EditorsAbout the SiteComes vs. MicrosoftUsing This Web SiteSite ArchivesCredibility IndexOOXMLOpenDocumentPatentsNovellNews DigestSite NewsRSS

06.08.09

Perception Management at Microsoft, Using Web Agents

Posted in Microsoft, Site News at 2:11 am by Dr. Roy Schestowitz

SWAT
Microsoft’s strategy is also used by the Department
of Defense for political purposes

Summary: Another exploration of how a brand’s value is defended while its opponent’s gets tarnished

A WORD ought to be said about attempts to disrupt this Web site either by derailing the subject of discussion, attacking the server, or insulting people who are involved — both editors and contributors. One such contributor, “The Mad Matter”, wrote about this last night:

You know there are some things that really piss me off. Some goof ball using the name “Yggdrasil” posted a comment to my article Trolls and Linux and the rotten little son of a bitch had the gall to call me sensitive!

Actually I find it quite funny. I write about trolls, and lo and behold, Yggie, a fairly well known troll shows up, and proceeds to write a pro-Microsoft screed which accuses me of being dishonest. Think of the odds. I write something critical of Microsoft, on a blog that almost no one knows exists besides a few friends. It gets one mention on a relatively popular site, and I get a pro-Microsoft troll popping up the next day. A fairly well known troll. What does this tell you?

We’ve had a lot of trolls not only in the comments but also in IRC — trolls whose nature was rather vile, not just rude. They try to spoil it for everyone. They’ve tried the same thing with Groklaw too, especially recently (earlier this year, based what PJ told me).

“The Mad Matter” responded to an issue we’ve seen here for years. Mere comments get discouraged when anonymous trolls start attacking commenters personally for merely daring to comment. From the same thread which led to some of the flames (a comment from Linux Today) we also have this new bit [via Slated]

June 5, 2009 1:11 AM
Ex-Microsoft marketing manager said:

Of course Microsoft has a perception management team and specifically targets Web 2.0 sites like Digg and Reddit. Some of this is outsourced as well. It is felt inside MS that the reason why Vista failed was that on Web 2.0 sites it became fashionable to bad mouth the OS, this turned in to group think and thus the OS failed. Seriously, that is the belief and there is at least some merit to it. Lets be real, Vista is just not as bad as it is painted.

Now contrast that to Windows 7; Microsoft have spent a lot of money manipulating user generated content sites to hype the OS. Let me tell you, it is not so much different from Vista but the perception is that is it much better. Again, lets be real, Windows 7 is just Vista with some UI tweaks and *much* better marketing.

Watch for the talking points used, this is starting now but will be pushed harder after Win7 is released, I would expect “Windows 7 is the death blow to Linux on the desktop” will be a favourite.

I think it is poor form for MS to manipulate sites like Digg, there will be a backlash when the users figure it out.

As Slated points out, “This anonymous comment may be purely anecdotal, but it is nonetheless highly convincing. He certainly seems to know what he’s talking about.”

Waggener Edstrom, which is Microsoft's PR department, explains quite openly this practice of "perception management", so this should surprise nobody. Slated borrows an explanation of this term from Wikipedia.

Perception management is a term originated by the U. S. military. The U. S. Department of Defense (DOD) gives this definition:

    Actions to convey and/or deny selected information and indicators to foreign audiences to influence their emotions, motives, and objective reasoning as well as to intelligence systems and leaders at all levels to influence official estimates, ultimately resulting in foreign behaviors and official actions favorable to the originator’s objectives. In various ways, perception management combines truth projection, operations security, cover and deception, and psychological operations.[1]

The phrase “perception management” has often functioned as a “euphemism” for “an aspect of information warfare.”

Adds Slated: “Well now we know how to formally address the shills in comp.os.linux.advocacy … they’re “Perception Management contractors”.

“Is this comparable to Dubya’s “Regime Change” hit-squads, I wonder?”

Also he says, “First there was the “Technology Evangelist” (TE):”

For eight years (1992-2000), I was the driving force behind Microsoft’s effort to make its Technology Evangelism (TE) efforts more efficient, effective, and ruthless, by studying both the practice and the theory of TE. After leaving Microsoft in 2000, I spurned the inquiries of numerous Microsoft competitors to testify on their behalf. As recently as year, I fell on my sword on Microsoft’s behalf.

[...]

My belief that I was one of the Good Guys was similarly flawed. This is now inescapable. I was wrong. Many of the TE practices that I developed, taught, and espoused were wrong. Anyone who continues to practice them is wrong. As a first step towards making amends for my past wrongdoing, I must make this clear, and widely known.

