EditorsAbout the SiteComes vs. MicrosoftUsing This Web SiteSite ArchivesCredibility IndexOOXMLOpenDocumentPatentsNovellNews DigestSite NewsRSS

10.31.08

Dell, Please Fix Your Ads… and Your Web Site

Posted in Australia, Deception, Dell, GNU/Linux, Marketing, Videos, Vista, Windows at 12:55 pm by Dr. Roy Schestowitz

Decent proposal, gentle advice

WE SHALL try to keep this short and polite. It’s supposed to be constructive criticism, not a complaint, and it’s needed because Dell is doing something which angers some GNU/Linux enthusiasts. It’s seen as a bit of a insult, which should be trivial to correct.

Some Background

It was over a year ago that Dell’s GNU/Linux ads began to appear.

While working on my personal blog site, which happens to have Google Adsense ads running on it, I was surprised to find Google ads for Linux-powered Dell desktops showing up.

Earlier this month, some more adverts were spotted by Joe.

It’s one small step for Dell and consumer Linux — and one giant leap for Canonical’s Ubuntu Linux efforts. Specifically, Dell is spending advertising dollars to promote PCs with Ubuntu Linux preinstalled. The move has significant implications for the business world as well. Here’s why.

First, some details about the advertisement. Many many U.S. newspapers on Sunday, October 12, included a multi-page Dell flier. Among the many products advertised was the Dell Inspiron Mini 9, a low-cost sub-notebook designed for email and Web browsing.

Early in the year Dell produced some viral videos and more professional commercials even made it into television, as shown here last week.

If this an Dell / Enfatico spot– we take back all the slams we had to the advertising agency prior… It’s about Linux! Whoo hoo!!

We’ve produced an Ogg version of this video, as some readers prefer it that way.

Ogg Theora

Direct link

This is good. Dell is showing GNU/Linux in the mainstream.

But Why Make a Mess on the Carpet?

Over at the blog of Ken (of Lobby4Linux fame), it’s shown that Dell’s paper advertisements for GNU/Linux-based sub-notebooks are ‘decorated’ with a prominent reminder that Dell recommends Windows. What’s that about? If you advertise Coke (as in Coca Cola), you don’t attach a label to it saying that Pepsi is the better choice. It makes no sense. Are they trying to actually sell what they advertise? Watch the image in Ken’s blog and pay attention to the cynical remarks.

Dell screwed up. No wait…they didn’t screw anything up. They fully intended to do what they did. Now tell me they are not under the thumb of Microsoft. Why was this statement necessary? Let the customer decide. So tell me Dell is a friend of Linux or that they are not complete quislings for the Redmond Empire. Oh please…I do so want to hear you tell me this. It will be an Academy Award performance. It will have to be to explain away this.

Ken warned about this type of stuff before, but he lacked convincing proof (other than history).

You can’t advertise Linux because Microsoft has threatened you with exorbitant licensing fees and other sanctions if you do. That would be my guess. In fact, If I were to guess further, I would hazard a guess that those top-secret vendor agreements Microsoft demanded you sign actually states that you cannot actively advertise or promote Linux. I could be wrong…but if I am I’m not far off.

For what it’s worth, we remain suspicious — based on actual evidence — that Dell pays Microsoft quite handsomely for sales of GNU/Linux-based computers. We don’t exactly recommend Dell, and that’s putting it gently.

With regards to the advertising strategy, when Windows suffered an Epic Fail at the Olympics, SJVN wrote.

The biggest Blue Screen of Death ever

[...]

Why? Because, according to the Morning Herald, both the Beijing Olympics committee and Lenovo, a major backer of the games, had deliberately chosen to run XP operating system on the games’ PC because they didn’t trust Vista. Turns out they shouldn’t have trusted XP either, but they should have known that. Best of all, Lenovo chairman, Yang Yuanqing, said Lenovo had chosen not to use Vista because, “If it’s not stable, it could have some problems.”

So, next time you go to an online PC sales Web site and you see that line about “We recommend Genuine Windows Vista Home Premium,” just remember: They’re lying.

it’s all part of a silly scheme that was never intended to assist customers. Shouldn’t the likes of the ASA step in?

An Illusions of Choice

A reader of ours from Australia sent a gentle alert about Dell’s Web site in his country. “The Dell website fails,” he writes.

