EditorsAbout the SiteComes vs. MicrosoftUsing This Web SiteSite ArchivesCredibility IndexOOXMLOpenDocumentPatentsNovellNews DigestSite NewsRSS

10.31.08

Dell, Please Fix Your Ads… and Your Web Site

Posted in Australia, Deception, Dell, GNU/Linux, Marketing, Videos, Vista, Windows at 12:55 pm by Dr. Roy Schestowitz

Decent proposal, gentle advice

WE SHALL try to keep this short and polite. It’s supposed to be constructive criticism, not a complaint, and it’s needed because Dell is doing something which angers some GNU/Linux enthusiasts. It’s seen as a bit of a insult, which should be trivial to correct.

Some Background

It was over a year ago that Dell’s GNU/Linux ads began to appear.

While working on my personal blog site, which happens to have Google Adsense ads running on it, I was surprised to find Google ads for Linux-powered Dell desktops showing up.

Earlier this month, some more adverts were spotted by Joe.

It’s one small step for Dell and consumer Linux — and one giant leap for Canonical’s Ubuntu Linux efforts. Specifically, Dell is spending advertising dollars to promote PCs with Ubuntu Linux preinstalled. The move has significant implications for the business world as well. Here’s why.

First, some details about the advertisement. Many many U.S. newspapers on Sunday, October 12, included a multi-page Dell flier. Among the many products advertised was the Dell Inspiron Mini 9, a low-cost sub-notebook designed for email and Web browsing.

Early in the year Dell produced some viral videos and more professional commercials even made it into television, as shown here last week.

If this an Dell / Enfatico spot– we take back all the slams we had to the advertising agency prior… It’s about Linux! Whoo hoo!!

We’ve produced an Ogg version of this video, as some readers prefer it that way.

Ogg Theora

Direct link

This is good. Dell is showing GNU/Linux in the mainstream.

But Why Make a Mess on the Carpet?

Over at the blog of Ken (of Lobby4Linux fame), it’s shown that Dell’s paper advertisements for GNU/Linux-based sub-notebooks are ‘decorated’ with a prominent reminder that Dell recommends Windows. What’s that about? If you advertise Coke (as in Coca Cola), you don’t attach a label to it saying that Pepsi is the better choice. It makes no sense. Are they trying to actually sell what they advertise? Watch the image in Ken’s blog and pay attention to the cynical remarks.

Dell screwed up. No wait…they didn’t screw anything up. They fully intended to do what they did. Now tell me they are not under the thumb of Microsoft. Why was this statement necessary? Let the customer decide. So tell me Dell is a friend of Linux or that they are not complete quislings for the Redmond Empire. Oh please…I do so want to hear you tell me this. It will be an Academy Award performance. It will have to be to explain away this.

Ken warned about this type of stuff before, but he lacked convincing proof (other than history).

You can’t advertise Linux because Microsoft has threatened you with exorbitant licensing fees and other sanctions if you do. That would be my guess. In fact, If I were to guess further, I would hazard a guess that those top-secret vendor agreements Microsoft demanded you sign actually states that you cannot actively advertise or promote Linux. I could be wrong…but if I am I’m not far off.

For what it’s worth, we remain suspicious — based on actual evidence — that Dell pays Microsoft quite handsomely for sales of GNU/Linux-based computers. We don’t exactly recommend Dell, and that’s putting it gently.

With regards to the advertising strategy, when Windows suffered an Epic Fail at the Olympics, SJVN wrote.

The biggest Blue Screen of Death ever

[...]

Why? Because, according to the Morning Herald, both the Beijing Olympics committee and Lenovo, a major backer of the games, had deliberately chosen to run XP operating system on the games’ PC because they didn’t trust Vista. Turns out they shouldn’t have trusted XP either, but they should have known that. Best of all, Lenovo chairman, Yang Yuanqing, said Lenovo had chosen not to use Vista because, “If it’s not stable, it could have some problems.”

So, next time you go to an online PC sales Web site and you see that line about “We recommend Genuine Windows Vista Home Premium,” just remember: They’re lying.

it’s all part of a silly scheme that was never intended to assist customers. Shouldn’t the likes of the ASA step in?

