Bonum Certa Men Certa

The Linux Foundation and Novell (Plus Microsoft)

"I've heard from Novell sales representatives that Microsoft sales executives have started calling the Suse Linux Enterprise Server coupons "royalty payments""

--Matt Asay, April 21st, 2008



Yesterday we wrote about Novell's news from China and warned that Microsoft and Novell had begun to share some more vocabulary. Several more articles have since then been published to cover the new announcement, including this one.

As part of the on-going agreement with Novell, Microsoft is identifying and converting unsupported users of Linux to the latest versions of Suse Linux.

After a long period of doubt, scepticism and criticism over their agreement, Novell and Microsoft are finally starting to see the benefits of the 5-year alliance originally announced in December 2006.

Continuing to dabble with the ‘dark side,’ Ron Hovsepian, president and CEO of Novell said in a recent press-release, describing the outcomes of their alliance with Microsoft, "It's very encouraging to see that our business and technical collaboration continues to resonate with customers around the globe."


What is meant by "unsupported users of Linux"? Are these users who do not pay Microsoft for mythical software patents in a country where these are invalid anyway? If it's about technical support, they already have several other companies to turn to.

Amid all this ugliness, the Linux Foundation, which is sponsored by Novell, keeps silent and at times even dishonest about these issues. Sam Varghese has just expressed his thoughts and articulated his complaints, which seem to suggest that the roots of Linux, including projects like Debian and even Slackware are being neglected, disregarded and faced with disinterest from those who had a lot of labour exploited.

Whither the Linux Foundation?



We live in the age of the spinmeister, the age when language is used more as a means to confuse than to educate, an age when obfuscation is preferred to clarification.

[...]

The Foundation, one must bear in mind, was formed at the beginning of 2007 by a merger between the Open Source Development Labs and the Free Standards Group.

This is the same group that, last year, asked people to respect Microsoft .

[...]

For some time now, the Foundation has been trying to generate its own coverage. There were some pitiful attempts by Zemlin earlier this year to pass around interviews which he had done with Foundation employees. But he came unstuck when he interviewed Novell chief Ron Hovsepian and never raised the question of that company's deal with Microsoft. If anything could have unmasked an interview as being bogus, this was it.

[...]

The whole exercise tells me one thing: this is taking Linux away from its roots. The whole point is to rapidly introduce changes into the kernel, changes which the corporates want, changes for which they pay, both by being members of this Foundation and also by employing developers.


In BusinessWeek, the Foundation protested against Microsoft's saber-rattling. Shouldn't it begin to pressure and publicly criticise Novell for being a part of the same abuse the Foundation seemingly protested against? Well, the Foundation is far too close to Novell and it's even feeding Microsoft's favourite shills now.

This is of course disappointing because the very same companies that made use of Free software now turn their backs on it, in addition to giving GNU the kick in favour of "commercial open-source" or whatever they choose to call it nowadays (Web 2.0, SaaS, open enterprise 'solutions').

Volunteering advocates among us are by no means happy and it probably shows. Ken Starks is optimistic however.

Linux Users will rescue the Desktop. We don't need corporate help.

Let me take this ice cold bucket of water and welcome those who believe this to the real world. Take a deep breath, because I'm about to splash you abruptly back into the cold, harsh light of reality.


O'Grady writes some more related notes in his Q&A/monologue-style page in order to explain this perplexing situation which he broadly refers to as "Open Source Indemnification".

While it remains possible - at least as long as Ballmer is at the helm - that Microsoft could pursue litigation against customers, I think highly unlikely.

For a brand that relies highly on rank and file recognition and adoption, pursuing an RIAA-style course of action that includes legal action against its direct customers would be the worst kind of brand suicide. So while Ballmer might hint at such actions in attempt to disincent usage and adoption of the technologies, it’s unlikely that it would go further than that. If not because of the PR implications, then because of the mutually assured destruction scenarios that would likely result in retaliatory lawsuits from competitive vendors with patent portfolios of their own.


Where is the Linux Foundation and why is it not protesting against this abuse by Microsoft? Does it just inherit Novell's bad behaviour and accepts it silently because of the sponsorship? Might the "respect Microsoft" remark [1, 2, 3] mean more than we realise? It makes the Linux Foundation look rather bad if it asks us to respect what a government delegate compares to a Scientology-like cult. The same goes for Novell.

