Bonum Certa Men Certa

Attack ODF, Get a Job at Microsoft

Deed and reward

THERE IS A GOOD REASON for keeping track of characters that attack ODF. Several months ago, Microsoft hired a journalist who had constantly wrestled with ODF in the press. It also hired a BBC executive who had fought against GNU/Linux users in the United Kingdom. These hirings might be coincidental, but it seems unlikely. People who develop a vendetta against Free(dom) software are sometimes asked to "plant" stories for Microsoft [1, 2]. They are obviously assimilated and like-minded (they fit Microsoft's corporate culture), so may expect to be rewarded somehow. There is nothing fishy about paying someone 'compensation' in the form of an weekly paycheck, eh? So they think.



The Burton Group was one of the main forces that fought against ODF. Leading this effort was Peter O’Kelly, whose group relentlessly caused harm to real standards [1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23]. This group will attack anyone, products or business competitors that Microsoft considers as threats to its market dominance.

Well, guess who Microsoft has just hired?

IT market watcher Peter O’Kelly has joined a number of other former industry analysts who’ve taken the Red Pill and joined Microsoft over the past few years.

[...]

O’Kelly hinted in his blog post that some of his former IT analyst colleagues also are part of his new collaboration team. O’Kelly didn’t name any names or provide further details on exactly what the new team will do.


However, it's apparent that he has brought some friends along.

This was the main man responsible for poisoning the minds of journalists and producing pro-Microsoft (and anti-ODF) material, for which he received lucrative consulting contracts from Microsoft. That's how it typically works. Speaking of journalists, why are none of the English-speaking papers covering the major news from Brazil (re: ODF adoption)? It's the same with Germany at the moment.

Anyway, to conclude and summarise, the example above shows a potential recipe for disinformation being manufactured, which Microsoft's evangelism presentations further validate:

  1. Ask an analyst to conduct study proving some hypothesis, then hire the analyst to consult. It's a form of reward or sponsorship for the study, which does not count as sponsorship. It's a loophole.
  2. Ask an analyst to conduct study proving some hypothesis and a year later hire this analyst This arouses less suspicion because people are forgetful and the study has had time to be absorbed and make impact.
  3. Ask an analyst to embark on a 'study' that proves some prescribed hypothesis, then have the analyst charge large amounts of money to obtain a copy of the full report. The company and its allies can then purchase many copies of the report, thus compensating rather than sponsoring.


It's a simple exercise in money-following. The Burton Group charges a lot of money for its reports, and it's not alone. Who would be interested in buying the study (sometimes it costs thousands of dollars per copy) and spreading it among CIOs to make a case? This gives plenty of room for strategy (3), not just (1) which for a fact applies here.

Microsoft must have given Peter O’Kelly a lot of money to give those presentations in Redmond (about document standards) after he had published that 'study'. Lastly, (2) applies here too, according to the news. Options (4) and (5) would probably involve sponsoring the analysts firm or its study somehow, but why do it in such a blunt and obvious way when there are sophisticated tricks and loopholes?

Burton Group: zero credibility.

“Analysts sell out - that’s their business model… But they are very concerned that they never look like they are selling out, so that makes them very prickly to work with.”

--Microsoft, internal document [PDF]



Man alone
Turncoats abound

Comments

Recent Techrights' Posts

linuxsecurity.com Still At It! 98% Probability Chatbot Generated, According to GPTZero!
"The Internet is mostly made by AI... but that's ok, it's all being deleted anyway."
 
