Bonum Certa Men Certa

Microsoft's Attack on GNU/Linux Extends to an Attack on Affordable PCs

Woman using a computer



Summary: The latest examples of Microsoft's misbehaviour and harms to the consumer

Microsoft's most successful business model is based on high margins which are further secured by monopolising the licensing of binaries in an area of computing. Microsoft feels threatened by new ways of distributing software, either as services or as Free software that requires no licensing in the commonly-understood sense.



Microsoft has nefarious ways of tackling the GNU/Linux market. One of them is the so-called "Linux tax", which is the reason this Web site came into existence (see Ballmer quote at the bottom). Another way is strangulation of the market, which leads to offering of no choice but Windows. How about this new story from Linux Loop?

Would you like your notebook in pink or with Windows?



[...]

Of course if you don’t want a pink computer, you can of course buy the Insipron 15n, which offers a range of colors. Unfortunatley, you pay an extra $60 or so to have Ubuntu pre-installed. Since the vast majority of potential buyers are tech-savvy and reasonably smart, why wouldn’t they just buy the Windows version and install Ubuntu?

The bottom line: market research fail.


Is this true choice? Or fair competition? Well, as we showed before, Microsoft is trying to destroy sub-notebooks ("netbooks") altogether. There is new evidence, e.g. [1, 2], and also an ongoing antitrust investigation. Microsoft wants to eliminate low-cost PCs, which can't run Windows because it is too bloated by now. Finally we find that "Microsoft plans to use Windows 7 to raise netbook prices," just as anticipated. They also want to rename this form factor.

After publicly advertising the idea that Windows PCs are cheaper than Macs in its "Laptop Hunter" ads, Microsoft CEO Steve Ballmer told an audience of financial analysts that the company's attempts to cut prices of Windows to induce demand in emerging markets had failed over the previous year, and that the solution to the company's woes will be to increase the price of computers.

"The theory was wrong," Ballmer said, explaining that there wasn't enough new demand to make up for the drop in profits. "You’ll see us address the theory. We’re going to readjust those prices north [using Windows 7]."


Here is Intel's latest flirt with Microsoft (they already do some PR for Vista 7). Despite denying it, both Intel and Microsoft suffered from the race to the bottom.

At the Intel Technology Summit in San Francisco on Wednesday, an executive described the imminent mobile future, including a major refresh of Netbook silicon, better-designed "ultrathins," and turbo-powered high-end laptops.


They still try to make sub-notebooks disappear or at least become more pricey (price-fixing). Intel has already been accused of colluding with Microsoft in this particular area and it is known that Vista 7 is too bloated for low-end computing [1, 2]. Watch what other stunts Microsoft is up to (news from the past week):

i. It’ll cost $80 to upgrade a netbook from Windows 7 Starter to Home Premium

Microsoft is giving netbook makers a choice of pre-loading Windows 7 Home Premium or Windows 7 Starter Edition on low price netbooks. My guess is that most computer makers will stick with Windows 7 Starter, which will be much cheaper, unless there’s huge demand for a more powerful operating system.


ii. Beware the gotchas in Microsoft Windows 7 upgrade, family pack pricing

On July 31, Microsoft went public with two key pieces of Windows 7 pricing information it had been holding back: The cost of its Family Pack and Anytime Upgrade licenses.


iii. Windows XP to Windows 7: It's Going to Be a Bumpy Ride

The company's decision not to support upgrades from Windows XP is a rare misstep in the Windows 7 delivery process.


iv. Some cheap PCs aren't eligible for free Win 7 upgrade

Many potential buyers of laptops priced under $300 in the U.S. had an unpleasant surprise over the weekend: The machines would not be eligible for a free upgrade to Microsoft's upcoming Windows 7 operating system.

Wal-Mart and Best Buy attracted plenty of buyers during a promotional offering of laptops priced under $300. Some of those laptops sold out just one day after the offers began. The prices were respectable considering the generous features, including large screens, better graphics and DVD drives, which are not typically found in most low-cost netbooks.

However, the laptops came preloaded with the Windows Vista Home Basic operating system, which does not include a free upgrade to Windows 7 in the U.S. Instead, consumers will have to shell out about $120 to upgrade the operating system.


