EditorsAbout the SiteComes vs. MicrosoftUsing This Web SiteSite ArchivesCredibility IndexOOXMLOpenDocumentPatentsNovellNews DigestSite NewsRSS

11.22.09

Microsoft Windows Advertising Goes Too Far, Parents Television Council Complains

Posted in Marketing, Microsoft, Vista, Vista 7, Vista 8, Windows at 9:03 pm by Dr. Roy Schestowitz

Play time

Summary: On top of vapourware promotion, Microsoft Windows ads are upsetting families; group demands removal of Microsoft ads that offend children

MICROSOFT keeps invoking Vista 8 every now and then, especially when the reality behind Vista 7 proves too challenging to defend. Microsoft is already hyping up a successor of Vista 7 in order to “freeze the market” (Microsoft's words) while Microsoft’s PR puppet at CNET participates in this. The same PR puppet is hyping up Vista 7 sales despite them being flat for manufacturers. They measure only what they want to measure, where they want to measure it, for a period of time that’s desirable only based on one particular definition/criteria. We wrote about this early in the month [1, 2] (NPD’s fake numbers).

“The same PR puppet is hyping up Vista 7 sales despite them being flat for manufacturers.”It turns out that the latest Vista vapourware comes from Microsoft’s very own presentation, so this case of vapourware is clearly intended, not “leaked” (the sense of taboo in a leak adds to mystique and increases attention, so it is often a PR move that’s akin to viral marketing).

We recently analysed a Guardian podcast where Microsoft marketing people took credit for other people’s ideas that Microsoft is routinely copying. Despite such shameless and baseless marketing hype, The Guardian has published this article which calls Vista 7 “The Hard Sell”. From the gentle short rant:

But hang on, how is being in a cab suddenly some kind of a treat? Not only are Microsoft putting tedious features front and centre, the ideas behind them are apparently coming from people so dense they’re unaware they’ve been in a certain kind of vehicle before. “I’m a PC, and Windows 7 was my idea,” Crystal boasts.

Vista 7 has also just been criticised in The Daily India.

Honestly, does anyone understand Microsoft’s point in offering upgrade media for Windows 7? As well, what’s with the different versions?

Last time, we discussed the multiple versions of Windows 7 and why it’s largely silly. Now we’re going to discuss the even-sillier idea in all of this: upgrade versus full install.

Seriously, why is Microsoft even going down this road? Are we seriously believing that they’re rewarding prior customers? We’ve already seen that the really good customers (like me) who bought their most expensive version of Vista, are now getting screwed. We Vista Ultimate users aren’t getting a single penny off in upgrading to Windows 7. In the end, the extra money I spent on Vista Ultimate is gone with my move to Windows 7.

One shameless aspect of Microsoft’s advertising for Vista 7 continues a tradition of using AIDS to increase sales [1, 2]. These days, Microsoft is frequently using kids to sell Windows and according to The Register Microsoft has just resorted to “child labor” too. We will write about it later.

There is a little new rant floating out there about Microsoft using youngsters to pretend they are Windows fans (before they even understand anything). How long before newly-born babies are shown bearing a copy of Vista 7? Or maybe sonogram of Vista 7 inside the fetus? Seriously, Microsoft cannot just impose this type of false advertising like some parents impose a particular religion (supposedly a belief) upon their child when it is conceived.

A parents group has just formally complained about Microsoft. How timely a deed.

Here is the group demanding that Family Guy ads for Microsoft/Windows are pulled entirely. This has already happened to an extent.

The organization’s national grassroots director, Gavin McKiernan, delivered a speech to the board stating, “Mr. MacFarlane’s Family Guy has consistently presented excessively violent, graphically sexual and profane material. The lead in and lead out of the Seth MacFarlane special were both Family Guy episodes supported by Windows 7.”

The Seattle-based, Microsoft-friendly sites have covered this also:

Seattle P-I Microsoft blog: Parent group to Microsoft: Stop supporting ‘Family Guy’

The Parents Television Council, which aims to protect children from sex, violence and profanity on TV, is calling for Microsoft to stop advertising on the popular show “Family Guy.”

