Bonum Certa Men Certa

Speeding Up Free Software Adoption -- External and Internal Routes to Success

Newspaper headline



Striking balance between mindsets might be a factor on which the success of Free software is hinged. Put simply, a struggle against so-called 'pragmatism' may have been one of the greatest barriers to wider adoption of Free software. However, at the same time, such a struggle ensures that Free software never devolves to become excessively assimilated to proprietary software, at which point its fundamental goals are simply not met.

Over the past 25 years, Free software fought its growing pains and became an integral part of the computer industry. Against all odds, Free software, which at a later stage grew alongside the Open Source branch, has reached and touched almost every aspect of our lives, at least as far as computing goes. In the case of Open Source, nowadays it's common to find that similar concepts get adopted almost everywhere, not just in technology.

“Even Microsoft Windows contained portions of BSD-licensed code.”To give a few examples demonstrating ubiquity, Google is powered by Free software at its deeper levels and Mozilla Firefox, which is said to have reached approximately 123 million desktops and laptops, is by all means Open Source software. The various BSDs gain acceptance also. As Macintosh users are probably aware, their system enjoys a symbiotic relationship with BSD (or Darwin) development. Even Microsoft Windows contained portions of BSD-licensed code.

When it comes to Free software, the outlook seems bright. Market predictions are largely optimistic and sharp growth of Open Source software is foreseen quite uniformly. An overwhelming lump of investments which were seen at the beginning of 2008, along with the one-billion-dollar acquisition of MySQL and another of Trolltech, are definite signs that Free software is no longer just a niche in the industry; it is a major part of it.

Obstacles to Adoption

There are areas where Free software has been more successful than others. In order to understand how adoption can be sped up, one needs to look at known weaknesses and barriers, then address them.

There are two separate sides to consider here; the first is the environment to which Free software needs to adapt and the second is the environment in which Free software is being developed.

In the first case, a reciprocal relationship can be seen. The industry wishes to leverage Free software to its own advantage, whereas Free software relies on an industry which supports, funds, and contributes improvements to the software being deployed. Those two sides are bound to meet half-way and benefit mutually.

“Separate strands -- at times even referred to as "movements" -- adopted slightly different routes to a digital emancipation.”In the second case, there are frictions to be addressed and reconciliation to be reached. As alluded to at the beginning of this article, there is no single ideology which represents everyone. There are those who prefer to make compromises that can be seen as shortcuts to acceptance, which come at a cost. This is typically accompanied by caution or resistance from one side (developers) and acceptance from another (targeted market).

Separate strands -- at times even referred to as "movements" -- adopted slightly different routes to a digital emancipation. They strive to accomplish very similar goals, but they use different software licenses. While their philosophy is not inherently the same, it is still almost identical. The development methodologies are largely consistent across the different strands and yet, unnecessary arguments sometimes get in the way. That barrier is akin to a 'civil war' and it can quickly becomes a distraction.

In order for Free software to become more dominant, here are just a couple of broad issues that need to be resolved. They correspond to the items above.

External Factors

The problem: In a market where customers are seen as passive, they are often referred to as consumers. Most consumers out there in the market are foreign and oblivious to the ideas which make up Free software. To many people, "Free software" means "cheap software", which at a mental level translates to "bad quality". However, "Free software" truly ought to be synonymous with freedom, as in free speech or liberty. This ambiguity in the English language can be misleading and unfortunately enough it has been rather damaging to this software's reputation.

“Software producers gain greater control over the user's wallet, too.”In recent years, innocent consumers have grown more familiar with some harms of proprietary software by witnessing unwanted behaviours which can be explained in fairly simple terms. Examples include the inability to access or edit one's family videos and the loss of access to entire music collections, which need to be repurchased. As the days go by, computers control the user more then the user controls his/her own computer. Software producers gain greater control over the user's wallet, too. "Why," you ask? Because they can, particularly as long as customers obey and accept rather than demand change through resistance.

There is clearly a problem of perception here. Users who are 'external' to the development world frequently fail to see where they are being led and how they are being controlled. Additionally, despite the fact that software is not tangible, people tend to forget that software is duplicated virtually free of charge and therefore, cost of acquisition says very little about quality. The value of software depends a great deal on the number of people who use it.

