EditorsAbout the SiteComes vs. MicrosoftUsing This Web SiteSite ArchivesCredibility IndexOOXMLOpenDocumentPatentsNovellNews DigestSite NewsRSS

09.27.10

Microsoft Starts Advertising a Game Rather Than a Failed Console

Posted in Hardware, Marketing, Microsoft at 5:12 am by Dr. Roy Schestowitz

The real story about “Halo: Reach”

Halo

Summary: Microsoft stops concentrating on Xbox 360 (and to some extent KINect, which is behind) and instead it is trying to sell a game

LAST week we wrote about fake Halo hype. A lot of money got spent on a lot on marketing, so the hype machine was busy and it was used to affect the stock as well.

“‘Halo: Reach’ doesn’t deserve all the praise,” says the headline from TampaBay.com and GamaSutra.com publishes “Analysis: Is Microsoft Putting Halo At Risk?”

“All that Microsoft can do is spew a lot of other news to overshadow what it does not want people to see and talk about it.”There are more reports this week about ‘disc read’ errors [1, 2, 3]. “HD constraint affects Microsoft Halo series” says another new headline. All that Microsoft can do is spew a lot of other news to overshadow what it does not want people to see and talk about it.

The negativity got sidelined to a certain extent by the marketing blitz, most of which was about future release frequency [1, 2, 3, 4, 5]. Can Microsoft really use another studio to reinvent itself? It would not be so profitable and commitment to PC gaming is still doubted by some.

In the article “Bungie’s Halo slips”, the author is again slipping in/dropping unbacked figures from Microsoft (rave numbers like the ones we saw years ago, calculated using fuzzy maths):

SOME OF the $200+ million worth of Halo: Reach discs sold don’t blooming work, meaning that rather than be able to play as Noble 6, users have to suffer the ignominy of trawling through forums for help.

[...]

We’ve asked Microsoft in the UK whether this is a disc problem or a hardware problem, and requested information about what frustrated users should do if they don’t want to call a US phone number.

We are still waiting for a response from Microsoft.

When it comes to the Xbox franchise, there is no indication that they will even stay in the market (no plan for future hardware, just procrastination from Microsoft’s UK boss).

EA says that Sony’s Playstation 3 can beat Xbox 360 even in the UK where the Japanese consoles are relatively weak in terms of sales [1, 2].

“It is clear that in terms of sales Nintendo is the winner and on technical grounds, Sony is ahead.”Rather than brag about international sales figures, Microsoft talks mostly about the US and right now it speaks of individual games rather than console sales (which it only speaks about in context/relation to this game). It is clear that in terms of sales Nintendo is the winner and on technical grounds, Sony is ahead. To quote one new article, “Sony’s Playstation Move does beat rival Microsoft’s Kinect to the table by a good two months—ignoring, of course, that both have been trumped by Nintendo’s Wii since the console’s birth in late 2006 (and the launch of its Wii MotionPlus controller add-on in June of 2009, which builds an additional gyroscope onto the console’s motion controllers).”

The “Move” receives overwhelmingly good reviews (whereas KINect is said to be unready for production due to bugs and Milo is said to be dead already). From NYDailyNews.com: “Hence the PlayStation Move, Sony’s foray into motion controls, arrived with much ballyhoo last week, and after spending plenty of time with the gizmo, I’m definitely impressed. It’s not the sheer leap forward that Microsoft is attempting with the no-hands Kinect that will be released later this month, but the Move is definitely the pinnacle of motion-sensing technology.”

When all that Microsoft can speak about (and spend a lot of money marketing) is one single game, no wonder Sony ridicules them (for the huge spendings on marketing). It’s hard to tell just how much money Microsoft has lost on Xbox already; just being in the market is not enough for making money (as in a profit) and loads of Xbox executives have been leaving lately. It speaks volumes, unlike all the hype.

Share this post: These icons link to social bookmarking sites where readers can share and discover new web pages.
  • Digg
  • del.icio.us
  • Reddit
  • co.mments
  • DZone
  • email
  • Google Bookmarks
  • LinkedIn
  • NewsVine
  • Print
  • Technorati
  • TwitThis
  • Facebook

If you liked this post, consider subscribing to the RSS feed or join us now at the IRC channels.

Pages that cross-reference this one

2 Comments

  1. Will said,

    September 27, 2010 at 9:20 am

    Gravatar

    The Halo series was a pretty good FPS line (at least the first 2 were–I never played the rest, so I can’t say for them), but now that Bungie is out of it, and Microsoft is shifting further Halo development to an internal studio and wanting to release Halo games more frequently, odds are that it’s going to be downhill from here.

    R.I.P. Halo
    2001 — 2010

    Dr. Roy Schestowitz Reply:

    Bungie was creative, Microsoft is just… greedy?

    “Microsoft looks at new ideas, they don’t evaluate whether the idea will move the industry forward, they ask, ‘how will it help us sell more copies of Windows?’”