Amid the departure of Walter Bender they really ought to learn about Intel's and Microsoft's "Slog" (Microsoft term [*]) against OLPC [1, 2, 3, 4]. Don't be surprised if Microsoft conquers this project quite soon, in the sense that it might assign its own people and use its own operating system to get children "addicted" to Windows (again, Microsoft's own term [**]).

___ [*] From Microsoft's internal documents:

8: The Slog Guerilla marketing is often a long, hard slog.

slog (sl^g) v. slogged, slogqing, slogs. –tr, To strike with heavy blows, as in boxing. -intr. 1. To walk with a slow, plodding gait. 2. To work diligently for long hours. –n. . 1. long, hard work. 2. A long, exhausting march or hike. [Orig. unknown.] -slog'ger –American Heritage Dictionary, 1991

In the Slog, Microsoft dukes it out with the competition. MSDN and Platform marketing are the regular forces, exchanging blows with the enemy mano a mano. Evangelism should avoid formal, frontal assaults, instead focusing its efforts of hit-and-run tactics.

In the Slog, the enemy will counter-attack, trying to subvert your Tier A ISVs to their side, just as you should try to subvert their ISVs to your side. New ISVs should be sought, and directed to MSDN's one-to- many programs. Evangelism should constantly be on the lookout for killer demos, hot young startups, major ISVs, customer testimonials, enemy-alliance-busting defections and other opportunities to demonstrate momentum for our technology. If bugs are found in our technology, or missing features are found to be critically important, then now is the time to identify and fix them. Stay engaged with the technology development team; ensure that you are a valuable resource for them, not a hectoring pest. Document all of your progress (ideally in regularly updated internal Web pages) and forward it regularly to management. If management is not aware of your progress, your successes, and your stumbling blocks, then they can't help. (They may not help anyway, but they can't if they don't know what you need.)

Keep those Tier A ISVs on track to delivery! They are your strongest weapons and cannot be forgotten.

The elements of the evangelical infrastructure - conference presentations, courses, seminars, books, magazine articles, whitepapers, etc. – should start hitting the street at the start of the Slog. They should be so numerous as to push all other books off the shelf, courses out of catalogs, and presentations off the stage.

Working behind the scenes to orchestrate "independent" praise of our technology, and damnation of the enemy's, is a key evangelism function during the Slog. "Independent" analyst's report should be issued, praising your technology and damning the competitors (or ignoring them). "Independent" consultants should write columns and articles, give conference presentations and moderate stacked panels, all on our behalf (and setting them up as experts in the new technology, available for just $200/hour). "Independent" academic sources should be cultivated and quoted (and research money granted). "Independent" courseware providers should start profiting from their early involvement in our technology. Every possible source of leverage should be sought and turned to our advantage.

I have mentioned before the "stacked panel". Panel discussions naturally favor alliances of relatively weak partners - our usual opposition. For example, an "unbiased" panel on OLE vs. OpenDoc would contain representatives of the backers of OLE (Microsoft) and the backers of OpenDoc (Apple, IBM, Novell, WordPerfect, OMG, etc.). Thus we find ourselves outnumbered in almost every "naturally occurring" panel debate.

A stacked panel, on the other hand, is like a stacked deck: it is packed with people who, on the face of things, should be neutral, but who are in fact strong supporters of our technology. The key to stacking a panel is being able to choose the moderator. Most conference organizers allow the moderator to select the panel, so if you can pick the moderator, you win. Since you can't expect representatives of our competitors to speak on your behalf, you have to get the moderator to agree to having only "independent ISVs" on the panel. No one from Microsoft or any other formal backer of the competing technologies would be allowed – just ISVs who have to use this stuff in the "real world." Sounds marvelously independent doesn't it? In fact, it allows us to stack the panel with ISVs that back our cause. Thus, the "independent" panel ends up telling the audience that our technology beats the others hands down. Get the press to cover this panel, and you've got a major win on your hands.

Finding a moderator is key to setting up a stacked panel. The best sources of pliable moderators are:

-- Analysts: Analysts sell out - that's their business model. But they are very concerned that they never look like they are selling out, so that makes them very prickly to work with.

-- Consultants: These guys are your best bets as moderators. Get a well-known consultant on your side early, but don't let him publish anything blatantly pro-Microsoft. Then, get him to propose himself to the conference organizers as a moderator, whenever a panel opportunity comes up. Since he's well-known, but apparently independent, he'll be accepted – one less thing for the constantly-overworked conference organizer to worry about, right?

Gathering intelligence on enemy activities is critical to the success of the Slog. We need to know who their allies are and what differences exist between them and their allies (there are always sources of tension between allies), so that we can find ways to split 'em apart. Reading the trade press, lurking on newsgroups, attending conferences, and (above all) talking to ISVs is essential to gathering this intelligence.

