EditorsAbout the SiteComes vs. MicrosoftUsing This Web SiteSite ArchivesCredibility IndexOOXMLOpenDocumentPatentsNovellNews DigestSite NewsRSS

06.08.09

Perception Management at Microsoft, Using Web Agents

Posted in Microsoft, Site News at 2:11 am by Dr. Roy Schestowitz

SWAT
Microsoft’s strategy is also used by the Department
of Defense for political purposes

Summary: Another exploration of how a brand’s value is defended while its opponent’s gets tarnished

A WORD ought to be said about attempts to disrupt this Web site either by derailing the subject of discussion, attacking the server, or insulting people who are involved — both editors and contributors. One such contributor, “The Mad Matter”, wrote about this last night:

You know there are some things that really piss me off. Some goof ball using the name “Yggdrasil” posted a comment to my article Trolls and Linux and the rotten little son of a bitch had the gall to call me sensitive!

Actually I find it quite funny. I write about trolls, and lo and behold, Yggie, a fairly well known troll shows up, and proceeds to write a pro-Microsoft screed which accuses me of being dishonest. Think of the odds. I write something critical of Microsoft, on a blog that almost no one knows exists besides a few friends. It gets one mention on a relatively popular site, and I get a pro-Microsoft troll popping up the next day. A fairly well known troll. What does this tell you?

We’ve had a lot of trolls not only in the comments but also in IRC — trolls whose nature was rather vile, not just rude. They try to spoil it for everyone. They’ve tried the same thing with Groklaw too, especially recently (earlier this year, based what PJ told me).

“The Mad Matter” responded to an issue we’ve seen here for years. Mere comments get discouraged when anonymous trolls start attacking commenters personally for merely daring to comment. From the same thread which led to some of the flames (a comment from Linux Today) we also have this new bit [via Slated]

June 5, 2009 1:11 AM
Ex-Microsoft marketing manager said:

Of course Microsoft has a perception management team and specifically targets Web 2.0 sites like Digg and Reddit. Some of this is outsourced as well. It is felt inside MS that the reason why Vista failed was that on Web 2.0 sites it became fashionable to bad mouth the OS, this turned in to group think and thus the OS failed. Seriously, that is the belief and there is at least some merit to it. Lets be real, Vista is just not as bad as it is painted.

Now contrast that to Windows 7; Microsoft have spent a lot of money manipulating user generated content sites to hype the OS. Let me tell you, it is not so much different from Vista but the perception is that is it much better. Again, lets be real, Windows 7 is just Vista with some UI tweaks and *much* better marketing.

Watch for the talking points used, this is starting now but will be pushed harder after Win7 is released, I would expect “Windows 7 is the death blow to Linux on the desktop” will be a favourite.

I think it is poor form for MS to manipulate sites like Digg, there will be a backlash when the users figure it out.

As Slated points out, “This anonymous comment may be purely anecdotal, but it is nonetheless highly convincing. He certainly seems to know what he’s talking about.”

Waggener Edstrom, which is Microsoft's PR department, explains quite openly this practice of "perception management", so this should surprise nobody. Slated borrows an explanation of this term from Wikipedia.

Perception management is a term originated by the U. S. military. The U. S. Department of Defense (DOD) gives this definition:

    Actions to convey and/or deny selected information and indicators to foreign audiences to influence their emotions, motives, and objective reasoning as well as to intelligence systems and leaders at all levels to influence official estimates, ultimately resulting in foreign behaviors and official actions favorable to the originator’s objectives. In various ways, perception management combines truth projection, operations security, cover and deception, and psychological operations.[1]

The phrase “perception management” has often functioned as a “euphemism” for “an aspect of information warfare.”

Adds Slated: “Well now we know how to formally address the shills in comp.os.linux.advocacy … they’re “Perception Management contractors”.

“Is this comparable to Dubya’s “Regime Change” hit-squads, I wonder?”

Also he says, “First there was the “Technology Evangelist” (TE):”

For eight years (1992-2000), I was the driving force behind Microsoft’s effort to make its Technology Evangelism (TE) efforts more efficient, effective, and ruthless, by studying both the practice and the theory of TE. After leaving Microsoft in 2000, I spurned the inquiries of numerous Microsoft competitors to testify on their behalf. As recently as year, I fell on my sword on Microsoft’s behalf.

[...]

My belief that I was one of the Good Guys was similarly flawed. This is now inescapable. I was wrong. Many of the TE practices that I developed, taught, and espoused were wrong. Anyone who continues to practice them is wrong. As a first step towards making amends for my past wrongdoing, I must make this clear, and widely known.

