EditorsAbout the SiteComes vs. MicrosoftUsing This Web SiteSite ArchivesCredibility IndexOOXMLOpenDocumentPatentsNovellNews DigestSite NewsRSS

06.08.09

Perception Management at Microsoft, Using Web Agents

Posted in Microsoft, Site News at 2:11 am by Dr. Roy Schestowitz

SWAT
Microsoft’s strategy is also used by the Department
of Defense for political purposes

Summary: Another exploration of how a brand’s value is defended while its opponent’s gets tarnished

A WORD ought to be said about attempts to disrupt this Web site either by derailing the subject of discussion, attacking the server, or insulting people who are involved — both editors and contributors. One such contributor, “The Mad Matter”, wrote about this last night:

You know there are some things that really piss me off. Some goof ball using the name “Yggdrasil” posted a comment to my article Trolls and Linux and the rotten little son of a bitch had the gall to call me sensitive!

Actually I find it quite funny. I write about trolls, and lo and behold, Yggie, a fairly well known troll shows up, and proceeds to write a pro-Microsoft screed which accuses me of being dishonest. Think of the odds. I write something critical of Microsoft, on a blog that almost no one knows exists besides a few friends. It gets one mention on a relatively popular site, and I get a pro-Microsoft troll popping up the next day. A fairly well known troll. What does this tell you?

We’ve had a lot of trolls not only in the comments but also in IRC — trolls whose nature was rather vile, not just rude. They try to spoil it for everyone. They’ve tried the same thing with Groklaw too, especially recently (earlier this year, based what PJ told me).

“The Mad Matter” responded to an issue we’ve seen here for years. Mere comments get discouraged when anonymous trolls start attacking commenters personally for merely daring to comment. From the same thread which led to some of the flames (a comment from Linux Today) we also have this new bit [via Slated]

June 5, 2009 1:11 AM
Ex-Microsoft marketing manager said:

Of course Microsoft has a perception management team and specifically targets Web 2.0 sites like Digg and Reddit. Some of this is outsourced as well. It is felt inside MS that the reason why Vista failed was that on Web 2.0 sites it became fashionable to bad mouth the OS, this turned in to group think and thus the OS failed. Seriously, that is the belief and there is at least some merit to it. Lets be real, Vista is just not as bad as it is painted.

Now contrast that to Windows 7; Microsoft have spent a lot of money manipulating user generated content sites to hype the OS. Let me tell you, it is not so much different from Vista but the perception is that is it much better. Again, lets be real, Windows 7 is just Vista with some UI tweaks and *much* better marketing.

Watch for the talking points used, this is starting now but will be pushed harder after Win7 is released, I would expect “Windows 7 is the death blow to Linux on the desktop” will be a favourite.

I think it is poor form for MS to manipulate sites like Digg, there will be a backlash when the users figure it out.

As Slated points out, “This anonymous comment may be purely anecdotal, but it is nonetheless highly convincing. He certainly seems to know what he’s talking about.”

Waggener Edstrom, which is Microsoft's PR department, explains quite openly this practice of "perception management", so this should surprise nobody. Slated borrows an explanation of this term from Wikipedia.

Perception management is a term originated by the U. S. military. The U. S. Department of Defense (DOD) gives this definition:

    Actions to convey and/or deny selected information and indicators to foreign audiences to influence their emotions, motives, and objective reasoning as well as to intelligence systems and leaders at all levels to influence official estimates, ultimately resulting in foreign behaviors and official actions favorable to the originator’s objectives. In various ways, perception management combines truth projection, operations security, cover and deception, and psychological operations.[1]

The phrase “perception management” has often functioned as a “euphemism” for “an aspect of information warfare.”

Adds Slated: “Well now we know how to formally address the shills in comp.os.linux.advocacy … they’re “Perception Management contractors”.

“Is this comparable to Dubya’s “Regime Change” hit-squads, I wonder?”

Also he says, “First there was the “Technology Evangelist” (TE):”

For eight years (1992-2000), I was the driving force behind Microsoft’s effort to make its Technology Evangelism (TE) efforts more efficient, effective, and ruthless, by studying both the practice and the theory of TE. After leaving Microsoft in 2000, I spurned the inquiries of numerous Microsoft competitors to testify on their behalf. As recently as year, I fell on my sword on Microsoft’s behalf.

[...]

My belief that I was one of the Good Guys was similarly flawed. This is now inescapable. I was wrong. Many of the TE practices that I developed, taught, and espoused were wrong. Anyone who continues to practice them is wrong. As a first step towards making amends for my past wrongdoing, I must make this clear, and widely known.