We have already written a lot more about it [1, 2]. Carla from LinuxToday added yesterday (in light of a lot of trolling in the Web site she manages):

Some of the grumpiness comes from the endless torrents of anti-Linux FUD, propaganda, misinformation, astroturfing, and just plain whining that keep pounding on the same theme: that Windows is easy, Linux is hard, and expecting computer users to spend more than eight or fifteen seconds in study is a sin. It has never been true that learning to use a personal computer is easy; that is a plain lie. Conversely, it’s not that hard.

Microsoft AstroTurfing is a reality, not mere speculation. Microsoft admits it, but it contracts those who are responsible through outside entities. Microsoft is not alone by the way, but it is very unique in its field.

Related:

Share this post: These icons link to social bookmarking sites where readers can share and discover new web pages.
  • Digg
  • del.icio.us
  • Reddit
  • co.mments
  • DZone
  • email
  • Google Bookmarks
  • LinkedIn
  • NewsVine
  • Print
  • Technorati
  • TwitThis
  • Facebook

If you liked this post, consider subscribing to the RSS feed or join us now at the IRC channels.

Pages that cross-reference this one

3 Comments

  1. Arun SAG said,

    June 8, 2009 at 5:46 am

    Gravatar

    “Mere comments get discouraged when anonymous trolls start attacking commenters personally for merely daring to comment.”

    The best example is linuhatersblog ,there every damn thing is anonymous, all are anonymous cowards :P

    aeshna23 Reply:

    You are complaining about commenters being attacked on Linuxhater’s blog of hateful nonsense! Why would any person with an IQ above a doorknob expect not to be attacked when they comment on such a blog? If I read and posted on Linuxhater’s trash, I would fully expect vicious attack and be disappointed if I didn’t merit some bile.

    Roy Schestowitz Reply:

    Well, some people like it nonetheless.

What Else is New


  1. Links 22/7/2016: Wine 1.9.15, KaOS 2016.07 ISO

    Links for the day



  2. Haar Mentioned as Likely Site of Appeal Boards as Their Eradication or Marginalisation Envisioned by UPC Proponent Benoît Battistelli

    Not only the Staff Union of the European Patent Office (SUEPO) is under severe attack and possibly in mortal danger; the increasingly understaffed Boards of Appeal too are coming under attack and may (according to rumours) be sent to Haar, a good distance away from Munich and the airport (half an hour drive), not to mention lack of facilities for visitors from overseas



  3. EPO Attaché Albert Keyack Viewed as Somewhat of a Mole, Reporting From the US Embassy in Brazil Until Shortly Before the Temer Coup

    Public responses to the role played by Albert Keyack on behalf of the United States inside the European [sic] Patent Office



  4. EPO Insiders Explain Why the EPO's Examination Quality Rapidly Declines and Will Get Even Worse Because of Willy Minnoye

    Public comments from anonymous insiders serve to highlight a growing crisis inside the European Patent Office (EPO), where experienced/senior examiners are walking away and leaving an irreplaceable bunch of seats (due to high experience demands)



  5. Patents Roundup: BlackBerry, Huawei, PTAB, GAO, Aggressive Universities With Patents, and Software Patents in Europe

    Various bits and pieces of news regarding patents and their fast-changing nature in the United States nowadays



  6. Glimpse at Patent Systems Across the World: Better Quality Control at the USPTO Post-America Invents Act (2011), Unlike the EPO Post-Battistelli (2010)

    While the EPO reportedly strives to eliminate pendency and appeal windows altogether (rubberstamping being optimal performance as per the yardstick du jour), the USPTO introduces changes that would strengthen the system and shield innovation, not protect the business model of serial litigants



  7. Blockstream Has No Patents, But Pledges Not to Sue Using Patents

    Blockstream says that it comes in peace when it comes to software patents, which triggers speculations about coming Blockchain patent wars



  8. Links 21/7/2016: Ubuntu 16.04.1 LTS, Linux Mint 18 “Sarah” Xfce Beta

    Links for the day



  9. Links 21/7/2016: An Honorary Degree for Alan Cox, Looks Back at DebConf16

    Links for the day



  10. EPO USA: Under Battistelli, the 'European' Patent Office Emulates All the Mistakes of the USPTO

    Conservative Benoît Battistelli is trying to impose on the European Patent Office various truly misguided policies and he viciously attacks anyone or anything that stands in his way, including his formal overseers



  11. Links 19/7/2016: ARM and Opera Buyout

    Links for the day



  12. Large Corporations' Software Patenting Pursuits Carry on in Spite of Patent Trolls That Threaten Small Companies the Most

    With unconvincing excuses such as OIN, large corporations including IBM continue to promote software patents in the United States, even when public officials and USPTO officials work towards ending those



  13. Battistelli Has Implemented De Facto EPO Coup to Remove Oversight, Give Himself Total Power, and Allegedly Give UPC Gifts (Loot) to French Officials

    Benoît Battistelli's agenda at the EPO is anything but beneficial to the EPO and suspicions that Battistelli's overall agenda is transitioning to the UPC to further his goals grow feet