We have already written a lot more about it [1, 2]. Carla from LinuxToday added yesterday (in light of a lot of trolling in the Web site she manages):

Some of the grumpiness comes from the endless torrents of anti-Linux FUD, propaganda, misinformation, astroturfing, and just plain whining that keep pounding on the same theme: that Windows is easy, Linux is hard, and expecting computer users to spend more than eight or fifteen seconds in study is a sin. It has never been true that learning to use a personal computer is easy; that is a plain lie. Conversely, it’s not that hard.

Microsoft AstroTurfing is a reality, not mere speculation. Microsoft admits it, but it contracts those who are responsible through outside entities. Microsoft is not alone by the way, but it is very unique in its field.

Related:

Share this post: These icons link to social bookmarking sites where readers can share and discover new web pages.
  • Digg
  • del.icio.us
  • Reddit
  • co.mments
  • DZone
  • email
  • Google Bookmarks
  • LinkedIn
  • NewsVine
  • Print
  • Technorati
  • TwitThis
  • Facebook

If you liked this post, consider subscribing to the RSS feed or join us now at the IRC channels.

Pages that cross-reference this one

3 Comments

  1. Arun SAG said,

    June 8, 2009 at 5:46 am

    Gravatar

    “Mere comments get discouraged when anonymous trolls start attacking commenters personally for merely daring to comment.”

    The best example is linuhatersblog ,there every damn thing is anonymous, all are anonymous cowards :P

    aeshna23 Reply:

    You are complaining about commenters being attacked on Linuxhater’s blog of hateful nonsense! Why would any person with an IQ above a doorknob expect not to be attacked when they comment on such a blog? If I read and posted on Linuxhater’s trash, I would fully expect vicious attack and be disappointed if I didn’t merit some bile.

    Roy Schestowitz Reply:

    Well, some people like it nonetheless.

What Else is New


  1. Why Authorities in the Netherlands Need to Strip the EPO of Immunity and Investigate Fire Safety Violations

    How intimidation and crackdown on the staff representatives at the EPO may have led to lack of awareness (and action) about lack of compliance with fire safety standards



  2. Insensitivity at the EPO’s Management – Part IX: Testament to the Fear of an Autocratic Regime

    A return to the crucial observation and a reminder of the fact that at the EPO it takes great courage to say the truth nowadays



  3. For the Fordham Echo Chamber (Patent Maximalism), Judges From the EPO Boards of Appeal Are Not Worth Entertaining

    In an event steered if not stuffed by patent radicals such as Bristows and Microsoft (abusive, serial litigators) there are no balanced panels or even reasonable discussions



  4. EPO Staff Representatives Fired Using “Disciplinary Committee That Was Improperly Composed” as Per ILO's Decision

    The Board of the Administrative Council at European Patent Organisation is being informed of the union-busting activities of Battistelli -- activities that are both illegal (as per national and international standards) and are detrimental to the Organisation



  5. Links 23/4/2017: End of arkOS, Collabora Office 5.3 Released

    Links for the day



  6. Intellectual Discovery and Microsoft Feed Patent Trolls Like Intellectual Ventures Which Then Strategically Attack Rivals

    Like a swarm of blood-sucking bats, patent trolls prey on affluent companies that derive their wealth from GNU/Linux and freedom-respecting software (Free/libre software)



  7. The European Patent Office Has Just Killed a Cat (or Skinned a 'Kat')

    The EPO’s attack on the media, including us, resulted in a stream of misinformation and puff pieces about the EPO and UPC, putting at risk not just European democracy but also corrupting the European press



  8. Yann Ménière Resorts to Buzzwords to Recklessly Promote Floods of Patents, Dooming the EPO Amid Decline in Patent Applications

    Battistelli's French Chief Economist is not much of an economist but a patent maximalist toeing the party line of Monsieur Battistelli (lots of easy grants and litigation galore, for UPC hopefuls)



  9. Even Patent Bullies Like Microsoft and Facebook Find the Patent Trial and Appeal Board (PTAB) Useful

    Not just companies accused of patent infringement need the PTAB but also frequent accusers with deep pockets need the PTAB, based on some new figures and new developments



  10. Links 21/4/2017: Qt Creator 4.2.2, ROSA Desktop Fresh R9

    Links for the day



  11. At the EPO, Seeding of Puff Piece in the Press/Academia Sometimes Transparent Enough to View

    The EPO‘s PR team likes to 'spam' journalists and others (for PR) and sometimes does this publicly, as the tweets below show — a desperate recruitment and reputation laundering drive



  12. Affordable and Sophisticated Mobile Devices Are Kept Away by Patent Trolls and Aggressors That Tax Everything

    The war against commoditisation of mobile computing has turned a potentially thriving market with fast innovation rates into a war zone full of patent trolls (sometimes suing at the behest of large companies that hand them patents for this purpose)