    Bill Gates, The Seattle Weekly, (April 30, 1998)

What Else is New


  1. Links 29/7/2015: Akademy 2015 Ends, NetBSD 7.0 RC

    Links for the day



  2. MPEG-LA is Preparing New Patent Obstruction (Called DASH) Against Free Software, OIN Grows

    A new conspiracy against free multimedia software, set up by the MPEG cartel, is called DASH



  3. New Zealand's Media Gets History Wrong on Software Patents

    Setting the record straight on the fight against software patents in New Zealand



  4. Not Only Vista 10 Crashes a Lot, Any .NET Application Does Too

    Microsoft software is quickly becoming synonymous with crashes as any piece of software developed with Microsoft's tools, not just the underlying platform, crashes chronically



  5. The Government of Bulgaria Sells Out to Microsoft, Again

    Despite some promises and reassurances that Bulgaria will consider Free/libre software, the Bulgarian government hands out a lot more of taxpayers' money to the Mafia



  6. Corporate Media Finally Finds Out That Vista 10 Crashes a Lot

    Stability issues of Vista 10 are belatedly reported to be a major catastrophe, leaving it unusable for many early adopters



  7. Links 28/7/2015: Linux 4.2 RC4, New Logos and Bug 'Branding' for FUD

    Links for the day



  8. Patents Roundup: Technicolor, Alice, Voip-Pal, Fitbit, Marijuana Patents, and JDate

    A look at some of last week's patent news, with imperative responses that criticise corporate exploitation of patents for protectionism (excluding and/or driving away the competition using legal threats)



  9. Corporate Lobbyists Including Koch-Connected Front Groups Attack Real and Perceived Patent Reform in the United States

    Looking at some of the latest propaganda for and against a bill which is already too watered-down to actually fix the US patent system



  10. Patents in the Android World Further Complicate Freedom in This Linux-Powered Platform

    A survey of last week's news with special focus on Google and Android, which are trying to coexist and thrive in a world full of patent maximalists



  11. The 'Unitary' Patent Trojan Horse Rammed Down the Throat of Europe

    Under the guise of 'unification' or 'unity', existing patent systems are being abandoned and more power gets passed to corrupt EPO officials



  12. HEVC Cartel is Not News, Only the Names of Backers and the Costs Are New

    A few remarks on and a roundup of recent articles about HEVC, which we first wrote about in spring



  13. IRC Proceedings: July 12th, 2015 – July 25th, 2015

    Many IRC logs



  14. Links 26/7/2015: Purism Librem and Freedom, Akademy Updates

    Links for the day



  15. Vista 10 (Windows 10) Has NSA Back Doors and Front Doors

    Vista 10 to bring new ways for spies (and other crackers) to remotely access people's computers and remotely modify the binary files on them (via Windows Update, which for most people cannot be disabled)



  16. Vista 10 Not Ready, But Released Anyway

    Despite severe technical issues in the rushed-out-the-door Vista 10, Microsoft decides to stick with the deadline, only days after reporting billions of dollars in losses



  17. Links 25/7/2015: Plasma Mobile, Linux Mint 17.2 OEM

    Links for the day



  18. Links 24/7/2015: openSUSE Leap 42.1, Intel With Rackspace for OpenStack

    Links for the day



  19. Links 24/7/2015: GNOME 3.17.4, Mozilla Developer Network Turns 10

    Links for the day



  20. Microsoft Has Run Out of Attempts and Vista 10 Will Definitely Fail

    As Microsoft admits billions of dollars in losses just days before Vista 10 is pushed as a 'free' upgrade, there is no concrete sign that financial recovery is imminent, for the bigger cash cow (Office) suffers a similar fate



  21. GNU/Linux Circles Ought to Stop Promoting Visual Studio, Which is Neither Cross-Platform Nor Free Software

    Media carries on openwashing Visual Studio and perpetuating the illusion that it is not tied to Microsoft Windows



  22. Spinning Proprietary Software Dangers as Dangers of Free/Libre Software

    News sites mislead their readers, teaching them that the biggest dangers associated with proprietary software are in fact problems exclusive to Free/libre Open Source software



  23. Links 23/7/2015: New RHEL Release, Capital One Releases Code

    Links for the day



  24. Terminology of Patent Lawyers and Pro-Patents Media Serves to Mislead the Public

    An outline of stories where the language used to describe patents is grossly distorted so as to bias the reality and mislead the audience/readers



  25. Amid Billions in Losses, Microsoft Tries to Conquer the Competition (Which Already Wins)

    The 'Embrace, Extend, Extinguish' strategy goes a few steps further as Microsoft looks to dominate developers, devices and servers that are running Free/libre software



  26. Microsoft Losing Billions of Dollars is Not News

    Few remarks on Microsoft's latest admission that it is losing a lot of money



  27. Links 22/7/2015: Kodi 15.0, MKVToolnix 8.2.0

    Links for the day



  28. The Technology Sector in the US Has Gotten Fed Up With Apple's Patent Aggression Against Android/Linux

    Apple is desperately trying to stop Android from increasing its levels of dominance (in phones, tablets, watches, and so on), so Silicon Valley is lining up against Apple, antagonising its misuse/abuse of patents for anticompetitive purposes



  29. Patents Regime in Europe: Mixture of Greed, Competition Abuses, and Propaganda

    A roundup of the latest patent news from Europe, focusing on Italy, the UK, Germany, and Hungary



  30. Patent 'Reform' in US Congress Still Under Attack by Patent Lawyers and Corporate Lobbyists

    The latest instances of assault on changes to the US patent system, demonstrated through an elaborative survey of the media (two days' worth)


CoPilotCo

RSS 64x64RSS Feed: subscribe to the RSS feed for regular updates

Home iconSite Wiki: You can improve this site by helping the extension of the site's content

Home iconSite Home: Background about the site and some key features in the front page

Chat iconIRC Channel: Come and chat with us in real time

CoPilotCo

Recent Posts