Companies that stock and sell Free software are still required to combat public perceptions, which is why the term "Open Source" is used more commonly than "Free software". What remains unclear, however, is the number of Free software values that are maintained once this transition from Free software to Open Source is made. This can lead to backlash.

There is a always a level of pragmatism which strives to ease migrations between software, including entire operating systems, but the process tends to blur the gap between Free software and proprietary software. Consider the fact that companies which sell GNU/Linux desktops are struggling to please each and every customer and supplier (developer). If the freedom of software and hardware is preserved, this often means that the customer must then cope with a steeper learning curve. There are usually those who would bluntly accuse the company of betraying or exploiting Free software developers if proprietary 'shims' are included to remove adoption obstacles such as DVD playback and proprietary codecs.

Lastly, there is the perception that good products are advertised heavily. Wealthier companies, whose business model thrives in high cashflow (higher spendings and higher revenue), are able to raise awareness of their products. The public is drawn in by hype and there is no equally-effective response from the Free software world. Broadly speaking, advertising may be the Achilles Heel of Free software.

Possible solution: Education is probably the key to resolving the issues above. When stressing the value of freedom (and gradual loss thereof) users will be led to exploring more options. Not so many people are aware of real choice.

By raising the importance of user's control in computing and by understanding that advertising does not necessarily reflect on the quality of advertised products, people can better appreciate Free software alternatives to what they currently use. Manufacturers of software and hardware need to understand this as well in order for them to properly support lesser-known operating systems such as FreeBSD and GNU/Linux.

Pragmatism can sometimes be seen as a case of giving up because there isn't sufficient understanding out there. Hardware companies, for example, are sometimes unwilling to offer documentation that is needed for improved interaction with Free software. Their attitude is incompatible with Free software ideals simply because they fail to understand the economic benefits of customer-centric computing. Myths and fallacies play a significant role here.

Internal Factors

The great divide between developers and everybody else is so infamous that it created the "nerd" stereotype, but there is another divide which involves just developers. This problem is broad, but let us consider one individual example which is representative of most.

The problem: The creator of Linux, Linus Torvalds, considers himself to be pragmatic. He happily buys Apple hardware on which he immediately installs his own software and he takes pride in focusing on just the technical merits of his work. He rarely gets distracted by some of the more philosophical and seemingly-boring questions that are associated with software. And that's a good thing, not a problem.

Torvalds distanced himself somewhat from the Free Software Foundation when he made the decision to stick with an older software license of theirs, the GNU GPLv2 (General Public License version 2). The main factor that led Torvalds to this decision is a set of clauses which forbid Tivoization. The term Tivoization is used to refer to a GPLv2 workaround which permits manufacturers to forbid modification joined by execution of a program. Some view this as controversial, but some do not. While Tivoization is legally permitted based on the GPLv2, this does not sit right with the spirit of the GNU project as a whole. The GPLv3 (version 3) was introduced to close the Tivoization loophole.

“It is hard to tell whether a solution is near, but it seems to be approached.”Torvalds has openly said that he likes Tivoization. He insists that Linux does not require some of changes introduced in GPLv3. This led to mild hostilities and disagreements. By no means was this a case of infighting, but tensions rose and a little fracture appeared.

Possible solution: While the problem at hand is truly a matter of opinions, divergence in terms of ideologies can be endemic in the sense that it can lead to forks. It is hard to tell whether a solution is near, but it seems to be approached. A year ago Sun Microsystems said that it would license OpenSolaris under the CDDL and the GPLv3 (dual). Past correspondence in the Linux mailing lists seems to suggest that Linux may have no choice but to swallow the GPLv3 along with terms that are perceived as undesirable by Torvalds. Alan Cox, unlike Linus Torvalds, has shown little or no opposition to this and he is very influential.

Summary

The greatest enemy to the success of Free software is Free software itself, as well as public perception. Some mild disagreements regarding the definition and values of Free software can lead to fragmentation, but there are usually some resolutions within sight.

