EditorsAbout the SiteComes vs. MicrosoftUsing This Web SiteSite ArchivesCredibility IndexOOXMLOpenDocumentPatentsNovellNews DigestSite NewsRSS

09.27.10

Microsoft Starts Advertising a Game Rather Than a Failed Console

Posted in Hardware, Marketing, Microsoft at 5:12 am by Dr. Roy Schestowitz

The real story about “Halo: Reach”

Halo

Summary: Microsoft stops concentrating on Xbox 360 (and to some extent KINect, which is behind) and instead it is trying to sell a game

LAST week we wrote about fake Halo hype. A lot of money got spent on a lot on marketing, so the hype machine was busy and it was used to affect the stock as well.

“‘Halo: Reach’ doesn’t deserve all the praise,” says the headline from TampaBay.com and GamaSutra.com publishes “Analysis: Is Microsoft Putting Halo At Risk?”

“All that Microsoft can do is spew a lot of other news to overshadow what it does not want people to see and talk about it.”There are more reports this week about ‘disc read’ errors [1, 2, 3]. “HD constraint affects Microsoft Halo series” says another new headline. All that Microsoft can do is spew a lot of other news to overshadow what it does not want people to see and talk about it.

The negativity got sidelined to a certain extent by the marketing blitz, most of which was about future release frequency [1, 2, 3, 4, 5]. Can Microsoft really use another studio to reinvent itself? It would not be so profitable and commitment to PC gaming is still doubted by some.

In the article “Bungie’s Halo slips”, the author is again slipping in/dropping unbacked figures from Microsoft (rave numbers like the ones we saw years ago, calculated using fuzzy maths):

SOME OF the $200+ million worth of Halo: Reach discs sold don’t blooming work, meaning that rather than be able to play as Noble 6, users have to suffer the ignominy of trawling through forums for help.

[...]

We’ve asked Microsoft in the UK whether this is a disc problem or a hardware problem, and requested information about what frustrated users should do if they don’t want to call a US phone number.

We are still waiting for a response from Microsoft.

When it comes to the Xbox franchise, there is no indication that they will even stay in the market (no plan for future hardware, just procrastination from Microsoft’s UK boss).

EA says that Sony’s Playstation 3 can beat Xbox 360 even in the UK where the Japanese consoles are relatively weak in terms of sales [1, 2].

“It is clear that in terms of sales Nintendo is the winner and on technical grounds, Sony is ahead.”Rather than brag about international sales figures, Microsoft talks mostly about the US and right now it speaks of individual games rather than console sales (which it only speaks about in context/relation to this game). It is clear that in terms of sales Nintendo is the winner and on technical grounds, Sony is ahead. To quote one new article, “Sony’s Playstation Move does beat rival Microsoft’s Kinect to the table by a good two months—ignoring, of course, that both have been trumped by Nintendo’s Wii since the console’s birth in late 2006 (and the launch of its Wii MotionPlus controller add-on in June of 2009, which builds an additional gyroscope onto the console’s motion controllers).”

The “Move” receives overwhelmingly good reviews (whereas KINect is said to be unready for production due to bugs and Milo is said to be dead already). From NYDailyNews.com: “Hence the PlayStation Move, Sony’s foray into motion controls, arrived with much ballyhoo last week, and after spending plenty of time with the gizmo, I’m definitely impressed. It’s not the sheer leap forward that Microsoft is attempting with the no-hands Kinect that will be released later this month, but the Move is definitely the pinnacle of motion-sensing technology.”

When all that Microsoft can speak about (and spend a lot of money marketing) is one single game, no wonder Sony ridicules them (for the huge spendings on marketing). It’s hard to tell just how much money Microsoft has lost on Xbox already; just being in the market is not enough for making money (as in a profit) and loads of Xbox executives have been leaving lately. It speaks volumes, unlike all the hype.

