Bonum Certa Men Certa

Microsoft Starts the Media Charade Ahead of Apache Conference

Apache helicopter
Attacking Linux from Apache?



WE recently commented on Microsoft's prominent participation in Apache's big event. Microsoft is paying big bucks for the privilege (it's a sponsor) and there are solid reasons for caution [2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17]. Microsoft wants to use this relationship with Apache as an attack on Linux and an attack on the GPL, which Microsoft hopes to substitute with Windows and other software licences, respectively. It gives Microsoft leverage.



We have already seen -- quite recently in fact -- how Microsoft uses its money to harm the competition and polish its increasingly-tarnished image [1, 2]. By allowing Microsoft to enter, Apache enables Microsoft to deceive developers some more, under headlines like "Microsoft jumps on open source bandwagon." Here's what it's all about:

Microsoft's quick approval of a major financial commitment to the conference is "quite significant" and reflects increasing collaboration between the two, with Microsoft most recently seeking ASF's help to improve Apache Web server performance on its Vista operating system, he said.


Is that really about Free software? Or is it about the DRM-riddled operation system and about financial gain? Using ApacheCon as an opportunity, eWeek jumps right into the "i" word (interoperability), which is standards-hostile. It also says:

Ramji also said Microsoft has been working with open-source SOA (service-oriented architecture) infrastructure software provider WSO2 to demonstrate interoperability using Microsoft's StockTrader reference application. "Today, the WSO2 announced they would build an open-source version of the sample application under 'Project Stonehenge,' which is a new Apache incubation project," he said.


For those who are new to this WSO2 affair, it's also to do with Microsoft's .NET.

Sadly, Microsoft is successfully bending the media to sell the impression that it likes Open Source. Truthfully it concedes that it intends to simply devour it and it tries to recast "open source" as "collaborative development" [1, 2, 3.

The following article was spread all over the place in order to deceive and to do for Microsoft the PR work Bruce Perens recently referred to and warned about.

“Open source is not a product but an approach to software development,” said Matthew Hardman, platform strategy manager at Microsoft Singapore. “Microsoft does not compete with open source, just as Nike does not compete with running.”


Do Redmond's sociopaths suddenly pretend to like the very same thing that they actively fight? Only media spin can achieve that.

Here is another new example of the media control we that speak of.

MICROSOFT GAVE US a call Tuesday asking whether we were interested in seeing their all new and improved dashboard. We took them up on the offer and this morning found out what all the fuss was about.


This is not the first time that Microsoft 'invites' journalists for coverage [1, 2]. It also does this to spread its confusing messages regarding patents and open source. By doing so, it must be hoping to lure in and to fool developers, letting them think that they can co-exist with Microsoft under Windows. History teaches that this would be naive. Microsoft is trying the infamous "embrace and extend" strategy it's so familiar, not just at a technical level; they 'extend' open source with their own licences that they control (if only they are embraced first [1, 2]).

Paul Krill is helping Microsoft again [1, 2]. He posted this article with the headline "Microsoft's openness stressed."

Expressing a now-familiar theme, a Microsoft executive at the ApacheCon conference on Friday morning touted Microsoft's efforts to be more open, highlighting moves such as offering the company's "M" modeling language under the Microsoft "Open Specification Promise."


The Open Specification Promise is no friend of Free software [1, 2, 3, 4, 5]. It's a wolf in sheep's clothing and it's misuse of the word open (or at least its connotation). It's about road tolls

Speaking of the "M" language, Microsoft is once again spoiling the reputation of other innocent people.

Microsoft is in hot water again for again taking the name of someone else's software for one of its fledgling products

It's emerged Microsoft's M programming language shares the same name as a 30-year-old open language used by the US Department of Veteran Affairs (VA) along with tens of thousands of users in medicine and business world wide. Even the former Soviet Union's iron-fisted rulers and its KGB spooks used the language.


Microsoft did the same routine to harm OpenOffice.org, potentially the nation of Fiji and even the software called "VistA". Does Microsoft just hate the US Department of Veteran Affairs? Or does it love it so much that it feels urgent need to nick its names?

"In this business, by the time you realize you're in trouble, it's too late to save yourself. Unless you're running scared all the time, you're gone."

--Bill Gates

Recent Techrights' Posts

EPO "Cocaine Communication Manager" - Part I - Getting the Word Out About What the 'Alicante Mafia' Did to Europe's Second-Largest Institution
Can't everyone in the European media agree that letting cokeheads run Europe's second-largest institution is a terrible idea?
 