Seattle Weekly blogs: Parents Group Asks Microsoft to Drop All ‘Family Guy’ Ads

Microsoft found out that Seth MacFarlane’s one-hour “Family Guy” special was filled with jokes about the Holocaust, Mother Theresa and incest they canceled their sponsorship. Now, the same busybodies that got the FCC to fine ABC for daring to show a bare ass on “NYPD Blue” have asked them to go one step further.

Perhaps Microsoft has simply lost the plot. The viral videos of Microsoft Store staff dancing deliriously sure is a sign.

Share this post: These icons link to social bookmarking sites where readers can share and discover new web pages.
  • Digg
  • del.icio.us
  • Reddit
  • co.mments
  • DZone
  • email
  • Google Bookmarks
  • LinkedIn
  • NewsVine
  • Print
  • Technorati
  • TwitThis
  • Facebook

If you liked this post, consider subscribing to the RSS feed or join us now at the IRC channels.

Pages that cross-reference this one

3 Comments

  1. williami said,

    November 22, 2009 at 9:31 pm

    Gravatar

    All I have to say on this post: What is going on in the crazy minds of the Micro$oft marketing people?!?!?!?!?!?!!? Even the Guardian, and most of the M$ friendly press are admitting that!!!!!!!

    As a side note, Microsoft seems to be killing products left and right, maybe because they are slowly loosing money? I think that’s so.

    Roy Schestowitz Reply:

    Not only that–notice that they introduce no new products, not even in PDC (Professional Developers Conference). Earlier this month Microsoft announced more layoffs.

  2. Needs Sunlight said,

    November 23, 2009 at 3:34 am

    Gravatar

    What about the threats against young families that Miguel “Mouth of Sauron” deIcaza made last week on behalf of his owner?

    Those threats are in the context of threats attempted and carried out:

    Scroll down to “Historical Footnote”
    http://www.tbray.org/ongoing/When/200x/2007/01/24/Mixup

    Scroll down to “formal complaint”
    http://www.cypherpunks.to/~peter/zdnet.html

    Scroll down to “get fired”
    http://www.osor.eu/news/dk-rodovre-municipality-openoffice-will-be-cheaper-to-maintain

    Scroll down to “nice side effect”
    http://www.oreillynet.com/onlamp/blog/2005/11/another_desperate_attempt_to_d.html

    Miguel’s comments and the story above about false advertising are a call for use of R.I.C.O. to shutdown the Anti-American racketeering network collectively known as Microsoft.

What Else is New


  1. New Optimism in the Age of Doubt Over Software Patents

    As the tide turns against software patents, even in their country of origin, their opponents come out of the woodwork to celebrate



  2. Links 28/7/2014: New Linux RC, Plasma 5 Live in Kubuntu

    Links for the day



  3. Links 27/7/2014: KDE 4.14 Beta 3, KDE 4.14 Beta 3 Released

    Links for the day



  4. Apple and Microsoft Are Proprietary Software Companies and the Media Should Stop Openwashing Them

    New examples where proprietary software giants are characterised as FOSS-embracing and FOSS-friendly by gullible or dishonest 'journalists'



  5. Bloomberg's Microsoft Propaganda

    Bloomberg delivers 'damage control' and PR ahead of the layoffs announcement; Microsoft uses Nokia to hide it and Bloomberg helps Microsoft by radically modifying headlines



  6. Frequency of Browser Back Doors in Microsoft Windows is Doubling

    The vulnerabilities which Microsoft tells the NSA about (before these are patched) are significantly growing in terms of their numbers



  7. FUD Entities Entering the FOSS World

    Symantec enters the AllSeen Alliance and Sonatype is once again trying to claim great insecurity in FOSS due to software licensing



  8. Groklaw Back in the Wake of ODF in the UK?





  9. Links 26/7/2014: New Wine, Chromebooks Strong Sales

    Links for the day



  10. Links 25/7/2014: GOG With GNU/Linux, Ubuntu 14.04.1 LTS

    Links for the day



  11. Links 24/7/2014: Oracle Linux 7; Fedora Delays

    Links for the day



  12. Valerie Strauss Explains Why Gates Foundation's Lobbying for 'Common Core' (Privatisation) is a Swindle That Makes Microsoft Richer