What remains to be achieved is a grand goal related to education. Some computer professionals still fear what is yet to be understood a little better. Getting the word out there is probably the best route to removing that last major obstacle.



Originally published in Datamation in 2008

Recent Techrights' Posts

What the Solicitors Regulation Authority (SRA) and Action Fraud UK Have in Common
Don't let London become the world's "crime capital"
Dr. Andy Farnell on How GAFAM, NVIDIA and Others Lie to People Via the Sponsored Media to Prop Up Lies Under the Guise of "AI"
Lots of key aspects are covered
Richard Stallman Gives Talk in 20 Hours at Ostschweizer Fachhochschule Campus in Rapperswil-Jona
The talk is in English
 
Links 09/03/2026: Many Security Breaches and a Pandemic of Censorship
Links for the day
People Who Work or Worked at IBM Hate It
bluewashing is only the first step
Richard Stallman (RMS) Talks in 30 Minutes, Next Stop Bern (Last Stop)
We assume he'll travel back to Boston after that
IBM's Fedora as a Booster of Slop Disguised as Code or Computer Programs
Maybe we should also stop seeing a doctor and instead ask chatbots about symptoms?
Richard Stallman (RMS) Talk Five Hours From Now
there is growing recognition for what he really did for everybody
EPO Strike 10 Days From Now, Planning Assembly Tomorrow, Last Couple of Strikes Had High Participation Rates (1,500-1,600 Staff Went on Strike)
The next strike is in 10 days' time and then there will be another strike
Links 09/03/2026: GAFAM Outsourcing, "MAGA Political Meddling" in EU, Indonesia Bans Social Control Media for Children Under 16
Links for the day
Using Slop (and Slop in Articles) to Attack Copyleft 'on Budget'
This article is pure BS from an anti-GPL and anti-RMS 'activist'
Why The Register MS Sold Out to Microsoft: They're Losing Lots of Money, The Register MS is Bleeding to Death, Based on Its Own Financial Records
With over 6 million pounds in debt (nearly 10 million US dollars) we guess it's likely some other company will take over the site (if it deems it worthwhile)
Microsofters' SLAPP Censorship - Part 7 Out of 200: Like With the Serial Strangler From Microsoft, Misuse of UK-GDPR to Try to Hide Embarrassing Facts
They do and say really bad things, then allege it's a "privacy violation" to mention those things
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Sunday, March 08, 2026
IRC logs for Sunday, March 08, 2026
Gemini Links 09/03/2026: Exponentials and Tailscale
Links for the day
Sloppyleft
Article by Alexandre Oliva
Hard to Replace 'Human Touch'
The reason many people insist on using GNU
The Slop Companies Gamble at Our Economy's Expense and They Know It's a Losing Bet (So It's a de Facto Robbery)
The crash of this bubble isn't just inevitable, it's already happening and receding sporadically because of false announcements about money that does not actually exist (to "buy time")
Suppressing Speech by Blackmail, the Iran Story
When Debian wanted to stage a seemingly legitimate election it needed to have more than one candidate running; so eventually the female partner of a geek rose to the challenge (had no coding skills at all, no technical history in Debian) and lost to the "incumbent German"
Too Focused on Buzzwords the Media is Paid to Saturate the Collective Mind With
Just because companies do really bad things in the digital realm does not imply "AI" or follow from "AI"
Discrimination and Prejudice Against Female Journalists
we can shame people who attack a reporter on the grounds of gender
An American War on GNU/Linux, Software Freedom, and British Investigative, Science-Based Reporting - Part II - Trying to Put People in Prison for Committing the Act of Journalism
This is abuse of process
Attack on Copyright and Copyleft by Code Conversion Is Nothing New, It Predates Slop (Code Produced by LLMs) by Several Decades
Even back in the 90s many people converted programs from one language to another. That could invalidate copyleft (and copyright), which already existed
Almost a Slopless Weekend for "Linux"
Let's hope slop will come to an end or sites will cease linking to slop
Insiders Explain Why IBM is Dying and the Inherent Culture Problem
There are many ways to shave this IBM cat
Links 08/03/2026: Microsoft Lost $400 Million on "Project Blackbird" and Half the States Sue Over Illegal Tariffs