An Illusions of Choice

A reader of ours from Australia sent a gentle alert about Dell’s Web site in his country. “The Dell website fails,” he writes.

“I went there yesterday just to check things out, did a search for “Ubuntu” to see what search results I’d get. The first system that came up was a Vostro notebook with Ubuntu, so naturally I clicked the link [but] it comes with Vista. And there is no option to choose Ubuntu.”

To summarise, says the reader: “It was rubbish, you get a Vostro notebook put in front of you like “hey we got these with Ubuntu”, then when you click the link its, “you can have Vista or umm Vista”.”

Maybe it’s an innocent mistake. Hopefully it is.

“We should whack them [Dell over GNU/Linux dealings], we should make sure they understand our value.”

Paul Flessner, Microsoft

Share this post: These icons link to social bookmarking sites where readers can share and discover new web pages.
  • Digg
  • del.icio.us
  • Reddit
  • co.mments
  • DZone
  • email
  • Google Bookmarks
  • LinkedIn
  • NewsVine
  • Print
  • Technorati
  • TwitThis
  • Facebook

If you liked this post, consider subscribing to the RSS feed or join us now at the IRC channels.

Pages that cross-reference this one

2 Comments

  1. xISO_ZWT said,

    October 31, 2008 at 5:30 pm

    Gravatar

    That observance was brought up in one of the past comments in BN a while back (I think he/she also mentioned lenovo). May be incorrect (could be the var guy) but lately been reading a lot.

    If would benefit the site to show the ubuntu logo if it’s shows the windows logo. Else, be OS logo agnostic, but it would be nice to see Tux appear on the sight

  2. Luc Bollen said,

    November 2, 2008 at 8:55 pm

    Gravatar

    “it’s shown that Dell’s paper advertisements for GNU/Linux-based sub-notebooks are ‘decorated’ with a prominent reminder that Dell recommends Windows. What’s that about?”

    I think it is simply because Dell is so much used to sell Microsoft OS’es that it is part of their boilerplate layouts. See this description of the Ubuntu Dell Inspiron Mini 9 on the French Dell site:
    http://www1.euro.dell.com/content/products/productdetails.aspx/laptop-inspiron-9?c=fr&l=fr&s=dhs&cs=frdhs1

    It says:
    “Système d’exploitation Microsoft
    Ubuntu 8.04″

What Else is New


  1. The EFF Back to Tackling Software Patents, Not Just Patent Trolls

    Electronic Frontier Foundation lawyers start targeting large companies that exploit patents for intimidation and extortion, not just patent trolling



  2. Microsoft Wants to Devour the Competition (Linux), Devour People's Data

    Refuting the "new Microsoft" propaganda and some ludicrous concept that Microsoft is now "playing nice"



  3. Benoît Battistelli Thinks 'President' is Above the Law, Decides to Ignore the Court's Ruling

    Staff of the EPO is given yet more reasons to protest tomorrow at the British Consulate, for the so-called 'President' of the EPO reminds everyone of the very raison d'être for the protest -- a vain disregard for the rule of law



  4. Links 24/2/2015: Xfce 4.12 a Week Away, GNOME 3.16 Previewed

    Links for the day



  5. Links 23/2/2015: Ubuntu Kylin 14.04.2 LTS, Cinnamon 2.6 Previews

    Links for the day



  6. IRC Proceedings: February 8th - February 21st, 2015





  7. The EPO's Sham 'Internal Investigation' of EPO Vice-President Željko Topić's Affairs

    The EPO never investigated the Željko Topić affair, it only pretends to have investigated (one small aspect, i.e. cherry-picking) using a Benoît Battistelli-controlled group



  8. Links 21/2/2015: GNOME 3.15.90, Google Wins Android Lawsuit

    Links for the day



  9. Microsoft AstroTurfing War on GNU/Linux is Still Going On, But Hidden Better, Uses API as Instrument of Lock-in

    The corruptible press continues to describe blatant attacks (Embrace, Extend, Extinguish) against GNU/Linux and Free software as Microsoft 'embracing' Open Source



  10. Lenovo's Superfish Scandal is Spyware on Top of Spyware (Microsoft Windows), the Problem is Inherently Proprietary Software