Share this post: These icons link to social bookmarking sites where readers can share and discover new web pages.
  • Digg
  • del.icio.us
  • Reddit
  • co.mments
  • DZone
  • email
  • Google Bookmarks
  • LinkedIn
  • NewsVine
  • Print
  • Technorati
  • TwitThis
  • Facebook

If you liked this post, consider subscribing to the RSS feed or join us now at the IRC channels.

Pages that cross-reference this one

2 Comments

  1. Will said,

    September 27, 2010 at 9:20 am

    Gravatar

    The Halo series was a pretty good FPS line (at least the first 2 were–I never played the rest, so I can’t say for them), but now that Bungie is out of it, and Microsoft is shifting further Halo development to an internal studio and wanting to release Halo games more frequently, odds are that it’s going to be downhill from here.

    R.I.P. Halo
    2001 — 2010

    Dr. Roy Schestowitz Reply:

    Bungie was creative, Microsoft is just… greedy?

    “Microsoft looks at new ideas, they don’t evaluate whether the idea will move the industry forward, they ask, ‘how will it help us sell more copies of Windows?’”

    Bill Gates, The Seattle Weekly, (April 30, 1998)

What Else is New


  1. Links 24/8/2016: More From LinuxCon, Uganda Wants FOSS

    Links for the day



  2. Links 23/8/2016: GNOME 3.22 Beta, Android 7.0 Nougat

    Links for the day



  3. The Linux Foundation Gives Microsoft (Paid-for) Keynote Position While Microsoft Extorts (With Patents) Lenovo and Motorola Over Linux Use

    This morning's reminder that Nadella is just another Ballmer (with a different face); Motorola and Lenovo surrender to Microsoft's patent demands and will soon put Microsoft spyware/malware on their Linux-powered products to avert costly legal battles



  4. Not Just President Battistelli: EPO Vice-Presidents Are Still Intentionally Misrepresenting EPO Staff

    Evidence serving to show that EPO Vice-Presidents are still intentionally misrepresenting EPO staff representatives and misleading everyone in order to defend Battistelli



  5. Battistelli the Liar Causes a Climate of Confrontation in French Politics, Lies About Patent Quality (Among Many Other Things)

    Battistelli's lies are coming under increased scrutiny inside and outside the European Patent Office (EPO), where patent quality has been abandoned in order to artificially elevate figures



  6. The Collapse of Software Patents and Patent Law Firms Trying to “Overcome” Alice

    The United States continues its gradual crackdown on software patents (which are viewed as abstract and thus unpatentable), whereas in Europe things are murkier than ever



  7. Apple's Patent Wars Against Android/Linux Make Patent Trolls Stronger

    Apple's insistence that designs should be patentable could prove to be collectively expensive, as patent trolls would then use a possible SCOTUS nod to launch litigation campaigns



  8. Links 22/8/2016: Linux 4.8 RC3, Linux Mint 18 “Sarah” KDE Beta

    Links for the day



  9. Links 21/8/2016: Apple and Microsoft Down, Systemd Spreading to Mount

    Links for the day



  10. Links 20/8/2016: Android Domination, FSFE summit 2016

    Links for the day



  11. Patents Roundup: Trolls Dominate Litigation, PTAB Crushes Patents, Patent Box Regime Persists, and OIN Explains Itself

    Another roundup of patent news from around the Web with special focus on software patenting



  12. The Cost/Toll of the 'New' EPO and Where All That Money Goes or Comes From

    The European Patent Office has become a servant of the rich and powerful (including large foreign corporations) and even its own employees now pay the price associated with misguided new policies (or 'reforms' as Battistelli habitually refers to these)



  13. Links 19/8/2016: Linux Mint With KDE, Linux Foundation's PNDA

    Links for the day



  14. The End of an Era at the USPTO as Battistelli-Like (EPO) Granting Policies Are Over

    The United States is seeing the potency of patents -- especially software patents (which make up much of the country's troll cases) -- challenged by courts and by the Patent Trial and Appeal Board (PTAB)



  15. Battistelli's European Patent Office Goes to the United States to Speak About the UPC and Software Patents

    The European Patent Office is showing its utter contempt -- not just disregard -- for the very fundamental rules that put it in its place and brought it into existence



  16. Turkey Subjected to the European Patent Convention (EPC) But Benoît Battistelli is Not?

    The ‘constitutional crisis’ at the European Patent Office in the context of Turkey, which has signed "the EPC and as such recognises the competence and the decisions of the institutions which have been introduced in the convention."