As always, Microsoft relies heavily on ignorance. It preys on those who are susceptible to marketing. And speaking of marketing, we've looked at Google News, accumulating items from "Microsoft" feeds for 7 days. Among ~480 headlines, only 3 mention "Vista" (a known product), whereas over 30 mention "Windows 7" (the imaginary). One cannot remark on the imaginary (Vista 7) until it is used by real people, whom Microsoft TEs can't keep up with (silencing dissent by harassing [1, 2, 3, 4]). It was the same story with Vista back in 2006.

Abusing the Poor



Another margin headache Microsoft has been having in developing nations where few people actually pay Microsoft even a penny. Microsoft has been fine with that because it is beneficial to Microsoft in the long term. Things are beginning to change:

Microsoft Corp. will raise some Windows operating system prices in emerging markets, reversing an experiment that cut prices to combat piracy, Chief Executive Officer Steve Ballmer said.


"...to combat piracy," they say. But the real issue they have is competition from GNU/Linux. As Bill Gates put it not so long ago, "It's easier for our software to compete with Linux when there's piracy than when there's not."

Moreover, said Gates on another occasion: “They’ll get sort of addicted [to Microsoft], and then we’ll somehow figure out how to collect sometime in the next decade.”

That's precisely what Microsoft is doing in Illinois right now, getting people "sort of addicted" under the guise of charity.

Officials with the Illinois Department of Commerce and Economic Opportunity (DCEO) visited the Workforce Network in Peoria Friday to kick of the center's first day distributing free Microsoft computer training vouchers through the "Microsoft Elevate America" program.


We wrote about this a month ago, then mentioned it again one week later. Microsoft turned the State of Illinois into some kind of a Microsoft training camp.

"If anybody thinks open-source alternatives are free, I guess as they say, you can see me after class. [...] I will tell you that in any comparison that you would do of Windows with Linux, which is an open-source alternative, we will prove to you that when it comes to total cost of ownership our stuff is more economical, whether it’s the other patent-licensing costs that you might have to pay to use open-source software, which is kind of a big unknown right now [...]"

--Steve Ballmer soon after the patent deal with Novell



Recent Techrights' Posts

Improving the Static Site Generator
Our system has fixes triaged
In Techrights, Gemini and HTTP/HTML Are Very Different
Those were never equivalents or mirrors, those are two things that are inherently different and are maintained by different teams
 