This is a very tough phase of evangelism. You'll be pulled in every direction at once, randomized by short-term opportunities and action items, nagged by your Tier A ISVs and pestered by every other ISV that wants to become a Tier A. Management will want to know right now how you're going to respond to some bogus announcement by some random ISV. Some PM over in Consumer will demand that you drop everything to go talk to an ISV in Outer Mongolia, that's run by an old college chum of his. Competitors will make surprise announcements, lie through their teeth, and generally try to screw you just as hard as you are trying to screw them.

Of course, if you are very, very lucky, there will be no competition to your technology. But this is almost never the case. ODBC had its IDAPI, OLE had its OpenDoc, COM had its SOM, DCOM has its CORBA, MAPI had its VIM, etc., etc., etc. The existence of a Microsoft technology nearly guarantees that a competitive technology will spring into existence overnight, backed by an impromptu association of Microsoft competitors which have decided to draw yet another Line in the Sand ("If we don't stop Microsoft here, then they are going to take over the whole world!").

Without a competing technology to fight, you just hand everything over to MSDN, give your Tier A ISVs to PSS, and find a new technology to evangelize. But that takes most of the fun out of the game :-)

9: Final Release:

Evangelism of a given technology usually ends with the final, shipping release of that technology. One last big press event, with demos, a tradeshow, press releases, etc., is often called for, showcasing the apps that are sim-shipping and the customers that are using them. In the face of strong competition, Evangelism's

focus may shift immediately to the next version of the same technology, however. Indeed, Phase 1 (Evangelism Starts) for version x+1 may start as soon as this Final Release of version X.

10: Critical Mass

The Slog may continue beyond the Final Release, for many months, until Critical Mass is reached. It is possible that Critical Mass will not be reached at all for Version X of a technology, such that Phases 1-9 will have to be repeated – possibly more than once – before ever reaching Critical Mass.

Critical Mass is reached when the technology starts evangelizing itself. When reviews subtract points if it's not supported; when analysts say "great product plan, but what about [Technology Name]?"; when VC's won't fund a company unless it supports [Technology Name] - that's Critical Mass. At that point, Evangelism of the technology stops, and Evangelism's resources are applied to other technologies – or, if you're lucky, moves into the Mopping Up phase.

11: Mopping Up

Mopping Up can be a lot of fun. In the Mopping Up phase, Evangelism's goal is to put the final nail into the competing technology's coffin, and bury it in the burning depths of the earth. Ideally, use of the competing technology becomes associated with mental deficiency, as in, "he believes in Santa Claus, the Easter Bunny, and OS/2." Just keep rubbing it in, via the press, analysts, newsgroups, whatever. Make the complete failure of the competition's technology part of the mythology of the computer industry. We want to place selection pressure on those companies and individuals that show a genetic weakness for competitors' technologies, to make the industry increasingly resistant to such unhealthy strains, over time.

12: Victory

Some technologies continue as competitors long after they are true threats - look at OS/2, the Operating System that Refused to Die. It is always possible - however unlikely – that competitors like OpenDoc, SOM, OS/2, etc, could rise from the dead... so long as there is still development work being done on them. Therefore, final victory is reached only when the competing technology's development team is disbanded, its offices reassigned, its marketing people promoted, etc. You have truly and finally won, when they come to interview for work at Microsoft.

Victory is sweet. Savor it. Then, find a new technology to evangelize — and get back to work :-)


[**] From Cybersource:

FOR IMMEDIATE RELEASE

Governments Must Reject Gates' $3 Bid to Addict Next Billion PC Users

30th April, 2007

On April 19th, Bill Gates, Chairman of Microsoft Corp., unveiled a plan which seeks to enlist the help of developing nations in a barely-concealed attempt to get the next billion PC users hooked onto Microsoft software. Under the guise of trying to bridge the digital divide, Microsoft will instead aim to extend its desktop monopoly by using the same technique it's used for years through software piracy: platform addiction. An addiction it will milk in future decades. An addiction that governments should reject in favour of free and open source software - the only way to truly bridge the digital divide.

"Microsoft's strategy of getting developing nations hooked on its software was clearly outlined by Bill Gates almost a decade ago," said Con Zymaris, CEO of long-standing open source firm Cybersource.

