Bonum Certa Men Certa

Microsoft Fuels OpenDocument Disinformation with Funded Analyst Propaganda

As the vote on OOXML approaches, Microsoft takes the curtains off some more controversial weapons. Behind everyone's backs, Microsoft has been paying and conducting so-called 'independent' studies, commissioned (i.e. bought) by Microsoft itself. The other weapon Microsoft uses right now is cunning deception. More about this in the next post.

A Little History First



This technique has roots in Microsoft's past. Watch this antitrust exhibit [PDF]. To quote a favourite comment which one of our readers, gpl1, has brought to our attention:

“There’s an interesting article in the April 2007 issue of Harper’s magazine about panels, audits, and experts. It is called CTRL-ALT-DECEIT and is from evidence in Comes v. Microsoft, a class action suit in Iowa. Here’s a paragraph from a document admitted into evidence, called “Generalized Evangelism Timeline,” about guerrilla or evangelical marketing:

Working behind the scenes to orchestrate “independent” praise of our technology is a key evangelism function. “Independent” analysts’ reports should be issued, praising your technology and damning the competitors (or ignoring them). “Independent consultants should write articles, give conference presentations, moderate stacked panels on our behalf, and set themselves up as experts in the new technology, available for just $200/hour. “Independent” academic sources should be cultivated and quoted (and granted research money).

They advise cultivating “experts” early and recommending that they not publish anything pro-Microsoft, so that they can be viewed as “independent” later on, when they’re needed. This type of evangelical or guerilla marketing is apparently quite common in the high-tech fields, and seems to be used liberally by open source developers.

The document admitted into evidence also says, “The key to stacking a panel is being able to choose the moderator,” and explains how to find “pliable” moderators–those who will sell out.

It is all a big money game. Most activists in any field know of countless “hearings,” in which hundreds of citizens would testify before a panel, only to be ignored in favor of two or three industry “experts.” When a panel is chosen, the outcome seems to be a foregone conclusion. As with elections, they don’t leave anything to chance.” (a post from a Mark E. Smith about exhibit PX03096 “Evangelism is War” from Comes v. Microsoft).


Can you see the comment on stacking of panels and using bogus studies? This is definitely a 'smoking gun' antitrust exhibits. The other day at Groklaw, grouch, who maintains a mirror, was able to confirm for me, based on his wget log, that this document is indeed authentic. It was used in Iowa against Microsoft last year.

Brian Jones Has Bought a New Gun



Two popular Microsoft blogs have just reported that Microsoft unleashed some serious anti-ODF and pro-OOXML "propaganda" (that's their own word). Here is Mary Jo Foley's take:

Bottom line: Don’t let the interoperability rhetoric coming out of Redmond fool you. Microsoft’s battle against open-source and “open standards” backers is not over. Nor is Microsoft’s policy of commissioning studies to convince users of the superiority of Microsoft’s solutions.


From Microsoft-Watch:

Today, Microsoft made available an IDC study about so-called open desktop file formats. It's yet another Microsoft propaganda effort, as a crucial format standards vote approaches.


But Wait! Who is IDC?



IDC has a long history of being loyal to Microsoft. Simply put, IDC analysts do business with the monopoly. They don't conduct studies as much as they sell studies. That's just what they do for a living. They prove or defend a prescribed hypthesis no matter what. At the end they deliver some required figures, which can be massaged, spun, and delivered to journalists.

We'll present some examples of IDC's recent 'path of destruction'.

A couple of months ago, IDC spread some classic FUD when Dell began stocking Linux PCs (whose sales figures have by far exceeded expectations). Here is what IDC had to say when Dell did not deliver Linux PCs to businesses.

Dell's refusal to sell Ubuntu machines to small businesses makes sense, because those customers typically want PCs that let them get to work righ away. "It makes sense because the assumption is they want everything to work right out of the box," Richard Shim, analyst for IDC, said. "With something like Ubuntu, it's going to require some tinkering."


IDC ended up with an egg right in the face. Dell delivers to SMBs now. The Linux business is going well and expands to other countries. Moreover, other OEMs have followed Dell's examples since then.

Here is another nasty example:

IDC pronounces Linux unimportant to European economy [in Microsoft-commissioned study]

A recent IDC white paper on the economic impact of Microsoft's super soaraway new Vista operating system seems to be lacking one crucial ingredient -- other operating systems.


IDC's deep entanglements with Microsoft have not escaped the attention of The Register, either (and Gartner, by the way, is even worse; much worse).

NY Times bans Microsoft analysts from Microsoft stories

Part of the problem stems from the reticence of companies such as IDC and Gartner to reveal their clients. That should make everyone nervous, but it doesn't. So called objective technology publications keep publishing material bought by vendors without telling you this.


Linux is not the only IDC/Microsoft victim. Not so long ago, just before the fairly successful iPhone was unleashed upon the market, IDC muddied the water.

