing) is one single game, no wonder Sony ridicules them (for the huge spendings on marketing). It’s hard to tell just how much money Microsoft has lost on Xbox already; just being in the market is not enough for making money (as in a profit) and loads of Xbox executives have been leaving lately. It speaks volumes, unlike all the hype.

Share this post: These icons link to social bookmarking sites where readers can share and discover new web pages.
  • Digg
  • del.icio.us
  • Reddit
  • co.mments
  • DZone
  • email
  • Google Bookmarks
  • LinkedIn
  • NewsVine
  • Print
  • Technorati
  • TwitThis
  • Facebook

If you liked this post, consider subscribing to the RSS feed or join us now at the IRC channels.

Pages that cross-reference this one

2 Comments

  1. Will said,

    September 27, 2010 at 9:20 am

    Gravatar

    The Halo series was a pretty good FPS line (at least the first 2 were–I never played the rest, so I can’t say for them), but now that Bungie is out of it, and Microsoft is shifting further Halo development to an internal studio and wanting to release Halo games more frequently, odds are that it’s going to be downhill from here.

    R.I.P. Halo
    2001 — 2010

    Dr. Roy Schestowitz Reply:

    Bungie was creative, Microsoft is just… greedy?

    “Microsoft looks at new ideas, they don’t evaluate whether the idea will move the industry forward, they ask, ‘how will it help us sell more copies of Windows?’”

    Bill Gates, The Seattle Weekly, (April 30, 1998)

What Else is New


  1. Links 26/11/2014: Docker Patched, New DragonFlyBSD

    Links for the day



  2. Message to the Corporate Media: Bill Gates is Not an Ebola Expert

    Brainwash in the corporate media, including media that the Gates Foundation bribes in exchange for sheer bias, paints the super-rich as the solution rather than the problem



  3. US Government Finally Probes Microsoft Over Financial Fraud, Microsoft Then Bullies the Government With a Lawsuit

    Microsoft is finally being investigated -- perhaps properly too -- for its well-known tax abuses that have so far proved that Microsoft is "too big to jail"; Microsoft is suing the investigator, exerting its abusive power to discourage further investigation



  4. Gagging Critics: Micro Focus-Run SUSE Bribes Journalists in Exchange for Positive Coverage

    Amid the takeover by Micro Focus, SUSE pays journahayess (especially critics) who in turn become some kind of advertisements feed of Novell



  5. Links 25/11/2014: Tizen News, Jolla Tablet Past Million

    Links for the day



  6. Links 24/11/2014: Linux 3.18-rc6, Qualcomm Eyes GNU/Linux Servers

    Links for the day



  7. Boycotting Micro Focus International

    Microsoft's "Partner of the Year" is taking over the patron of SUSE and all of Novell's remains, except the patents (Microsoft has already grabbed those)



  8. Vesna Stilin's Remarks on Željko Topić: Part XI

    Vesna Stilin speaks about her confrontation with EPO Vice-President Željko Topić, who has criminal lawsuits against him in Croatia



  9. Links 22/11/2014: Linux Mint 17.1, Ubuntu MATE

    Links for the day



  10. Links 21/11/2014: Problems at Debian, Jolla Tablet

    Links for the day



  11. Links 18/11/2014: Linux 3.18 RC 5, New DigiKam

    Links for the day



  12. Special Report: Many Criminal Charges Against EPO Vice-President Željko Topić

    The abuses of Željko Topić, who has gained notoriety in his home country, are rapidly becoming public knowledge across all of Europe



  13. Links 16/11/2014: Xfdesktop 4.10.3, GNU Hello 2.10

    Links for the day



  14. Microsoft is Going Into the Anti-Whistleblowing Business, Dodges Criticism Over 19-Year Bug Door in Windows

    With Aorato acquisition Microsoft helps protect the criminals (from whistleblowers) and with lies about .NET Microsoft distracts from a bug that has facilitated remote access into Windows (by those in the know) for nearly two decades