UK tech sector missing from democratic process
Reprinted with permission from Daniel Pocock
How Not to Cover Elections (Democracy Relies on Reliable, Complete Information)
Misinformed voters are a recipe for disaster
Microsoft E.E.E. (and "Bait and Switch") Going Exactly According to Plan
That is what they are trying to tell us and the companies that employ us
IBM: An Old Company That Hates Old People
Remember that's coming to Red Hat workers in 2 months
Strict Policy on Violence and Violent Language
This matter is now being escalated to law firms
Avoiding Discrimination Against People With Disabilities
work underway to improve the system which runs the sites
Links 28/07/2026: XBox DRM Doomed Everyone (Cannot Play Anything), Slop (Ponzi Scheme) Being Pinkwashed Now
Links for the day
Gemini Links 28/07/2026: Ethics, GIMP Script-Fu, SMTP Versus Gemini, and Proposal for Better TOFU
Links for the day
To a Sociopath, Ethical People Are Bad People. Don't Fall for It.
If you put sociopaths on a pedestal, the pedestal will break
Diversity in Debian
bringing up the topic is the real problem, diversity itself is a taboo subject
GNU/Linux in Brazil. The B in BRIC(S).
the "market share" is assessed to be around 5%
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Monday, July 27, 2026
IRC logs for Monday, July 27, 2026
Hate Consumes the Haters
If you hate someone (or something) and you're willing to do anything for "hate rituals", then at the end the emotion will outweigh reason and it'll backfire, surely
GNU/Linux Rises Some More Internationally, statCounter Now Estimates Its Usage on Desktops/Laptops at 7.7%
significant growth for GNU/Linux in Japan, China, Thailand, Vietnam, Indonesia and Cambodia
IBMers on PIPs and the Age (or Cost) Factor
People in their 50s seem to be targeted as they are considered "expensive"
Sad State of Troll-Feeding British Media (Establishment Channels Promoting Total Idiots)
Breeding ignorance means people will assume they have a choice between two pieces of trash: "Nige" or a literal trash can
Links 27/07/2026: Sleepless Japan PM Takaichi Becomes Unpopular and Data Centre Magnate Confiscate Land Without Consent
Links for the day
A Few Hours Ago The Register MS Published an 'Article' With "AI" 32 Times in It, Including First Word in Headline and Summary. It Was Paid SPAM "Sponsored by Hammerspace".
The lost media is engaging in self-harm
Microsoft is Down
This relates in a timely fashion to what we published yesterday
Gemini Links 27/07/2026: Gemified Internet RFCs, “Junk DNA” Is Commented-Out Code, and More
Links for the day
The Techrights Gemini Capsule Was Never a Mirror
Techrights has long taken accessibility quite seriously
Americans Are Not Our Masters
If you are subjected to online abuse, don't give up
Daniel Pocock Campaigns Around "Safety of Children Online" and "Cybersecurity"
There seems to be a growing 'coalition' in the UK based around important issues which impact the entire planet
XBox the Console is Practically Finished (Unofficially), Even the Streaming ("Live") or DRM Service is Dead
XBox has never been closer to profitability
Many CEOs Are Just Glorified Scammers With Suits and Ties
Economies cannot function when few people abuse them for self-enrichment
After statCounter Figures Out Many "Unknowns" Were in Fact GNU/Linux the "Market Share" Estimate in China More Than Doubles
Japan is the same for similar reasons
peppe8o - a Site About Raspberry Pi, Arduino and Electronics - Has Turned Into a Slopfarm
We won't be linking to it anymore
Feeding 'the Children'
Maybe some time soon we'll do a fund-raiser to help feed the birds
Japan: GNU/Linux Crosses the 5% Threshold, Two Years Ago It Was Only 1%
Now it's at over 5%
We Need More Transparency
Our heads of state are very much aware of and concerned about SLAPPs and censorship
"The War on Children" Explained by The Cyber Show
Consumer protection and the war on children
EPO Cocainegate and Current EPO/EU Series to Carry on for Months to Come
Another week has begun
When IBM "Managers Have to Mark 15% of Their Teams as Low Performers" a PIP Means Likely Layoffs (Disguised as a Performance Issue)
"IBM is a Law firm with an I/T department."
Links 27/07/2026: Chatbots Lead to Suicides, Social Control Media Intentionally Designed for Addiction
Links for the day
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Sunday, July 26, 2026
IRC logs for Sunday, July 26, 2026
Daniel Pocock in Mainstream Media Again
AFR wrote an article today. It is about Pocock and another contender.
Millions of Daily Requests
4.5+ million requests in 4 days
In statCounter, a Lot of "Unknown" Turns Out to be GNU/Linux
GNU/Linux has more than doubled
3,500 Active Gemini Capsules Soon
How much longer before 3,500+ active? A month?
Gemini Links 26/07/2026: European Eclipse, Writing About Writing, and Comments on Formatting Gopher Posts
Links for the day
Stigma of Being Laid Off by Microsoft
One might call this the "curse" of having worked for Microsoft
Silent Layoffs (PIPs) Have Allegedly Accelerated Since IBM's Stock Cratered
"IBM is Managing Decline, Not Building Growth"
Non-Techs Using Slop Run Fedora and It's Turning Out to be a Total Disaster
RIP, Fedora?
Gemini Links 26/07/2026: Beach Day, CAs, and Plaintext
Links for the day
Sweden Needs GNU/Linux and Free Software, Not GAFAM
home of IKEA and ABBA
Being Pro-Slop is Death Knell to One's Credibility
It's not hard to see Ubuntu users resisting and antagonising this
Maintenance Today
Preparing for more mass-publication activities
Links 26/07/2026: "Zelenskyy Says Russia Wants To Bring North Korean Troops Into Ukraine", Muslim Van Ramming Attack on Berlin Pride
Links for the day
Centrica fraud exposed: worse than Palestine Action 'terrorists' with cardboard placards
Reprinted with permission from Daniel Pocock
Links 26/07/2026: "Nate Silver Discovers the Educated Poor" and "India’s “Cockroach” Protest Movement Faces State Repression"
Links for the day
The Slop Bubble is Killing the Planet, Not Just the Economy
The chatbot/LLM speculation bubble not only causes a health crisis, a mental health epidemic, and climate change; it's also crashing the economy on several levels
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Saturday, July 25, 2026
IRC logs for Saturday, July 25, 2026