  13. In Spite of Lobbying and Endless Attempts by the Patent Microcosm, US Supreme Court Won't Consider Any Software Patent Cases Anymore (in the Foreseeable Future)

    Lobbyists of software patents, i.e. proponents of endless litigation and patent trolls, are attempting to convince the US Supreme Court (SCOTUS) to have another look at abstract patents and reconsider its position on cases like Alice Corp. v CLS Bank International



  14. Expect Team UPC to Remain in Deep Denial About the Unitary Patent/Unified Court (UPC) Having No Prospects

    The prevailing denial that the UPC is effectively dead, courtesy of sites and blogs whose writers stood to profit from the UPC



  15. EPO in 2017: Erroneously Grant a Lot of Patents in Bulk or Get Sacked

    Quality of patent examination is being abandoned at the EPO and those who disobey or refuse to play along are being fired (or asked to resign to avoid forced resignations which would stain their record)



  16. Links 21/4/2017: System76 Entering Phase Three, KDE Applications 17.04, Elive 2.9.0 Beta

    Links for the day



  17. Bristows-Run IP Kat Continues to Spread Lies to Promote the Unitary Patent (UPC) and Advance the EPO Management's Agenda

    An eclectic response to some of the misleading if not villainous responses to the UPC's death knell in the UK, as well as other noteworthy observations about think tanks and misinformation whose purpose is to warp the patent system so that it serves law firms, for the most part at the expense of science and technology



  18. Links 20/4/2017: Tor Browser 6.5.2, PacketFence 7.0, New Firefox and Chrome

    Links for the day



  19. Patents on Business Methods and Software Are Collapsing, But the Patent Microcosm is Working Hard to Change That

    The never-ending battle over patent law, where those who are in the business of patents push for endless patenting, is still ongoing and resistance/opposition is needed from those who actually produce things (other than litigation) or else they will be perpetually taxed by parasites



  20. IAM, the Patent Trolls' Voice, is Trying to Deny There is a Growing Trolling Problem in Europe

    IAM Media (the EPO's and trolls' mouthpiece) continues a rather disturbing pattern of propaganda dressed up as "news", promoting the agenda of parasites who drain the economy by extortion of legitimate (producing) companies



  21. The Patent Microcosm Keeps Attacking Every Patent Office/System That is Doing the Right Thing

    Patent 'radicals' and 'extremists' -- those to whom patents are needed solely for the purpose of profit from bureaucracy -- fight hard against patent quality and in the process they harm everyone, including individual customers



  22. Another Final Nail in the UPC Coffin: UK General Election

    Ratification of the UPC in the UK can drag on for several more years and never be done thereafter, throwing into uncertainty the whole UPC (EU-wide) as we know it



  23. Links 19/4/2017: DockerCon Coverage, Ubuntu Switching to Wayland

    Links for the day



  24. Links 18/4/2017: Mesa 17.0.4, FFmpeg 3.3

    Links for the day



  25. Patents Roundup: Microsoft, Embargo, Tax Evasion, Surveillance, and Censorship

    An excess of patents and their overutilisation for purposes other than innovation (or dissemination of knowledge) means that society has much to lose, sometimes more than there is to gain



  26. How I Learned that Skype is a Spy Campaign (My Personal Story) -- by Yuval Levental

    Skype is now tracking serial numbers, too



  27. Links 17/4/2017: Devil Linux 1.8.0, GNU IceCat 52.0.2

    Links for the day



  28. EPO Patent Quality and Quality of Service Have Become a Disaster, Say EPO Stakeholders

    Stakeholders of the EPO, in various sites that attract them, are complaining about the service of the EPO, the declining quality of patents (and the rushed processes), including the fact that Battistelli's blind obsession with so-called 'production' dooms the already-up-in-flames EPO and makes it uncompetitive



  29. IAM is a Think Tank for Patent Trolls, Software Patents, the EPO, Microsoft, and Whoever Else is Willing to Pay

    The site where you get what you pay for continues to promote highly damaging agenda, which threatens to disrupt operations at a lot of legitimate companies that employ technical people



  30. An Australian Patent Troll, Global Equity Management (SA) Pty Ltd (GEMSA), is a Bully Not Just in the Patent Sense, Explains the EFF

    The mischievous troll GEMSA, which doesn't seem to get enough out of bullying real companies, is now attacking a civil rights group's free speech rights


CoPilotCo

RSS 64x64RSS Feed: subscribe to the RSS feed for regular updates

Home iconSite Wiki: You can improve this site by helping the extension of the site's content

Home iconSite Home: Background about the site and some key features in the front page

Chat iconIRC Channel: Come and chat with us in real time

CoPilotCo

Recent Posts