Has IDC got the wrong number for iPhone?

IDC has poured cold water on Apple's iPhone just days after a previous survey led M:Metrics to talk up the new entry to the cellphone stakes. But are the new numbers sound?

[...]

The most obvious difference is in the sample size. M:Metrics had 11,060 respondents, IDC just 456. The sample space was also different, with M:Metrics apparently sampling from mobile phone subscribers, while IDC looked at online mobile phone shoppers.


Here is yet another 'smoking gun' Iowa court exhibit [PDF] for you.

[Microsoft manager:] I don't like the fact that the report show us losing on TCO on webservers. I don't like the fact that the report show us losing on availability [windows was down more than linux]. And I don't like the fact that the reports says nothing new is coming with windows .net server.

[...]

"I don't like it to be public on the doc that we sponsored it because I don't think the outcome is as favorable as we had hoped. I just don't like competitors using it as ammo against us. It is easier if it doesn't mention that we sponsored it."


It seems apparent that IDC has a certain phobia. It knows where the money is and that's where its integrity lies. IDC lies. It sidles with wealthy companies. Despite Windows Vista being a failure, IDC had nothing but praises to offer. It was ushering of its arrival, for cash.

While reviewers debate the merits of Windows Vista and analysts puzzle the over the pace of adoption, IDC and Microsoft are in little doubt over its impact for the economies of America's 50 states.

To date, IDC has estimated Windows Vista will create 37,000 new jobs and generate $15.5bn in related products and services across just four US states.


Here is another.

Vista launch to add 100,000 Europe IT jobs: study

The study, conducted by research firm IDC and commissioned by Microsoft, said Windows Vista will be installed on over 30 million personal computers in Denmark, France, Germany, Poland, Spain and United Kingdom within the first year of shipment.


Wow. As we all know, 7 months later, Windows Vista probably ended up costing the economy a lot of money because people downgrade to XP "in droves", according to South Africa's press (sounds like the "Broken Windows" economic concept). Some have moved to Linux or to Apple Macs.

IDC was actually involved in studies about document formats in the past. It goes back to 2006.

This study is a fact-based analysis of the emerging open document standards, Open XML and ODF.


Moving on from discussions about IDC in isolation, here is another item to bear in mind.

It's often difficult to figure out the motivation behind a particular study - until one finds out who has commissioned and paid for it. The so-called tech consulting companies would love it if the consumer believes that they have conducted an "independent" study. The worrying thing is that not many people blow their cover.


And another.

We have a game we play around the office here with Microsoft press releases. The game is called Find the words that make the headline true. It's not always easy.

[...]

Our point: Microsoft has a long history of using press releases to promote their product momentum in shall we say interesting ways, using words like "fastest growing" (meaning, the number we started with was really really small) to redefining words such as "sold." It's not good marketing practice. Why? Because once consumers and press people figure out you are playing lawyer, they stop believing you and your brand. And that's more likely to do you harm than good.


It now remains to be seen who will debunk that latest new 'study' from IDC. Not many days are left before the vote and many of those who can rebut are on vacation, We saw this last week. How convenient a timing.

The next post will discuss the latest stories about Microsoft deception, many of which have flowed in overnight. It's never time for a holiday when the survival of a cash cow is in one's hand.

Recent Techrights' Posts

EPO Staff Representatives Confront the President Who Says 'F--king' in Front of Female Workers Over Measurable Discrimination Against Female Colleagues
Central Staff Committee versus Lukashenko's sponsor
IBM Layoffs in 'RTO' Clothing Reported by Thomas Claburn
This "hey hi" (AI) nonsense is just a go-to excuse that IBM and GAFAM (and many others) use
Still Waiting for the EU to Abolish the Illegal and Unconstitutional Court Linked to EPO Corruption and Lobbyism by the Patent Litigation Industry
Sadly, all the blogs that used to talk about those issues have been infiltrated and then completely hijacked by the very perpetrators of the illegality
[Video] Richard Stallman Questions and Answers Session in Google's YouTube or Invidious
From last night
Slopwatch: Anti-Linux Articles Published by Bots, Dominating Google News
So a lot of the Web is Microsoft chatbot-generated anti-Linux FUD
 