IBM Fedora Keeps Promoting Slop, Red Hat Has Been Turned Into Chaff and Trash to Help IBM's Stock (With "AI" Storytelling)
Red Hat's Fedora is an old brand (20+ years). It no longer stands for what it meant to people in the Fedora Core days (I was a Fedora user back then).
What IBM Said About 2026 Layoffs and What's Happening in Practice
t'll leave IBM at the very bottom, in due course (customers will notice something profound has changed)
Gemini Links 15/02/2026: "Already Midway February" and Loadbars Remembered
Links for the day
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Saturday, February 14, 2026
IRC logs for Saturday, February 14, 2026
Microsoft's Bing Down to 0.5% in Armenia
Microsoft does not want shareholders to see this
Libel by Bots: Unexplored Legal Area?
Liability can be traced back to the operator
Maybe Obvious, But Merits Repeating: A Lot of "Demand" for Slop is Faked, Manufactured, Fabricated by Dark Patterns, Bundling, Media PR (Deception/Hype) Campaigns
Over the past few years many products and services got rebranded as "AI"
xAI and X (Twitter) Live on Borrowed Time, It'll Get a Lot Worse Fast
Being associated with a child porn site formerly known as "Twitter" is odorous to say the least
Microsoft is Lobbying Brussels via Opensource.org and OSI
The new (GAFAM) management at OSI is not serving the OSI's original mission
Will Lockett's Newsletter: Microsoft became Microslop and Windows users are "flocking" to GNU/Linux "to escape the mess"
"Users are fed up and jumping ship from Windows to Mac or Linux. In fact, it appears that Windows has lost 400 million users since 2022!"
Photographic Collections
There are going to be over 100,000 JPEG, PNG, and GIF files by the time we turn 20
Norway Curbs Social Control Media as It Harms Norway's Society
A decrease from 11% to just 1.87% is possible to reason about
Accomplishments of Our Community
Why I enjoy writing in Techrights
Microsoft Invented a Slop CEO ("AI CEO") Because Real Interest in Slop is Waning, So It's Just Faking Its Prominence
It's noise
Google Promoting Slop, Not Journalism
The truth of the matter is, Google is part of this problem and it doesn't seem to care
Another IBM Company (Spawned by IBM) is Hiding the Scale of Layoffs, Just Like Red Hat and Kyndryl
Why is the scale of the layoffs there shrouded in secrecy?
Links 14/02/2026: Financial Woes in Hong Kong and "Hong Kong Journalists Face ‘Precarious’ Future After Jimmy Lai Jailed"
Links for the day
Gemini Links 14/02/2026: Fish Shell and Meta Slash-commands
Links for the day
Links 14/02/2026: "Bias and Toxicity in" Slop, Microsoft's Vista 11 System Update Breaks Systems Again
Links for the day
Links 14/02/2026: "Suppression of Free Speech" and "Climate Change Puts Winter Games on Thin Ice"
Links for the day
Richard Stallman in the United States - Part I - Huge Audience (Offline and Online), 'Cancel Culture' Attempted and Failed
the comeback of Richard Stallman (RMS) in the United States
GitHub Cannot Survive for Much Longer
Microsoft is trying to just hide the debt
Ed Zitron: Microsoft Is A Decaying Empire That Bet The Future On Making In Excess Of $500 Billion In New Revenue Within The Next 4 To 6 Years From AI — And It Hasn’t Made A Dime In Profit Yet
Microsoft bets its future on a bunch of nothing
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Friday, February 13, 2026
IRC logs for Friday, February 13, 2026
Gemini Links 14/02/2026: "Throwback VR Headset" and OFFLFIRSOCH 2026
Links for the day
IBM's Accounting Claims Don't Add Up
IBM is an enigma. To Wall Street is claims to be doing extremely well, but insiders tell the complete opposite.
Links 13/02/2026: "Cofounders Fleeing MElon’s xAI" and IOC Opposes Solidarity With Ukraine's Fallen
Links for the day
IBM is Becoming "Garbage In, Garbage Out" (GIGO) "Just like Arvind and Krabanaugh." (CEO and CFO, Respectively)
There are some decent new comments about IBM this morning
Gemini Links 13/02/2026: Square Function with Diode Network and Calls Against Discord
Links for the day
Links 13/02/2026: SUSE Uses Microsoft Internally, MElon's Company Helps Turn Epstein Files Into Child Abuse (After the Pornography Scandals)
Links for the day
If Your Company Lost About 30% of Its 'Value' in 3 Months, Then Maybe It Was Never Worth What You Claimed
Does that make sense?
Pleroma is Dying
The last social control media that I joined was Pleroma
African Browser Choices Show a Growing Problem in the World Wide Web
World Wide Web (WWW) becoming little but a transport layer for a particular proprietary application (Google Chrome) [...] we're back to the late 1990s
Asia and Social Control Media
statCounter reckons it's down from over 10% to just 3% since it began tracking those things
If You Want Digital Freedom, Then Follow Richard Stallman, the "Linux" Brand Has Changed and OSI is Microsoft (GitHub)
If you want something stable and predictable, then stick with GNU, the GPL, and GCC
Solicitors Disciplinary Tribunal and SRA Failing to Curb SLAPPs Against People Who Expose Wrongdoing
We'll soon show messages that we transmitted to politicians
Beware the Latest IBM SPAM, IBM is Already Down "After Hours"
After a harsh day in Wall Street IBM's shares area already down again (after trading hours)
Radicalism in Our Communities is Mostly Corporate, Not Grassroots
Infiltration and systematic destruction can be shallowly painted as "inducing manners"
Anonymous Threats Against My Wife and Against Yours Truly
Promoting GNU/Linux and condemning people who attack GNU/Linux is not a crime
Decades-Long Microsofter (Darryl K. Taft) and TIOBE Conflate Microsoft GitHub (Proprietary) With FOSS in Microsoft-Sponsored 'News' Site
We do not intend to do a lengthy debunking because we covered this subject several times in the past
Life Gets Better After Social Control Media
Don't become part of these experiments
statCounter Suggests Americans Are Dumping Social Control Media
Are Americans getting fed up with social control media and quitting in droves?
Back Doors and Fake Security
They've militarised everything, even people's home computers
Cost-Cutting and Book-Cooking at IBM
It's like cutting salaries by more than 50%
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Thursday, February 12, 2026
IRC logs for Thursday, February 12, 2026
Microsoft Cuts Continue, Visitor Center in Redmond Shut Down
This goes on and on, leading up to the next giant wave of mass layoffs