Congratulations to Sirius Open Source, Still Claiming to Employ People Who Left Half a Decade Ago (or More!)
What signal does that send to con men?
[Meme] Bluewashing
Cent OS? No more.
IRC Proceedings: Thursday, May 23, 2024
IRC logs for Thursday, May 23, 2024
Over at Tux Machines...
GNU/Linux news for the past day
Tenfold Increase for ChromeOS+GNU/Linux in Brunei
Brunei Darussalam is a country most people don't know about and never even heard about
Coming Soon: Another Round of 'Cancel Stallman' Chorus
The series required a great deal of patience
Links 23/05/2024: SeekOut Collapsing and Why Microsoft Probably Isn’t Going to Buy Valve
Links for the day
Gemini Links 23/05/2024: The Allure of Vinyl
Links for the day
Links 23/05/2024: Apple Responds to Streaming Music Fine, DOJ to Sue Live Nation
Links for the day
Links 23/05/2024: UK General Election and Archival
Links for the day
[Video] 3 Major Issues in Nationwide, Including (Potentially) a Major Data Breach
'electronic-bank' security has become the joke of the town
[Meme] Pointing Out Corruption Isn't a "Hate Crime"
The European Commission's reflexive (re)action to any sort of doubt or criticism
More Evidence in "iLearn AI Day" (a Buzzwords Festival) That EPO Intends to Eliminate Staff and Deviate Further Away from Fairness, Law, and Constitutions (Including Its Own!)
The EPO is a very potent danger to Europe's unity and the very concept of lawfulness. It exists to serve international monopolists and patent lawyers.
Microsoft's Windows Has Fallen Below 3% in Democratic Republic of the Congo (100+ Million Citizens)
Microsoft's sharp fall in Congo
The Real Reason Censorship is Attempted Against Us (and Against Others Too)
Microsoft's Windows market monopoly was in trouble
You Are Not The Only One
Reprinted with permission from Cyber Show (C|S)
GNU/Linux in Monaco: From 0.3% to Almost 6%
Monaco is a small country
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Wednesday, May 22, 2024
IRC logs for Wednesday, May 22, 2024
Microsoft Has Lost Cote D'ivoire (Ivory Coast), Where Android Now Exceeds 60% of the Operating Systems' 'Market Share'
According to statCounter anyway
The Rumour Said Later Today Red Hat (IBM) Might Announce Layoffs
Let's see what happens later today (or next week)
Governments That Fail Journalism
Australia is known for giving us pure garbage like Rupert Murdoch
Windows Has Fallen From 'Grace'
When you tell people that Microsoft watches their every move in Windows many of them will freak out and ask for alternatives
Serbia: GNU/Linux at Almost 4% (or Beyond if ChromeOS is Counted)
considerable growth for GNU/Linux
Links 22/05/2024: China in Other Countries' Islands, Growing Threat of Piracy
Links for the day
Gemini Links 22/05/2024: Freedom Through Limitation, Cloud Photos
Links for the day
Canonical Supports Monopoly
more of the same
A farewell to Finland, an occupied territory
Finland, Finland, Finland
Links 22/05/2024: "Copilot+" as Mass Surveillance and Microsoft Defying Consent in Scarlett Johansson's Case
Links for the day
[Meme] Escalating After Failures
4 stages of cancel culture
Red Hat Had 2+ Days to Deny Reports of Impending Layoffs. But Red Hat Chose to Keep Silent.
Red Hat DOES NOT deny layoffs on the way
Microsoft-Connected Person Was Threatening to Sue Me and to Sue My Wife (Because His Feelings Were Hurt After Had He Spent More Than a Decade Defaming Me and Violating My Family's Dignity, Privacy)
litigation was chosen and we shall defend everything we wrote
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Tuesday, May 21, 2024
IRC logs for Tuesday, May 21, 2024
Attempts to Sink the Free Software Movement (Under the Guise of Saving It)
We can see who's being drowned
Czech Republic: Windows Down From 98% to 43%, GNU/Linux Rises to Over 3%
modest gains for GNU/Linux
Links 22/05/2024: Pixar Layoffs and More Speculation About Microsoft Shutdowns/Layoffs (Ninja Theory)
Links for the day
Microsoft-Connected Sites Trying to Shift Attention Away From Microsoft's Megabreach Only Days Before Important If Not Unprecedented Grilling by the US Government?
Why does the mainstream media not entertain the possibility a lot of these talking points are directed out of Redmond?