Gemini Links 13/02/2025: gwit and Restart
Links for the day
Links 13/02/2025: Algorithm Bots and 'Teleport' Breakthrough
Links for the day
Social Engineering of the Free Software Movement is a Corporate Takeover With Code of Conduct (CoC) to Drive Out or Expel Dissent
Richard Stallman (RMS) covered "cancel culture"
Links 13/02/2025: Mass Layoffs at Google (Disguised as "Buyouts"), Telecoms Price Hikes as Collusion/Price-Fixing
Links for the day
Gemini Links 13/02/2025: Broken Watches and Naming Types
Links for the day
Corrupt Bill Gates Worming His Way Into Richard Stallman Videos in Google's YouTube
Reputation laundering riding other people's names?
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Wednesday, February 12, 2025
IRC logs for Wednesday, February 12, 2025
Links 12/02/2025: Crytek Layoffs, Security Holes, and Giving Ukraine to Russia
Links for the day
Relaying GAFAM Talking Points and Lies Using GAFAM LLMs, or Slop Pasted in by Brittany Day
linuxsecurity.com is relaying slop, i.e. misinformation
Photos From This Evening's Talk by Dr. Richard Stallman in Torino, Maybe a Video Soon
The talk that Dr. Richard Stallman gave today (a few hours ago) was recorded and streamed
IlSoftware.it Covers Richard Stallman's Visit to Give Talks in Italy
The publication is in Italian, the talk was in English
Macho Patent Office
At the EPO there's always room for women in top roles
Gemini Links 12/02/2025: "Bream Gives Me Hiccups", Making Chinese Tea, and More
Links for the day
This is Why Codeberg Issues an Apology Today
This response was clear and relatively swift
The Register Studies (to Affirm) Reports of IBM Layoffs "at the Finance and Operations business unit"
something about that specific unit
Links 12/02/2025: SSL FUD, DEI Phase-out, Felonies Committed by MElon (Data Breaches)
Links for the day
Italian Media Covers Richard Stallman's English Talk Ahead of Tonight's Public Appearance
article in La Stampa
Destruction and Distortion of Information, Including Facts About Linux (Bonus: This is Destroying the Planet)
All that LLMs have going for them is hype, and moreover media that intentionally misrepresents them and their supposed capabilities
Google Seems to Have Just Killed All Instances of Invidious
YouTube is rapidly becoming just "another Neflix"
Microsoft Skype in a Freefall: About 20% Decrease in Site Traffic in 3 Months (Amid Microsoft Phasing Out Credits)
Microsoft axing more services/features may mean that now they scrape the bottom of the barrel and Skype will simply die, discontinuing service (like ICQ) in a matter of years
Gemini Links 12/02/2025: Depression, Gabbro, WikiTok, and More
Links for the day
Links 12/02/2025: Health, Security, and Monopolies
Links for the day
Gemini Protocol is Increasingly Important to the Net
Gemini Protocol will turn 6 this summer
Former EPO Manager Warns That the Illegal 'Court' for "Unitary Patents" Enables “Law Shopping”
Daniel X. Thomas opposed the very existence of the UPC, which any honest person could recognise was both illegal and unconstitutional
Like GAFAM, the EPO is Passing the Financial Pains to Staff
the EPO is operating illegally at this point
Morale at Microsoft Ruined by the Company Labelling Thousands of Workers 'Low Performers', Sacking Them on the Spot and Denying Them Basic Benefits
people laid off as "low performers" go to social control media to bemoan the label
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Tuesday, February 11, 2025
IRC logs for Tuesday, February 11, 2025
Links 11/02/2025: Current state of the Internet and Smallnet Information Services (SIS)
Links for the day
Conservative Estimate: Over 10,000 IBM Workers to Be Laid Off in the Next Two Waves
The morale is low and layoffs are expected soon, with mass layoffs likely happening next month and then again later
Links 11/02/2025: Trade Wars and "Crisis for American Universities"
Links for the day
Parasitic LLM Slop Sites Destroy the Ability to Find "Linux" News in Google News
Remember that Google News laid off lots of its workers
Richard Stallman's English Talk in Italy Less Than 24 Hours Away (Torino) and Then Another Talk in Italy Scheduled (University of Bozen-Bolzano)
He's active and he travels a lot in spite of his medical condition
IBM Layoff Rumours, Large-Scale Implementations Weeks Ahead (in March 2025)
There are some people corroborating
Links 11/02/2025: Nutritional Poverty, Closure of USAID, More Fictional 'Valuations' Around Buzzwords
Links for the day
Perl Programming Leftovers
recently in perl.org
Microsoft in Africa: From 98% to Less Than 10% in Just 16 Years
Microsoft being on less than 1 in 10 Web-connected devices in Africa is a very big deal
Almost as If MElon Reads Techrights
The joke we started appears to be spreading
Microsoft Blasted for Adding Insult to Injury: Workers Laid Off Without Prior Notice, Without Severance Payment and Basic Coverage (Like Health), Then Stigmatised as Bad Performers So They Cannot Find a Job Elsewhere
Such stereotypes end entire careers
Gemini Links 11/02/2025: NeoVim and Deploying Other People's Code
Links for the day
BetaNews is Still Publishing LLM Slop/SPAM About "Linux"
Assuming it is indeed LLM slop, it seems clear BetaNews has no intention of improving or is simply unable/unwilling to improve
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Monday, February 10, 2025
IRC logs for Monday, February 10, 2025