  17. Links 18/8/2016: EFF Slams Vista 10, Linux Foundation Makes PNDA

    Links for the day



  18. Links 17/8/2016: GNOME and Debian Anniversaries

    Links for the day



  19. Personal Audio LLC and Patent Troll Jim Logan Demonstrate the Harms of Software Patents and Why They Must Never Spread to Europe

    Jim Logan of Personal Audio (a notorious Texas-based patent troll) is still fighting with his bogus patent, having already caused enormous damage with a single software patent that should never have been granted in the first place (due to prior art, not just Alice)



  20. The Patent Microcosm Hopes That the Originators of Software Patents Will Undermine the Patent Trial and Appeal Board

    Now that the actions of the Patent Trial and Appeal Board (PTAB), which have been consistently upheld by the CAFC in precedential decisions, are suddenly being questioned the patent microcosm gets all giddy and tries to undermine PTAB (again)



  21. That Time When the Administrative Council Helped Battistelli Crush Oversight (Audit Committee) and What ILO Said About It a Month Ago

    Things are becoming ever more troublesome at the EPO as the Administrative Council enjoys inaction from the International Labour Organization (ILO), in spite of its role in destroying much-needed oversight at the behest of Battistelli



  22. The EPO's Administrative Council Keeps Postponing Debate About Grounds for Firing the President

    A recollection of events prior to the latest Administrative Council meeting, where Benoît Battistelli's failings and accountability for failing to correct them never even came up



  23. A Surge of Staff Complaints About the European Patent Office Drowns the System, Disservice to Justice Noted

    Self-explanatory graphs about the state of the justice [sic] system which is prejudiced towards/against EPO workers, based on internal reports



  24. Links 16/8/2016: White House Urged by EFF on FOSS, Go 1.7 Released

    Links for the day



  25. Links 15/8/2016: Linux 4.8 RC2, Glimpses at OpenMandriva Lx 3.0

    Links for the day



  26. Clawing Back the Staff Benefits at the European Patent Office (EPO)

    Staff of the EPO is leaving (or retiring) in droves as abusive management continues to be the norm and staff benefits are being taken away or gradually revoked



  27. The Patent Microcosm is Panicking and Spinning Alice/§ 101 Because US Software Patents Are Still Dying

    A look at recent developments in the software patents scene in the United States, with increased focus on (or fear of) the Patent Trial and Appeal Board



  28. 21,000 Posts in Techrights in Less Than a Decade

    This post is the 21,000th post and the next one will make it more than twenty-one thousand posts in total. We are turning 10 in November.



  29. Patent Microcosm Shuts Out the Poor: Unified Patent Court (UPC) Promotion by Practising Law Institute (PLI) Only for the Wealthy

    The people who are profiting from patent feuds, disputes, lawsuits etc. are still trying to muscle their will into European law and they keep the general public out of it by locking down (or pricing out of reach) their meetings where they influence/lobby decision-making officials



  30. The United States Has a Growing Patent Trolls Epidemic as Very High Proportion of Lawsuits Filed by Them

    A look at the high proportion of patent lawsuits that are filed by entities that make nothing at all and thus serve no role whatsoever in innovation


CoPilotCo

RSS 64x64RSS Feed: subscribe to the RSS feed for regular updates

Home iconSite Wiki: You can improve this site by helping the extension of the site's content

Home iconSite Home: Background about the site and some key features in the front page

Chat iconIRC Channel: Come and chat with us in real time

CoPilotCo

Recent Posts