“I went there yesterday just to check things out, did a search for “Ubuntu” to see what search results I’d get. The first system that came up was a Vostro notebook with Ubuntu, so naturally I clicked the link [but] it comes with Vista. And there is no option to choose Ubuntu.”

To summarise, says the reader: “It was rubbish, you get a Vostro notebook put in front of you like “hey we got these with Ubuntu”, then when you click the link its, “you can have Vista or umm Vista”.”

Maybe it’s an innocent mistake. Hopefully it is.

“We should whack them [Dell over GNU/Linux dealings], we should make sure they understand our value.”

Paul Flessner, Microsoft

Share this post: These icons link to social bookmarking sites where readers can share and discover new web pages.
  • Digg
  • del.icio.us
  • Reddit
  • co.mments
  • DZone
  • email
  • Google Bookmarks
  • LinkedIn
  • NewsVine
  • Print
  • Technorati
  • TwitThis
  • Facebook

If you liked this post, consider subscribing to the RSS feed or join us now at the IRC channels.

Pages that cross-reference this one

2 Comments

  1. xISO_ZWT said,

    October 31, 2008 at 5:30 pm

    Gravatar

    That observance was brought up in one of the past comments in BN a while back (I think he/she also mentioned lenovo). May be incorrect (could be the var guy) but lately been reading a lot.

    If would benefit the site to show the ubuntu logo if it’s shows the windows logo. Else, be OS logo agnostic, but it would be nice to see Tux appear on the sight

  2. Luc Bollen said,

    November 2, 2008 at 8:55 pm

    Gravatar

    “it’s shown that Dell’s paper advertisements for GNU/Linux-based sub-notebooks are ‘decorated’ with a prominent reminder that Dell recommends Windows. What’s that about?”

    I think it is simply because Dell is so much used to sell Microsoft OS’es that it is part of their boilerplate layouts. See this description of the Ubuntu Dell Inspiron Mini 9 on the French Dell site:
    http://www1.euro.dell.com/content/products/productdetails.aspx/laptop-inspiron-9?c=fr&l=fr&s=dhs&cs=frdhs1

    It says:
    “Système d’exploitation Microsoft
    Ubuntu 8.04″

What Else is New


  1. Message to the Corporate Media: Bill Gates is Not an Ebola Expert

    Brainwash in the corporate media, including media that the Gates Foundation bribes in exchange for sheer bias, paints the super-rich as the solution rather than the problem



  2. US Government Finally Probes Microsoft Over Financial Fraud, Microsoft Then Bullies the Government With a Lawsuit

    Microsoft is finally being investigated -- perhaps properly too -- for its well-known tax abuses that have so far proved that Microsoft is "too big to jail"; Microsoft is suing the investigator, exerting its abusive power to discourage further investigation



  3. Gagging Critics: Micro Focus-Run SUSE Bribes Journalists in Exchange for Positive Coverage

    Amid the takeover by Micro Focus, SUSE pays journahayess (especially critics) who in turn become some kind of advertisements feed of Novell



  4. Links 25/11/2014: Tizen News, Jolla Tablet Past Million

    Links for the day



  5. Links 24/11/2014: Linux 3.18-rc6, Qualcomm Eyes GNU/Linux Servers

    Links for the day



  6. Boycotting Micro Focus International

    Microsoft's "Partner of the Year" is taking over the patron of SUSE and all of Novell's remains, except the patents (Microsoft has already grabbed those)



  7. Vesna Stilin's Remarks on Željko Topić: Part XI

    Vesna Stilin speaks about her confrontation with EPO Vice-President Željko Topić, who has criminal lawsuits against him in Croatia



  8. Links 22/11/2014: Linux Mint 17.1, Ubuntu MATE

    Links for the day



  9. Links 21/11/2014: Problems at Debian, Jolla Tablet

    Links for the day



  10. Links 18/11/2014: Linux 3.18 RC 5, New DigiKam

    Links for the day



  11. Special Report: Many Criminal Charges Against EPO Vice-President Željko Topić

    The abuses of Željko Topić, who has gained notoriety in his home country, are rapidly becoming public knowledge across all of Europe