We have already written a lot more about it [1, 2]. Carla from LinuxToday added yesterday (in light of a lot of trolling in the Web site she manages):

Some of the grumpiness comes from the endless torrents of anti-Linux FUD, propaganda, misinformation, astroturfing, and just plain whining that keep pounding on the same theme: that Windows is easy, Linux is hard, and expecting computer users to spend more than eight or fifteen seconds in study is a sin. It has never been true that learning to use a personal computer is easy; that is a plain lie. Conversely, it’s not that hard.

Microsoft AstroTurfing is a reality, not mere speculation. Microsoft admits it, but it contracts those who are responsible through outside entities. Microsoft is not alone by the way, but it is very unique in its field.

Related:

Share this post: These icons link to social bookmarking sites where readers can share and discover new web pages.
  • Digg
  • del.icio.us
  • Reddit
  • co.mments
  • DZone
  • email
  • Google Bookmarks
  • LinkedIn
  • NewsVine
  • Print
  • Technorati
  • TwitThis
  • Facebook

If you liked this post, consider subscribing to the RSS feed or join us now at the IRC channels.

Pages that cross-reference this one

3 Comments

  1. Arun SAG said,

    June 8, 2009 at 5:46 am

    Gravatar

    “Mere comments get discouraged when anonymous trolls start attacking commenters personally for merely daring to comment.”

    The best example is linuhatersblog ,there every damn thing is anonymous, all are anonymous cowards :P

    aeshna23 Reply:

    You are complaining about commenters being attacked on Linuxhater’s blog of hateful nonsense! Why would any person with an IQ above a doorknob expect not to be attacked when they comment on such a blog? If I read and posted on Linuxhater’s trash, I would fully expect vicious attack and be disappointed if I didn’t merit some bile.

    Roy Schestowitz Reply:

    Well, some people like it nonetheless.

What Else is New


  1. Inverting Narratives: IAM 'Magazine' Paints Massive Patent Bully Microsoft (Preying on the Weak) as a Defender of the Powerless

    Selective coverage and deliberate misinterpretation of Microsoft's tactics (patent settlement under threat, disguised as "pre-installation of some of the US company’s software products") as seen in IAM almost every week these days



  2. The Sickness of the EPO – Part I: Motivation for New Series of Articles

    An introduction or prelude to a long series of upcoming posts, whose purpose is to show governance by coercion, pressure, retribution and tribalism rather than professional relationship between human beings at the European Patent Office (EPO)



  3. Insensitivity at the EPO’s Management – Part VII: EPO Hypocrisy on Cancer and Lack of Feedback to and From ECPC

    The European Cancer Patient Coalition (ECPC), which calls itself "the largest European cancer patients' umbrella organisation," fails to fulfill its duties, says a source of ours, and the EPO makes things even worse



  4. Links 21/2/2017: KDE Plasma 5.9.2 in Chakra GNU/Linux, pfSense 2.3.3

    Links for the day



  5. EPO Caricature: Battistelli's Wall

    Battistelli's solution to everything at the EPO is exclusion and barriers



  6. The 'New' Microsoft is Still Acting Like a Dangerous Cult in an Effort to Hijack and/or Undermine All Free/Open Source Software

    In an effort to combat any large deployment of non-Microsoft software, the company goes personal and attempts to overthrow even management that is not receptive to Microsoft's agenda



  7. PTAB Petitioned to Help Against Patent Troll InfoGation Corp., Which Goes After Linux/Android OEMs in China

    A new example of software patents against Free software, or trolls against companies that are distributing freedom-respecting software from a country where these patents are not even potent (they don't exist there)



  8. Links 20/2/2017: Linux 4.10, LineageOS Milestone

    Links for the day



  9. No, Doing Mathematical Operations on a Processor Does Not Make Algorithms Patent-Eligible

    Old and familiar tricks -- a method for tricking examiners into the idea that algorithms are actual machines -- are being peddled by Watchtroll again



  10. Paid-for UPC Proponent, IAM 'Magazine', Debunked on UPC Again

    The impact of the corrupted (by EPO money) media goes further than one might expect and even 'borrows' out-of-date news in order to promote the UPC



  11. Lack of Justice in and Around the EPO Drawing Scrutiny

    The status of the EPO as an entity above the law (in Germany, the Netherlands, Switzerland and so on) is becoming the subject of press reports and staff is leaving in large numbers



  12. Links 19/2/2017: GParted 0.28.1, LibreOffice Donations Record

    Links for the day



  13. The EPO is Becoming an Embarrassment to Europe and a Growing Threat to the European Union

    The increasingly pathetic moves by Battistelli and the ever-declining image/status of the EPO (only 0% of polled stakeholders approve Battistelli's management) is causing damage to the reputation of the European Union, even if the EPO is not a European Union organ but an international one