Specifically, Bill Gates, citing China as an example, said:

"Although about 3 million computers get sold every year in China, but people don't pay for the software," he said. "Someday they will, though. As long as they are going to steal it, we want them to steal ours. They'll get sort of addicted, and then we'll somehow figure out how to collect sometime in the next decade."[1]

"From this, we analyse the following strategy. Microsoft would allow users in developing countries to use pirated software, which in turn would lock those users into Microsoft's proprietary data formats, proprietary protocols and proprietary Application Programming Interfaces (APIs). Once so tithed to Microsoft, these users would find it almost impossible to move to alternatives, thus providing a captive future revenue stream," explained Zymaris. "And this new strategy is even more insidious, as Microsoft is expecting governments to pay for the hardware, thus paving the way for Microsoft to snare its next billion addicts in a friction-free manner."

"What is equally apparent is that Microsoft would prefer to lose money initially, to prevent competitors from capturing mindshare. Today, Linux and open source software are Microsoft's biggest competitor. And Linux and open source software are capturing huge mindshare in developing nations, thus Microsoft's knee-jerk reaction in offering its $3-meal-deal," Zymaris said. "Instead of accepting the Microsoft deal, governments should push open source software, guaranteeing freedom from vendor lock-in and future price hikes."

And where Microsoft offers a handful of cut-down applications in its $3-meal-deal, open source supplies thousands of complete applications, for no cost at all. Highly functional applications such as Scribus (desktop publishing), Gimp, (photo editing), Blender3D (animation), Inkscape (vector drawing), MySQL (database), Python (programming environment), will help students in their creative endevours. Other landmark applications such as Linux, OpenOffice.org (office suite) and Firefox (web browser) will help all users.

"By helping to make users aware of open source alternatives, by disseminating that software through CD give-aways and via subsidised, low-cost PCs, governments will be reducing their reliance on proprietary vendors and improve access to 21st century technology. It's the only way to ensure that their citizens will be free to use quality software, without constraints, in perpetuity," concluded Zymaris.

References: [1] http://news.com.com/2100-1023-212942.html

Recent Techrights' Posts

Reboots Should Never be Necessary
"BUT WHAT ABOUT SECURITY!!"
There's Still Hope for the World Wide Web
Let's hope that the trajectory of the Web won't be leading us to over-reliance on Google, nor will it reward worthless slopfarms
Gemini Links 15/07/2025: Smolweb and Alhena 5.1.7
Links for the day
XBox is Rapidly Turned Into a Slopfarm by Microsoft
Slop isn't about efficiency and saving money
Microsoft's Halloween Documents and systemd, Wayland, Etc.
Maybe one day Wayland will be widespread. Or maybe not.
 