    Continued criticism of the Gates Foundation's lobbying and masquerading, with more journalists brave enough to highlight the corruption



  13. USPTO Officially Sets New Guidelines to Limit Scope of Software Patents in the United States

    Even patent lawyers finally acknowledge that the incentive to file software patent applications has been reduced, as the scope of patents on software has been noticeably narrowed and they are harder to acquire, let alone enforce in a courtroom



  14. UK Government Adopts OpenDocument Format (ODF) and Microsoft Already Attacks the Government Over It, Showing Absolutely No Commitment to Open Standards

    Only "Microsoft as the standard" is the 'standard' Microsoft is willing to accept, as its response to the Cabinet Office's judgment reveals



  15. Microsoft Layoffs of 2014

    Another quick look at Microsoft's horrible state of affairs and why it has virtually nothing to do with Nokia



  16. Links 22/7/2014: Linux 3.16 RC 6, New UberStudent

    Links for the day



  17. Links 20/7/2014: Jolla in India, Mega Censored in Italy

    Links for the day



  18. Longtime Mono Booster Joins Microsoft-linked Xamarin

    Jo Shields almost joins Microsoft, settling instead for its proxy, Xamarin



  19. Linux Foundation Welcomes Patent Aggressor Red Bend Software

    The Linux Foundation's AllSeen Alliance welcomes as a member a company that uses software patents to sue Free/Open Source software



  20. Matt Levy From Patent Progress (and CCIA) Does Not Really Want Patent Progress

    Matthew ('Matt') Levy moved into a foe of patent progress last year, but he still runs a site calls Patent Progress, in which he diverts all attention to patent trolls (as large corporations such as Microsoft like to do)



  21. Attacking FOSS by Ignoring/Overlooking Issues With Proprietary Software

    The biasing strategy which continues to be used to demonise Free/Open Source software (FOSS) along with some new examples



  22. Links 19/7/2014: CRUX 3.1 is Out, CyanogenMod Competes With Google Now

    Links for the day



  23. Microsoft's Massive Layoffs Go Far Beyond Nokia; Nokia's Android Phones Axed by Microsoft's Elop

    Microsoft's rapid demise and permanent exit from Nokia's last remaining Linux platform (after Microsoft had killed two more)



  24. Patents on Software Already Being Invalidated in Courts Owing to SCOTUS Ruling on 'Abstract' Patents

    The Federal Circuit Appeals Court has just "invalidated a software patent for being overly abstract," says a patents expert



  25. OpenSUSE 'Community' is Crumbling, AttachMSFT Killed SUSE's Potential (Except as Microsoft Tax)

    Not much too see in the land of SUSE and Attachmate, or formerly the company known as Novell



  26. Links 18/7/2014: Slackware Turns 21, Spotify Switches to Ubuntu

    Links for the day



  27. Links 16/7/2014: Manjaro 0.8.10 Third Update, SIA Migrates to Red Hat

    Links for the day



  28. Microsoft's Latest Round of Massive/Bulk/Large-scale Layoffs

    Microsoft boosters are preparing 'damage control' pieces ahead of massive layoffs at Microsoft



  29. Secrecy Allows British Government to be Manipulated by Microsoft for Spyware Behind Closed Doors

    Dependence on malicious software from NSA ally Microsoft is highly dependent, at least in Britain, on government secrecy and vain refusal to comply with Freedom of Information (FOI) requests



  30. Software Patent Applications Already Being Rejected in the US Owing to SCOTUS Ruling, Some Patent Lawyers Are Fuming

    Good news on the software patents front as the USPTO starts rejecting software patent applications, based on patent lawyers' words


CoPilotCo

RSS 64x64RSS Feed: subscribe to the RSS feed for regular updates

Home iconSite Wiki: You can improve this site by helping the extension of the site's content

Home iconSite Home: Background about the site and some key features in the front page

Chat iconIRC Channel: Come and chat with us in real time

CoPilotCo

Recent Posts