Bonum Certa Men Certa

Reddit Took Money From Microsoft to Help the IE9/Vista 7 Marketing Blitz, Which Failed

Reddit
Now sponsored
by Microsoft



Summary: Internet Explorer 9 (IE9) was Microsoft's attempt to market Vista 7, but it finally turns out that Vista 7 SP1 as a requirement is utter nonsense and Microsoft puts further limits on how many people can install Vista 7

IE9 is a disaster in the making, despite the vast marketing campaign from Microsoft. The Internet Explorer team has just lost a key part of its leadership, which quit Microsoft to join Google. This could make chairs break because "Google Will Dominate The Browser Wars," suggests some blogger who outlines the reasons.



Joe Wilcox, formerly a strong Microsoft booster, reports "mixed reactions to IE9" and Microsoft just seems to be busy making a better logo rather than a better Web browser (which imitates the competition in many ways). Speaking of changing logos and copying Chrome/Firefox, watch this new article which speaks of "changing the Microsoft logo to a kitten".

“Shame on Reddit for repeating Digg's past mistakes...”IE9 hype is not real. It's fabricated. For those who wonder, Microsoft made heaps of publicity for it using all sorts of stunts [1, 2] and payments. At the same time, Microsoft used IE9 to advertise Vista 7, e.g. [1, 2, 3, 4, 5, 6, 7]. It's not as though Vista 7 was the only product advertised (brought to the headlines) using some test build of IE9 or anything else. Microsoft's test build of an unattractive HPC product (already mentioned in here) was also accompanied by Vista 7 hype. Here is an example of similar PR with HPC, surely intended just to advertise Vista 7. Never underestimate Microsoft's PR armies. At the very end Microsoft revealed that "IE9 won't require Windows 7 SP1". Was it the case all along or did Microsoft really "reverse course" as its booster claims right now? Microsoft had a lot to gain by adding allure to both IE9 and Vista 7, portraying them as exceptionally modern by mutual association.

For an understanding of the artificial hype around IE9, we ought to give examples. Lots of hype about download numbers (2 million or so, with AFP playing along) came after sneaky advertising in sites like Reddit. VentureBeat now confirms that Reddit was paid by Microsoft to do this: "Rival Digg’s botched attempt at a redesign and the announcement of a Reddit-inspired rally in Washington D.C. by TV personalities Stephen Colbert and Jon Stewart have bumped up the site’s numbers. Now the site has announced that the buzz has brought a new ad campaign from a very big client — Microsoft."

Shame on Reddit for repeating Digg's past mistakes (last mentioned 3 weeks ago). One our a readers, a regular in Reddit, wrote that it (language warning) "sounds like they're going to lose their ABP exception entry then... also sounds like they're going the way of /. [...] though the IE9 advertisement was thus far only in an article asking for information [...] we need a social news site that's immune to m$, crApple and their zombies [...] i wouldn't mind a "if you're a m$ or crApple cultist, your ass is banned" policy on that site... i'm really tired of having to trudge through the shit posted by people without brains... and social filtering fucked up by such zombies... (not quite related, but) i stopped reading index.hu when they put IE9 ads at the top and bottom of every single fucking article... if they want to help m$ ruin the web again, fuck them... as for reddit, i'll just wait and see"

We previously showed that Vista 7 adoption was relatively poor (Microsoft makes improper comparisons to hide this), so no wonder Microsoft tries using other products to spur Vista 7 sales. Here is the new story of someone who has just dumped Vista 7 and went back to Vista (Vista sales brought far more money to Microsoft than Vista 7 ever did).

So where did all of this get me? I upgraded a machine that met the specs for Windows 7 but that the manufacturer would not certify as Windows 7 ready. I ran the compatibility checker, which saw nothing insurmountable. It didn't work out. Was it a bad idea to give it a shot?

"Not necessarily," says Rudolph. "Most Vista-era computers will upgrade to Windows 7 very easily -- the vast majority will."

But not this time. Tonight I begin the process of restoring Vista. I sure hope this is the end of it.


Microsoft may have to invent some other reason/excuse for people to buy Vista 7*. IE9 just isn't it.

What can a monopolist do? Well, Microsoft has begun limiting TechNet licences [1, 2, 3, 4], betraying some of its biggest supporters by doing so. As Pogson put it (in relation to this news), "You should use GNU/Linux. You can try as many installations as you want for the same low price, $0."

Is Microsoft just trying to speed up its destruction? First they deny most Windows users a browser upgrade (then flip-flop) and now they limit the number of people who can use Vista 7. Times must be hard at Redmond and very soon we'll write a post about Microsoft's financial strains. ___ * Vista also had such excuses made up, e.g. DirectX 10, which worked fine in Windows XP after just a little fiddling.

