Bonum Certa Men Certa

Reddit Took Money From Microsoft to Help the IE9/Vista 7 Marketing Blitz, Which Failed

Reddit
Now sponsored
by Microsoft



Summary: Internet Explorer 9 (IE9) was Microsoft's attempt to market Vista 7, but it finally turns out that Vista 7 SP1 as a requirement is utter nonsense and Microsoft puts further limits on how many people can install Vista 7

IE9 is a disaster in the making, despite the vast marketing campaign from Microsoft. The Internet Explorer team has just lost a key part of its leadership, which quit Microsoft to join Google. This could make chairs break because "Google Will Dominate The Browser Wars," suggests some blogger who outlines the reasons.



Joe Wilcox, formerly a strong Microsoft booster, reports "mixed reactions to IE9" and Microsoft just seems to be busy making a better logo rather than a better Web browser (which imitates the competition in many ways). Speaking of changing logos and copying Chrome/Firefox, watch this new article which speaks of "changing the Microsoft logo to a kitten".

“Shame on Reddit for repeating Digg's past mistakes...”IE9 hype is not real. It's fabricated. For those who wonder, Microsoft made heaps of publicity for it using all sorts of stunts [1, 2] and payments. At the same time, Microsoft used IE9 to advertise Vista 7, e.g. [1, 2, 3, 4, 5, 6, 7]. It's not as though Vista 7 was the only product advertised (brought to the headlines) using some test build of IE9 or anything else. Microsoft's test build of an unattractive HPC product (already mentioned in here) was also accompanied by Vista 7 hype. Here is an example of similar PR with HPC, surely intended just to advertise Vista 7. Never underestimate Microsoft's PR armies. At the very end Microsoft revealed that "IE9 won't require Windows 7 SP1". Was it the case all along or did Microsoft really "reverse course" as its booster claims right now? Microsoft had a lot to gain by adding allure to both IE9 and Vista 7, portraying them as exceptionally modern by mutual association.

For an understanding of the artificial hype around IE9, we ought to give examples. Lots of hype about download numbers (2 million or so, with AFP playing along) came after sneaky advertising in sites like Reddit. VentureBeat now confirms that Reddit was paid by Microsoft to do this: "Rival Digg’s botched attempt at a redesign and the announcement of a Reddit-inspired rally in Washington D.C. by TV personalities Stephen Colbert and Jon Stewart have bumped up the site’s numbers. Now the site has announced that the buzz has brought a new ad campaign from a very big client — Microsoft."

Shame on Reddit for repeating Digg's past mistakes (last mentioned 3 weeks ago). One our a readers, a regular in Reddit, wrote that it (language warning) "sounds like they're going to lose their ABP exception entry then... also sounds like they're going the way of /. [...] though the IE9 advertisement was thus far only in an article asking for information [...] we need a social news site that's immune to m$, crApple and their zombies [...] i wouldn't mind a "if you're a m$ or crApple cultist, your ass is banned" policy on that site... i'm really tired of having to trudge through the shit posted by people without brains... and social filtering fucked up by such zombies... (not quite related, but) i stopped reading index.hu when they put IE9 ads at the top and bottom of every single fucking article... if they want to help m$ ruin the web again, fuck them... as for reddit, i'll just wait and see"

We previously showed that Vista 7 adoption was relatively poor (Microsoft makes improper comparisons to hide this), so no wonder Microsoft tries using other products to spur Vista 7 sales. Here is the new story of someone who has just dumped Vista 7 and went back to Vista (Vista sales brought far more money to Microsoft than Vista 7 ever did).

So where did all of this get me? I upgraded a machine that met the specs for Windows 7 but that the manufacturer would not certify as Windows 7 ready. I ran the compatibility checker, which saw nothing insurmountable. It didn't work out. Was it a bad idea to give it a shot?

"Not necessarily," says Rudolph. "Most Vista-era computers will upgrade to Windows 7 very easily -- the vast majority will."

But not this time. Tonight I begin the process of restoring Vista. I sure hope this is the end of it.


Microsoft may have to invent some other reason/excuse for people to buy Vista 7*. IE9 just isn't it.

What can a monopolist do? Well, Microsoft has begun limiting TechNet licences [1, 2, 3, 4], betraying some of its biggest supporters by doing so. As Pogson put it (in relation to this news), "You should use GNU/Linux. You can try as many installations as you want for the same low price, $0."