  14. EPO Social [sic] Report is a Big Pile of Lies That Responsible Journalists Must Ignore

    A reminder of where the EPO stands on social issues and why the latest so-called 'social' report is nothing but paid-for propaganda for Battistelli's political ambitions



  15. Links 18/7/2016: Vista 10 a Failure, FreeType 2.7

    Links for the day



  16. Exploiting Perceived Emergencies/Disasters, Suspending the Rule of Law, and Suspending Judges: How Erdoğan is Like Battistelli, Except the Coup

    Pretexts for crackdown on law-abiding people or figureheads who are remote and independent the hallmark not only of Erdoğan but also the EPO's President, Benoit Battistelli



  17. The Impotence of Gene Quinn

    Attacking the enforcer of Alice v CLS because it's doing harm to his source of income, which makes him angry



  18. After the FTI Consulting-EPO Reputation Laundering Deal's Expansion in Germany Süddeutsche Zeitung 'Forgets' That the EPO Even Exists

    Relative apathy if not complete silence regarding the EPO at Süddeutsche Zeitung following reports of FTI Consulting's deal expansion (media positioning in Germany), with hundreds of thousands of Euros (EPO budget) thrown at the controversial task



  19. Benoît Battistelli and Persistratos

    Reminds you of someone?



  20. Whistleblower Protection Desperately Needed at the European Patent Office

    EPO scandals are not publicly accessible or known to many people and not many such scandals are known at all because people are afraid of Battistelli's Fabius Maximus strategies



  21. Microsoft and Its Patent Minions at Nokia Still Have Patent Stacking Ambitions Against Android/Linux OEMs

    Weaponisation of European companies for the sake of artificial elevation of prices (patent taxes) a growing issue for Free/Open Source software (FOSS) and those behind it are circulating money among themselves not for betterment of products but for the crippling of FOSS contenders



  22. [ES] ¿Que si la EPO Bajo Battistelli Se Arruina Sin Posibilidad de Reparación Como la UPC?

    La última evidencia alrededor del hundimiénto de la reputación de la Epo y su calidad de trabajo, así como la caída del sistema que Battistelli trata forzadamente de imponer (una carrera al fondo)



  23. [ES] La EPO de Battistelli, Quién Quiebra la Ley, Subvierte el Curso de la Justicia y Rechaza Obedecer las Ordenes de la Corte Dice lo Impensable en Medio de los Actos de Terror

    Los terribles ataques hace un dia en Francia están siéndo explotados por el caradura de Benoît Battistelli para comedia negra o un verdaderamente absurda afirmación en la sección de “noticias” de la EPO



  24. [ES] La EPO de Battistelli Continúa Cortejando a Officiales de Países Pequeños y su Propaganda de Beneficiar a las “PYMEs de Aquellos Países”

    El caradura de Benoît Battistelli prosigue desfilando en los países pequeños que tienen delegados al Consejo Administrativo (CA) y los explota para propaganda barata, no sólo para que lo apoyen en las reuniónes del CA



  25. Links 17/7/2016: Lithuanian Police Switches to GNU/Linux, Blockchain on LinuxONE

    Links for the day



  26. This is Why Benoît Battistelli Has 0% Approval Rating Among 'His' Staff at the EPO

    The EPO expresses solidarity regarding (mostly) French people but does so only in English as the real purpose is to manipulate the media and justify the EPO's sheer abuses and unprecedented oppression against staff



  27. Law Professors Try to Put an End to Patent Trolls So Patent Trolls-Funded IAM 'Magazine' Complains

    Many professors suggest a method of stopping patent trolls (restrictions on venue shifting), so patent trolls-funded propaganda sites and think tanks strike back and distract even further, putting forth a wish list or a 'reform' that's designed to give them more money and incredibly protectionist power



  28. The Importance of the Patent Trial and Appeal Board (PTAB) and High-Quality Patents (Not Software Patents)

    Strong patents rather than strong patent enforcement (i.e. ease of legal abuse) help discern the difference between successful economies and self-destructive economies



  29. With 'Friends' Like IBM and Its 'Open' Invention Network We Legitimise Software Patents Rather Than End Them

    Another reminder of where IBM stands on patent policy and what this means to those who rely on IBM for sheltering of Free/Open Source software (FOSS) or small businesses (SMEs) in a post-Alice era



  30. Links 15/7/2016: Microsoft Playing Dirty, GNOME Maps Problems

    Links for the day


CoPilotCo

RSS 64x64RSS Feed: subscribe to the RSS feed for regular updates

Home iconSite Wiki: You can improve this site by helping the extension of the site's content

Home iconSite Home: Background about the site and some key features in the front page

Chat iconIRC Channel: Come and chat with us in real time

CoPilotCo

Recent Posts