  14. Patent Misconceptions Promoted by the Patent Meta-Industry

    Cherry-picking one's way into the perception of patent eligibility for software and the misguided belief that without patents there will be no innovation



  15. As the United States Shuts Its Door on Low-Quality Patents the Patent Trolls Move to Asia

    Disintegration of Intellectual Ventures (further shrinkage after losing software patents at CAFC), China's massive patent bubble, and Singapore's implicit invitation/facilitation of patent trolls (bubble economy)



  16. Links 17/2/2017: Wine 2.2, New Ubuntu LTS

    Links for the day



  17. Bad Advice From Mintz Levin and Bejin Bieneman PLC Would Have People Believe That Software Patents Are Still Worth Pursuing

    The latest examples of misleading articles which, in spite of the avalanche of software patents in the United States, continue to promote these



  18. Patents Are Not Property, They Are a Monopoly, and They Are Not Owned But Temporarily Granted

    Patent maximalism and distortion of concepts associated with patents tackled again, for terminology is being hijacked by those who turned patents into their "milking cows"



  19. SoftBank Group, New Owner of ARM, Could Potentially Become (in Part) a Patent Troll or an Aggressor Like Qualcomm

    SoftBank grabbed headlines (in the West at least) when it bought ARM, but will it soon grab headlines for going after practicing companies using a bunch of patents that it got from Inventergy, ARM, and beyond?



  20. Technicolor, Having Turned Into a Patent Troll, Attacks Android/Tizen/Linux With Patents in Europe

    Technicolor, which a lot of the media portrayed as a patent troll in previous years (especially after it had sued Apple, HTC and Samsung), is now taking action against Samsung in Europe (Paris, Dusseldorf and Mannheim)



  21. Michelle Lee is Still “in Charge” of the US Patent System

    Contrary to a malicious whispering campaign against Lee (a coup attempt, courtesy of patent maximalists who make a living from mass litigation), she is still in charge of the USPTO



  22. Our Assessment: EPO Wants a Lot of Low-Quality Patents and Low-Paid Staff With UPC (Prosecution Galore)

    The European Patent Office seems to be less interested in examination and more interested in facilitating overzealous prosecution all across Europe and beyond; The Administrative Council has shown no signs that it is interested in profound changes, except those proposed by Battistelli in the face of growing resistance from staff and from ordinary stakeholders



  23. Links 16/2/2017: HITMAN for GNU/Linux, Go 1.8

    Links for the day



  24. Yet More Complaints About the European Patent Office in the Bavarian Regional Government

    Some German politicians do care about the welfare of EPO staff, a lot more so than the EPO's management that is actively crushing this staff



  25. EPO Staff Representatives to Escalate Complaint About Severe Injustices to the EPO's Secretive Board 28

    In a new letter to President Benoît Battistelli it is made abundantly apparent -- however politely -- that Battistelli's gross abuses could further complicate things for Battistelli, who is already embroiled in a fight with his predecessor, Roland Grossenbacher



  26. New Survey Reveals That High Patent Quality, or Elimination of Bad Patents, is Desirable to Patent Holders

    A new survey from Bloomberg BNA and AIPLA reveals that the Patent Trial and Appeal Board (PTAB), which still grows in prominence, is supported by people who have themselves gotten patents (not those who are in the bureaucracy of patents and self-serving politics)



  27. Open Patent Office is Not the Solution; Ending Software Patents is the Solution

    Our remarks about the goals and methods of the newly-established Open Patent Office and what is instead needed in order to combat the menace that threatens software development



  28. New Scholarly Paper Says “UK’s Withdrawal From the EU Could Mean That the Entire (Unitary Patent) System Will Not Go Into Effect”

    A paper from academics -- not from the patent microcosm (for a change) -- provides a more sobering interpretation, suggesting quite rightly that the UPC can't happen in the UK (or in Europe), or simply not endure if some front groups such as CIPA somehow managed to bamboozle politicians into it (ratification in haste, before the facts are known)



  29. Patent Trolls Update: Rodney Gilstrap Maintains His Support for Trolls, MPEG-LA Goes Hunting in China, and Blackberry Hits Nokia

    A roundup of the latest news about patent trolls and what they are up to in the United States, Europe, and Asia



  30. Guest Post: EPO, an Idyllic Place to Work

    The true face of the EPO as explained by an insider, recalling the history that led to the negative image and toxic work atmosphere


CoPilotCo

RSS 64x64RSS Feed: subscribe to the RSS feed for regular updates

Home iconSite Wiki: You can improve this site by helping the extension of the site's content

Home iconSite Home: Background about the site and some key features in the front page

Chat iconIRC Channel: Come and chat with us in real time

CoPilotCo

Recent Posts