  12. Links 16/11/2014: Xfdesktop 4.10.3, GNU Hello 2.10

    Links for the day



  13. Microsoft is Going Into the Anti-Whistleblowing Business, Dodges Criticism Over 19-Year Bug Door in Windows

    With Aorato acquisition Microsoft helps protect the criminals (from whistleblowers) and with lies about .NET Microsoft distracts from a bug that has facilitated remote access into Windows (by those in the know) for nearly two decades



  14. Reaffirming Microsoft's Long-Known Hostility Towards Net Neutrality, Microsoft Crashed Juniper

    Steve Ballmer is ranting against net neutrality and Juniper's business is in trouble after a lot of executives from Microsoft took over most top positions there



  15. Another Massive Step Towards Elimination of Software Patents as Even CAFC Rules Against Them

    After SCOTUS gets involved in the Ultramercial case, the CAFC finally decides to actually serve justice rather than dogma



  16. The GOP's Patent Reform Plan Not Effective Enough to Stop Massive Patent Trolls Like Microsoft/Nokia

    The corporations-serving GOP says that it wants a patent reform, but another reminder is needed of the futility of the suggested changes



  17. How the EPO's Executive Branch (Battistelli and Topić) Banned Scrutiny and Created Authoritarian Model of Control: Part X

    A look at highly dubious moves by EPO President Battistelli and his right-hand man Topić, whose abuses are becoming hard to oversee or even report



  18. Links 15/11/2014: Linux Mint 17.1 Release Candidate, Popcorn Time 0.3.5

    Links for the day



  19. IRC Proceedings: October 26th, 2014 – November 8th, 2014

    Many IRC logs



  20. The Terrible Joke Which is Microsoft 'Loving' Linux: Nightmares With UEFI 'Secure' Boot (i.e. Windows Monopoly Imposed) Continue to Affect GNU/Linux Users

    A reminder of Microsoft's sheer hostility towards GNU/Linux and long-reaching sabotage of GNU/Linux installations



  21. Patent Lawyers Worry About Section 101 in 'Alice' (and Other Patent News)

    A quick roundup of news of interest regarding software patents



  22. Will Write for FUD (Against FOSS)

    Black Duck rears its ugly head again, serving to show that it is in the business of changing perceptions and not in the information or analysis business



  23. Debunking Several Days of Never-Ending Lies About Microsoft and .NET

    .NET is not "Open Source", it cannot be forked (there remains patent threat), Visual Studio is still completely proprietary and it is expected to come to other platforms only because Windows has lost its dominance and Microsoft wants to perpetually control APIs (with software patents) and hence reign over developers



  24. Links 14/11/2014: LibreOffice 4.3.4, Ads Now in Firefox

    Links for the day



  25. Links 14/11/2014: GNOME 3.14.2, PulseAudio 6.0

    Links for the day



  26. Microsoft Windows is Still Designed as a Paradise of Back Doors, Intrusion, Wiretaps, and Interception

    At many levels -- from communication to storage and encryption -- Windows is designed for the very opposite of security



  27. Forget the FUD About Bash and OpenSSL, Microsoft Windows Blamed for Massive Credit Cards Heist

    Home Depot learns its lesson from a Microsoft Windows disaster, but it stays with proprietary software rather than move to software that is actively audited by many people and is inherently better maintained (Free/libre software)



  28. Windows 'Update' and NSA Back Doors, Including a 19-Year Bug Door in Microsoft Windows

    The back doors-enabled Microsoft Windows is being revealed and portrayed as the Swiss cheese that it really is after massive holes are discovered (mostly to be buried by a .NET propaganda blitz)



  29. Revealed: Microsoft is Trying to Corrupt the UK in Order to Eliminate Its OpenDocument Format-Oriented Standards Policy

    Microsoft interference with Britain's preference for ODF is now confirmed, thanks to a valuable news report from Computer Weekly; OOXML lock-in is being unleashed by Microsoft on Android users



  30. Links 13/11/2014: Ubuntu MATE 14.04.1 LTS, New KDE Plasma

    Links for the day


CoPilotCo

RSS 64x64RSS Feed: subscribe to the RSS feed for regular updates

Home iconSite Wiki: You can improve this site by helping the extension of the site's content

Home iconSite Home: Background about the site and some key features in the front page

Chat iconIRC Channel: Come and chat with us in real time

CoPilotCo

Recent Posts