  15. Reaffirming Microsoft's Long-Known Hostility Towards Net Neutrality, Microsoft Crashed Juniper

    Steve Ballmer is ranting against net neutrality and Juniper's business is in trouble after a lot of executives from Microsoft took over most top positions there



  16. Another Massive Step Towards Elimination of Software Patents as Even CAFC Rules Against Them

    After SCOTUS gets involved in the Ultramercial case, the CAFC finally decides to actually serve justice rather than dogma



  17. The GOP's Patent Reform Plan Not Effective Enough to Stop Massive Patent Trolls Like Microsoft/Nokia

    The corporations-serving GOP says that it wants a patent reform, but another reminder is needed of the futility of the suggested changes



  18. How the EPO's Executive Branch (Battistelli and Topić) Banned Scrutiny and Created Authoritarian Model of Control: Part X

    A look at highly dubious moves by EPO President Battistelli and his right-hand man Topić, whose abuses are becoming hard to oversee or even report



  19. Links 15/11/2014: Linux Mint 17.1 Release Candidate, Popcorn Time 0.3.5

    Links for the day



  20. IRC Proceedings: October 26th, 2014 – November 8th, 2014

    Many IRC logs



  21. The Terrible Joke Which is Microsoft 'Loving' Linux: Nightmares With UEFI 'Secure' Boot (i.e. Windows Monopoly Imposed) Continue to Affect GNU/Linux Users

    A reminder of Microsoft's sheer hostility towards GNU/Linux and long-reaching sabotage of GNU/Linux installations



  22. Patent Lawyers Worry About Section 101 in 'Alice' (and Other Patent News)

    A quick roundup of news of interest regarding software patents



  23. Will Write for FUD (Against FOSS)

    Black Duck rears its ugly head again, serving to show that it is in the business of changing perceptions and not in the information or analysis business



  24. Debunking Several Days of Never-Ending Lies About Microsoft and .NET

    .NET is not "Open Source", it cannot be forked (there remains patent threat), Visual Studio is still completely proprietary and it is expected to come to other platforms only because Windows has lost its dominance and Microsoft wants to perpetually control APIs (with software patents) and hence reign over developers



  25. Links 14/11/2014: LibreOffice 4.3.4, Ads Now in Firefox

    Links for the day



  26. Links 14/11/2014: GNOME 3.14.2, PulseAudio 6.0

    Links for the day



  27. Microsoft Windows is Still Designed as a Paradise of Back Doors, Intrusion, Wiretaps, and Interception

    At many levels -- from communication to storage and encryption -- Windows is designed for the very opposite of security



  28. Forget the FUD About Bash and OpenSSL, Microsoft Windows Blamed for Massive Credit Cards Heist

    Home Depot learns its lesson from a Microsoft Windows disaster, but it stays with proprietary software rather than move to software that is actively audited by many people and is inherently better maintained (Free/libre software)



  29. Windows 'Update' and NSA Back Doors, Including a 19-Year Bug Door in Microsoft Windows

    The back doors-enabled Microsoft Windows is being revealed and portrayed as the Swiss cheese that it really is after massive holes are discovered (mostly to be buried by a .NET propaganda blitz)



  30. Revealed: Microsoft is Trying to Corrupt the UK in Order to Eliminate Its OpenDocument Format-Oriented Standards Policy

    Microsoft interference with Britain's preference for ODF is now confirmed, thanks to a valuable news report from Computer Weekly; OOXML lock-in is being unleashed by Microsoft on Android users


CoPilotCo

RSS 64x64RSS Feed: subscribe to the RSS feed for regular updates

Home iconSite Wiki: You can improve this site by helping the extension of the site's content

Home iconSite Home: Background about the site and some key features in the front page

Chat iconIRC Channel: Come and chat with us in real time

CoPilotCo

Recent Posts