Is Microsoft just trying to speed up its destruction? First they deny most Windows users a browser upgrade (then flip-flop) and now they limit the number of people who can use Vista 7. Times must be hard at Redmond and very soon we'll write a post about Microsoft's financial strains. ___ * Vista also had such excuses made up, e.g. DirectX 10, which worked fine in Windows XP after just a little fiddling.

Recent Techrights' Posts

Microsoft's Windows is a Niche Operating System in Africa
African nations aren't a large contributor to Microsoft's income, but if many African nations move away from Windows, then the monopoly is at risk
Gemini Links 19/06/2025: Unix Primitivism, Zine Club, and Gemini Protocol Turns 6 at Midnight
Links for the day
 
Links 19/06/2025: Ghostwriting Scam and Fentanylware (TikTok) Buying Time
Links for the day
Links 19/06/2025: WhatsApp Identified as Assassination 'Crosshairs', Patreon Now Rips Off People Even More
Links for the day
"Told You So": Another Very Large Wave of Microsoft Layoffs Now Confirmed in Mainstream Media
So we were right to believe the rumours, based on the credibility of prior such rumours
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Wednesday, June 18, 2025
IRC logs for Wednesday, June 18, 2025
Gemini Links 18/06/2025: Magit and Farming
Links for the day
Slopwatch: BetaNews is Now a Slopfarm (Like Linuxsecurity) and Google News is Overwhelmed by Slopfarms
The Web is bad
Links 18/06/2025: SCOTUS Decision on Fentanylware (TikTok) Still Ignored, 4.5-Day Work Weeks
Links for the day
Links 17/06/2025: Windows TCO and G7 Rifts
Links for the day
The Right to Know and the Freedom to Report on Crime (at the Higher Echelons)
I'd like to do the same thing for the next 20 years
BetaNews Appears to Have Fired All Of Its Staff
Even serial sloppers
After the Web Becomes Slopped to Death
A lot of people are rightly fed up with the "modern" Web
Gemini Protocol Turns 6 on Friday
Active (online) Gemini capsules are estimated by Lupa at over 3,000
Like Most Social Control Media, Microsoft LinkedIn is Collapsing
One reason for Microsoft acquisitions is debt-loading, i.e. offloading and burying its debt
Microsoft is Losing Its Richest Clients
Unlike some very poor countries, Germany and the EU are a considerable source of income to Microsoft
Proprietary Means Not Secure
Proprietary software tends to rely on secrecy, not good design
Slop in 'AI' Clothing is a Passing Fad, We'll Get Past It (Like Blockchain Before That)
Many people cheat in exams using slop and there are professionals that try using slop as a "shortcut"
GNOME Does Not Campaign Against Microsoft, KDE Does
It's good to see that KDE is still active in promotion of Free software - a term that it uses
Slopwatch: BetaNews, Linuxsecurity, and Other Prolific Slopfarms
name and shame the sites that establish such proliferation of slop
Gemini Links 18/06/2025: Birch Lake and Loon Pond
Links for the day
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Tuesday, June 17, 2025
IRC logs for Tuesday, June 17, 2025
Links 17/06/2025: "The Grift Economy" and Kubernetes Does Proprietary
Links for the day
Microsoft's "FUD-as-a-Service" (Against Linux) Not Functioning Well
This is the kind of contribution companies like Microsoft and Google have to offer to society
Betanews Becoming a Slopfarm is "Betanews Growing Alongside You", According to Betanews
Their first 'article' in over two weeks is 52% "AI-generated" (slop), 33% mixed (edited slop), 18% human-written, says an advanced scanner.
Coffee Day and LLM Sloppers
The LLM slop "bros" are a lot like fake-money bros; they lie to people, they boast that they lie to people, and they're generally bad people, BS artists in colloquial terms
Double-Dipping the Docket for Microsoft Glory and Censorship of Microsoft Critics
same lawyer, same barrister, all US, all Microsoft
TheLayoff Censorship of IBM Threads Has Gone Truly Ludicrous
we do not argue that TheLayoff should not cull LLM slop
More Stallmanites Added to FSF Board and Summer Fundraiser Commences
There's some good news from the FSF
Gemini Links 17/06/2025: Consistency and Notes About NixOS
Links for the day
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Monday, June 16, 2025
IRC logs for Monday, June 16, 2025