    Shifting focus to the root problem, which is neither Lenovo nor its laptops but the non-free programs installed on hardware



  11. Benoît Battistelli Once Again Threatens EPO Staff That 'Dares' to Protest, Battistelli Exploits Terror Attacks to Pretend to Respect Free Speech

    The European Patent Office (EPO) President, Benoît Battistelli, reportedly started threatening -- as before -- staff that decides to exercise the right to assemble and protest against abuses, including the abuses of President Battistelli himself



  12. Links 20/2/2015: Android Studio v1.1, GDB 7.9

    Links for the day



  13. Links 20/2/2015: Bloomberg Joins Linux Foundation, ClearOS Community 6.6.0

    Links for the day



  14. The Chartered Institute of Patent Attorneys Slams the European Patent Office for Structural Failings

    An important letter which we overlooked while writing yesterday's 4 articles about the European Patent Office (EPO); yet another key stakeholder complains



  15. Links 19/2/2015: Hewlett-Packard on Cumulus Linux, Previews of GNOME 3.16 Beta

    Links for the day



  16. Techrights Under Attack Again, Shortly After Important EPO Articles

    Techrights highlights a pattern that is months old; Site faces availability issues shortly after reports about the European Patent Office and its abuses



  17. EPO Staff Protests Against Benoît Battistelli’s Lowering of Patents Quality (Scope Expansion and Software Patents for Profit)

    A protest in Munich in less than 6 days will target Mr. Sean Dennehey, who has helped Battistelli cover up his abuses and crush legitimate critics, whom he deemed illegal opposition as if the EPO is an authoritarian regime as opposed to a public service which taxpayers are reluctantly (but forcibly) funding



  18. Breaking: European Patent Office Sued by Its Own Staff in The Hague, Must Unblock Staff's Voices

    The crooked management of the European Patent Office (EPO) gets in legal trouble after repeated attempts to cover up abuses and suppress criticism



  19. Željko Topić's History in SIPO Leaves a Legacy of Alleged DZIV Vehicles (Bribes), Authorship Abuses, and Intimidation Against Reporters

    Another deep look at Željko Topić's background in Croatia, preceding his very notorious appointment to the EPO where he now serves as Benoît Battistelli's most controversial attack dog



  20. The Old Obsession With Patent Trolls Continues to Distract From Debate About Software Patenting

    A roundup of recent coverage about monopolies on algorithms in the United States



  21. Links 19/2/2015: 64-bit ARM Linux, Chinese New Year

    Links for the day



  22. Links 18/2/2015: Linux Report, FlightGear 3.4

    Links for the day



  23. EPO Scandals: The Story So Far

    An overview of articles about mischief, misconduct and breach of laws at the EPO



  24. Links 17/2/2015: TripleO, Pivotal

    Links for the day



  25. Links 17/2/2015: SystemD 219, Frugalware 2.0 (Rigel) Released

    Links for the day



  26. Željko Peratović Slammed for Whitewashing Željko Topić After Publishing Important Piece on Behalf of Key Sources

    Response from Ivan Kabalin to Zeljko Peratovic's so-called "apology" which is both mysterious and seemingly inadequate as it does nothing to actually explain what was wrong (if anything)



  27. Benoît Battistelli Has Made Oversight of European Patent Office Absolutely Impossible





  28. Microsoft Already Killed Nokia, Don't Let It Kill Android Players Too

    Microsoft's strategy against Android mirrors the company's evil strategy that derailed MeeGo and Nokia



  29. Intel Continues to Attack Software Freedom Through UEFI

    The Trojan horse that Microsoft uses to cement its monopoly on desktops and laptops (making it hard or impossible to install and run GNU/Linux) is also being misused to block Coreboot



  30. Links 16/2/2015: Netrunner 15, Bridge Linux

    Links for the day


CoPilotCo

RSS 64x64RSS Feed: subscribe to the RSS feed for regular updates

Home iconSite Wiki: You can improve this site by helping the extension of the site's content

Home iconSite Home: Background about the site and some key features in the front page

Chat iconIRC Channel: Come and chat with us in real time

CoPilotCo

Recent Posts