Links for the day
Links 08/03/2026: Cisco Holes Again and "Blatant Problem With OpenAI That Endangers Kids"
Links for the day
Activism/Journalism in Our Blood
one must fight for one's principles
Gemini Protocol in Its Prime
What's particularly neat about Gemini Protocol is that it's fast and cheap
Microsofters' SLAPP Censorship - Part 6 Out of 200: Intentionally Misnaming Women, People Who Offered to Testify That They Too Had Been Subjected to Similar Abuse
Today it is International Women's Day
Even Fedora Leadership Cannot Figure Out the Microsoft Kill Switch/Back Door, 'Secure' Boot
It does not actually enhance security
Bruce Perens: Richard Stallman "Has Achieved His Goal"
Stallman's next talk is tomorrow
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Saturday, March 07, 2026
IRC logs for Saturday, March 07, 2026
Gemini Links 07/03/2026: Buying Woodland, Indra 1.3.0 Available, and LLM Exhaustion
Links for the day
The Harder They Attempt to Take Down This Site (and Take Away Liberties), the More People Will See This Site
We'll carry on as usual, as from sunlight comes justice
An American War on GNU/Linux, Software Freedom, and British Investigative, Science-Based Reporting - Part I - A Matter of National Security
Those people are Americans who try to advance the interests of American corporations by weaponising courts abroad
Why They Always Try to Shoot the Messenger (When the Message Harms Profits)
A matter of economics
Coinbase - Like Block - is in Huge Trouble, Its Debt Nearly Doubled in Half a Year
The real reason Block is collapsing is its debt
Starting Another New Series This Evening, It's About American Folly
today commences a series long in the making (years)
Nations Stand to Benefit From Gender Equality and Increased Participation by Women
International Women's Rights Day starts in about 6 hours in the UK
Microsoft is Losing It, Now It's Censoring Its Critics and Sceptics
Whether the measurements made by statCounter are accurate or not, the trends (long-term) typically make sense
WIRED (Conde Nast) Reviews Are Paid-for Marketing Spam, They Change Dates on Old 'Articles' to Make Them Look Relevant and New
The Web is fast becoming a burial ground for ads, trash, spam, and slop
Gemini Links 07/03/2026: Humour, Chilling, and Oversized 'Phones'
Links for the day
Cyber|Show by Andy and Helen Recommended by Techrights and Tux Machines
If your time is limited and you look for informative essays and shows (audio)
Links 07/03/2026: CJEU to Finally Examine Behaviour of the Illegal and Unconstitutional Unified Patent Kangaroo Court, Creative Commons (CC) Hosts Open Heritage Statement Event in Amsterdam
Links for the day
Microsoft's Thailand Problem
It's definitely not Windows
New Lows for Microsoft in Micronesia
GNU/Linux has shown some growth there too
Microsofters' SLAPP Censorship - Part 5 Out of 200: Clearly Not a Security Professional/Expert, Only Ever Pretending to be One
"The Claimant says he is “a computer security expert”, but his background and his track record in the education sense (genetics) does not support this assertion."
Links 07/03/2026: Fuel Already Running Low and "Economic Crisis of the Iran War"
Links for the day
The Corporate Media Repeated the Lies Told by Jack Dorsey ("AI" Hype), Now It Does the Same for Larry Ellison
Disregard the hundreds of headlines that say mass layoffs at Oracle are due to "AI" something
The Free Software Community is Gaining Momentum as Its Importance is More Broadly Realised
As long as "trendy" technology goes in a negative direction there will be a growing portion in society looking for alternatives
Spooking or Chasing Away Women (From Computer Science)
The status quo discourages women from even trying to study Computer Science and related disciplines
"IBM Has Changed So Much in the Last Decade to the Point It's Completely Unrecognizable."
IBM is a dying, rotting company with a morbid culture
The Register MS, Sponsored by Communist Party of China (CPC)
What will happen when the bubble crashes the economy?
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Friday, March 06, 2026
IRC logs for Friday, March 06, 2026
Gemini Links 07/03/2026: Coffee Problem, Marchintosh, Learning, and "Selectively Disabling HTTP"
Links for the day