Links 15/07/2025: LLM Pollution and Pushback in Ukraine
Links for the day
Gemini Links 15/07/2025: xkcd, New Cert, and Alhena Gemlog
Links for the day
Links 15/07/2025: Press Freedom at Risk and New Facebook Blunders
Links for the day
The Danes Want GNU/Linux
David Heinemeier Hansson recently moved to GNU/Linux
Cory Doctorow Explains Why Software Freedom Matters, Whereas "Open Source" Misses the Point and Helps Monopolies
It's a very long article
BillPR (EpsteinGate-Bribed NPR) is Turning Into a Partial Slopfarm that Promotes Slop
"I went on a date with a chatbot!"
Two Weeks Passed Since Latest Large Wave of Microsoft Layoffs, More Expected Next Month
Blaming the debt on "AI" is just self-serving storytelling
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Monday, July 14, 2025
IRC logs for Monday, July 14, 2025
Gemini Links 15/07/2025: Gemini "Style Sheets" and Switching From Microsoft GitHub to Codeberg
Links for the day
Coming Soon: Another OSI Scandal, This One Implicating Molly de Blanc
OSI has been fairly quiet lately
Outreachy & Debian pregnancy cluster, Meike Reichle evidence
Reprinted with permission from Daniel Pocock
Again, "Lunduke is Actually Sending His Audience to Attack People"
Microsoft Lunduke is not trying to "protect" Linux
One of the Most Hilarious Things About the Microsoft SLAPPs
It's so ridiculous
Financial Support for the Free Software Foundation or the GNU Project
The FSF has extended until Friday its fund-raising campaign
Illegally Hiding (or Demanding Secrecy Around) Illegal Requests or Attempts at Extortion
unlawful communications like threats
Gemini Links 14/07/2025: BOFH Archive, Updating Old Palm PDAS, and Nginx vs Slop Bots
Links for the day
Ubuntu is Becoming GAFAM-Like
What does that say about Canonical and Ubuntu?
Slopfarms Which Take Real Articles About GNU/Linux and Turn Them Into Copycats Which Are False
Even before the LLM hype those were quite common
The Firm That Picks on Techrights is Accustomed to Working With Criminals
Techrights never did anything illegal. So why is it being picked on by people who work with criminals?
Microsoft Said the Mass Layoffs Were for "Investment" in "AI", But It's Also Laying Off the "AI" and "Copilot" Staff
Months ago we showed many so-called "AI" people were getting the boot and this time it's the same
DryDeadFish is Dead, Long Live DryDeadFish
We kept checking, hoping it can recover from some temporary technical issue
For Quite Some Time Already Microsoft Attracts Crackpots, Scams, and More
Occasionally we talk about the situation at IBM as there are many parallels
Links 14/07/2025: Chatbots Broken Again, McHire LLM Shows Limits of the Hype
Links for the day
Changing One's Name Won't Change One's Past
People who have earned a bad reputation are not magically "entitled" to reset
People Who Assault Women Are Not Victims of "Distress"
It seems like an American tradition. In a country with almost 50 presidents, not even one was a female.
Slashdot Media Turned Linux Journal Into a Slopfarm and Now Slashdot Actively Promotes Anti-Linux Slopfarms
Yes, "no-nonsense" apparently means actual nonsense
Adoption of Gemini Protocol Still Growing
Gemini Protocol is being obscured by the media - it doesn't help that Google 'hijacked' the word "Gemini" - but people still manage to find out about it, download a client, and use it
Links 14/07/2025: Arresting Photographers, Threats to Revoke US Citizenship Over Criticism
Links for the day
More EPO Leaks on the Way
We hope that Mr. Rowan will actually try to refute what we say and show, not merely point the finger at the messengers
Decommodification is a Corporate Strategy Against Communities
systemd is led by Microsoft and hosted by Microsoft
copyleft.org 'Hijacked' by the People Who Attack the Person Who Created Copyleft
So far there's nothing "tasteless" in copyleft.org, but that can change at any time in the future
Asking People to Take Down Articles and Videos Only Makes These More Popular and "Viral"
If you do something bad, one of the worst things you can possibly do it try to silence those who speak about it
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Sunday, July 13, 2025
IRC logs for Sunday, July 13, 2025
Two-Thirds Towards FSF Goal, Richard Stallman to Give Talks in Europe
There are 67 left before reaching the target
Brett Wilson LLP "Takes it Personal" (Character Assassination, Not Professionalism). Everybody Can See That.
On behalf of violent men
Gemini Links 14/07/2025: Politicised Tech and "Leaving GitHub"
Links for the day
Pissing Contests and Pissing Off Everyone
people who came from Microsoft are trying to vex and divide the community
Microsoft Repeats the Mistakes Made by the EPO After We Exposed a Major Microsoft/EPO Scandal 10 Years Ago
That scandal was all over the media, not just in English
The Demise of LLMs
We've just checked BetaNews again. They've dropped all the slop and went back to human authors.
Gemini Links 13/07/2025: Sonpo Museum of Art and FCEUX
Links for the day
Links 13/07/2025: UnitedHealth's Censorship Campaign, Australia Wary of China
Links for the day
Firing Away With Nonsense
Or fighting fire with fire
Links 13/07/2025: Climate Crisis, GAFAM Poisoning the Water
Links for the day
Turns Out LLMs for Code Don't Save Time and Don't Improve Quality
Neither legal nor useful
The Microsofters Will Have an Obligation to Compensate Us
This story isn't just about Microsoft. It's also about corruption, there are many women victims, there is abject "abuse of process", and many more scandals to be illuminated in years to come.
Reproducing at the EPO Instead of Producing Monopolies for Foreign Monopolies With Their Price-Fixing Cartels
Does the EPO recognise the need of well-educated Europeans to bear kids?
Valnet Inc. Dominates Real (Not LLM Slop) GNU/Linux Coverage in 2025
And likely in prior years, too
Free Software Foundation (FSF) Fund Raiser Goes on
Later this month we'll expose another OSI scandal
EPO Staff Representatives Issue a Warning About Staff's Health and Inadequate Care
Even the EPO's own stakeholders (money sources) are openly protesting against what the EPO became
Links 13/07/2025: Partly Assorted News From Deutsche Welle and CBC
Links for the day
Gemini Links 13/07/2025: Board Games and Battle Styles
Gemini Links for the day
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Saturday, July 12, 2025
IRC logs for Saturday, July 12, 2025