Recent Techrights' Posts

Congrats to Linux.org for Adopting or Getting Back to IRC
This is the way the Net ought to work and was originally designed to work [...] IRC as a protocol turns 38 this month
 
The Tragedy of Software Developers Making Up Narratives and Making Excuses for Plagiarism (of Their Own Work, Too)
one lingering issue is that many who vote in Debian GRs receive money from slop companies
Evri Makes Us Optimistic About the Collapse of the Slop Pyramid Scheme (Bubble)
Do not be seduced by false promises of "automation" or "intelligence" where only automation may exist but no intelligence at all
Links 24/08/2026: "Journalism Can Help Expose Bad Science And Trigger Real-World Change"; Further Suppression and Censorship in China/HK
Links for the day
Gemini Links 24/08/2026: Soul Mentality, Words to Live by, Mozz.us Gemlog Resumes, Smol Conversations
Links for the day
Today The Register MS Published Greenwashing Spam for the Slop Pyramid Scheme, It Mentions "AI" 29 Times
More people need to talk about the role of the media in this pyramid scheme
Slop Plagiarism and Chatbots Are Killing Evri (They Infuriate and Insult Clients)
Slop destroys companies and leads to misery (miserable clients, time-wasting)
Links 24/08/2026: Re-defining the IndieWeb and "Data Center Backlash Bursts Into the Midterms"
Links for the day
The Issue With Omarchy is the Slop, the Politics Are a Side Issue
Those corporations do not oppose slop, they participate in it
In South Korea, Steady Increases for GNU/Linux
authorities said they would migrate to GNU/Linux or consider moving in that direction
SLAPP Censorship - Part 160 Out of 200: In Astounding Repetition of Last Year, Brett Wilson LLP Deliberately Ignores Holidays of People It is Attacking and Crushes Principles of Access to Justice
Disconnected from the law
Links 24/08/2026: Vision and Skill, Doing Good, Chiperia Project
Links for the day
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Sunday, August 23, 2026
IRC logs for Sunday, August 23, 2026
Gemini Links 23/08/2026: Turning 60, PineTime, and Simulation Hypothesis
Links for the day
Will Your "Modern" New Car Still be on the Road in 2060?
Are people now expected to change a car as often as they replace a mobile phone and, if so, how fast would costs add up?
The Sniff Test
Be sceptical of "CoCs"
Cloudflare Sees a Quarter of Requests in China Coming From GNU/Linux Today
Will 23% ever be the average for GNU/Linux rather than a mere peak?
You Can Lose Some Battles and Still Win the War
Winning or losing isn't something for a scoreboard
GNU/Linux Usage Measured at 23% in Russia Today
the average was almost 10%
Things Not to Fear Missing Out on
Life is too short to pay attention to social control media
Gemini Links 23/08/2026: Exercising Again, Tackling Phone Addiction, and Putting Graal Online Back Online
Links for the day
Northern Africa: GNU/Linux Measured at Around 5%
by Clownflare
PIPs and Lawsuits: On the Future of IBM Trying to Spit Out Its Own Staff at Minimal Cost
"I'd rather be laid off than be put on a PIP"
France: GNU/Linux Averaging at 7%, Peaked at 14% Today
When will 14% be the average?
Links 23/08/2026: Water Crises, Illegal Tariffs, and Carney Confronts US Over Patent Imperialism
Links for the day
Links 23/08/2026: Slop "Children's Stories Contain Bizarre Patterns" and "Butterflies at the One Garden"
Links for the day
SLAPP Censorship - Part 159 Out of 200: Telling Courts False Information and Spoon-feeding Them Insults, Hoping or Expecting Them to Repeat These Insults
When lawyers trick courts into repeating something false
Microsoft is in Double Trouble in Singapore
Android+GNU/Linux+ChromeOS are near 20%
The Slop Industry Bribed the Media to Pretend It Has Something New and Revolutionary. Now It Bribes Politicians Too. Anything to Avoid Scrutiny and Regulation.
borrowed money has long been used to bribe the media
"AGI" is Decades Old and It Never Found a Viable Business Model or Real, Actually Useful Use Cases
I keep reminding people of local firms (right here in Manchester) doing the same thing the media now calls "AGI"...
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Saturday, August 22, 2026
IRC logs for Saturday, August 22, 2026
Microsoft to Its Workers in April-May: You're Too Old, Go Away. Microsoft in August: Young People, Go Away.
What does this company even sell anymore?
Clownflare Data US-Centric
We are assuming that for national security reasons not many sites in Chinese (or based in China) outsource their traffic to Clownflare
Gemini Links 22/08/2026: Broken Car, Devuan, and Thundermail
Links for the day
Links 22/08/2026: Prince Harry, Elton John and Others Pay High Price for Frivolous Litigation in the UK
Links for the day
'Voluntary' Mass Layoffs at IBM/Red Hat
IBM does not want people to notice what truly goes on there
Another Round of GAFAM Layoffs, This Time Apple
Now Apple "is shutting down an entire Vision Pro team focused on developing gaming features for the mixed-reality headset."
Gemini Links 22/08/2026: The Bodyguard (1992), Minimalism, Backups, and IPFS
Links for the day
SLAPP Censorship - Part 158 Out of 200: Making Alliances With Men Arrested for Strangling Women Was Always a Terrible Strategy
They work for American slop companies
Links 22/08/2026: TikTok Settles With Feds, Harms Caused by Social Control Media Gaining Attention
Links for the day
New Data Shows Microsoft's XBox is Really Dying
XBox is a "burning platform"
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Friday, August 21, 2026
IRC logs for Friday, August 21, 2026