Bonum Certa Men Certa

Former Microsoft Shill Openly Confesses, Alleges Microsoft Still Does This

"It could be argued that Microsoft’s unethical Technology Evangelism (TE) practices are “old news”—i.e., that Microsoft stopped using these questionable TE practices long ago. This is very unlikely to be the case, for at least three reasons."

--James Plamondon, former Microsoft shill (aka 'Technology Evangelist')



Microsoft is very well aware that the beans have been spilled and its disgraceful AstroTurf tactics are now known to an increasing number of people. As a victim of Microsoft's tactics, I am neither willing to forget nor to forgive them. I intend to inform, to expose, and hopefully to make those responsible come forward or get sued.



James Plamondon is one of the key people behind it. You can find samples of his 'work' in several pages of this Web site. He explained in 2008: "Between 1992 and 2000, I was a Technology Evangelist (TE) with Microsoft, where I was widely considered to be its leading TE theorist and practitioner. For example, in the late 1990's, I was the only Microsoft employee to design and lead TE training seminars that all of Microsoft's newly-hired TE's were required to attend."

“As a victim of Microsoft's tactics, I am neither willing to forget nor to forgive them.”By forcing dirty secrets into public knowledge, we forced people who had practiced these illegal tactics on behalf of Microsoft to come out and acknowledge them. Marshall Goldberg is apparently one of the high-level people responsible for it too. Is it he who rates Microsoft products 5/5 in Amazon? Either way, a Marshall Goldberg was presenting alongside James Plamondon, but there is not much information about this Marshall on the Web. Remember "Steve Barkto" [1, 2, 3, 4]?

There are several Web sites which seek to bring out the truth other than ourselves. There are other domains like slated.org, edge-op.org and even this Russian site, gotthefacts.org, which all expose the same type of illegal Microsoft tactics. Most of them just provide Web hosting (mirrors) for the evidence stamped by a United States court.

Several weeks ago we received a public message from James Plamondon, who said:

Roy, et al.,

You’re right. Some of the evangelism practices that I taught and executed at Microsoft in the 1990’s were unethical. I didn’t think so at the time — I thought that they were just hyper-competitive — but I agree now.

I am trying to change the error of my ways. I trust that you will agree that even the most hardened sinner can be redeemed.


We also obtained a copy of a private E-mail claiming to be from James Plamondon, but we can't divulge it. Our source says: "Perhaps he's on a fishing expedition to find out exactly what else is out there that might show him in a bad light. And wants me to do it for him. Remember all these Comes docs were supposed to stay buried."

We've asked for permission to publish that E-mail too. Unless it's fake (which is unlikely), this was sent to Groklaw too.

In any case, James now has his own blog where he's disclosing some of the things he was doing at Microsoft. He even links to Groklaw and Slated.org. For example:

For eight years (1992-2000), I was the driving force behind Microsoft's effort to make its Technology Evangelism (TE) efforts more efficient, effective, and ruthless, by studying both the practice and the theory of TE. After leaving Microsoft in 2000, I spurned the inquiries of numerous Microsoft competitors to testify on their behalf. As recently as year, I fell on my sword on Microsoft's behalf.

So why come forward now?

Two reasons.

First, the global financial melt-down forced an epiphany. We at Microsoft always felt that we were on the side of free markets and unfettered capitalism—you know, the Good Guys. But so did the guys at Lehman Brothers, AIG, Fannie Mae, and all of the other failed financial institutions. Even Alan Greenspan, the High Priest of free markets, has had to concede that there's "a flaw" in free market economics—a flaw that led directly to the current financial collapse.

My belief that I was one of the Good Guys was similarly flawed. This is now inescapable. I was wrong. Many of the TE practices that I developed, taught, and espoused were wrong. Anyone who continues to practice them is wrong. As a first step towards making amends for my past wrongdoing, I must make this clear, and widely known.

Second, Microsoft—where these practices were developed, welcomed, and endorsed as official policy—is this week launching its first public volley in the Mother of All Standards Battles, to control the de facto standards of cloud computing. For Microsoft, this is a life-or-death struggle. When Microsoft's back is to the wall, can it reasonably be expected to refrain from using the TE tactics that it KNOWS will help it win, if its use of those tactics is unrestrained?

However, my concern is not just for Microsoft. These TE practices are very effective, and now that some of them have been documented in the public record, other platform vendors will be tempted to use them, too, when their backs are against the wall.

This problem can only be treated, I believe, by professionalizing TE, and thereby inoculating platform vendors against unethical TE practices.

That's why I felt compelled to come forward now. Only now have I realized how wrong I was, and by coming forward now, in the opening skirmishes of the Cloud Computing Wars, I can begin to make amends for my past wrong-doing.


Our previous post discusses exactly that. Microsoft is on "a Slog" against competing virtualisation/cloud offers and also against GNU/Linux, which is facilitated by these. Microsoft attacks Google Apps via former employees; Preston Gralla, who some call "a Microsoft shill", joined this anti-Google Apps parade earlier this week, twice in a row in fact (his blog is called "Seeing Through Windows"). He's assisted by his IDG colleague, Eric Lai, in the “Regarding Redmond” blog. Need it be repeatedly said that IDG receives Microsoft money [1, 2]? This impacts coverage through biased appointments and editorship. Preston Gralla, for example, attacks GNU/Linux constantly by promoting Microsoft vapourware that involved bribing bloggers.

Going back to James, it makes a lot of sense. This former Microsoft shill (he insists on calling it "TE") also says that Microsoft must still be doing it, and in fact it's quite evident. He also wrote:

It could be argued that Microsoft's unethical Technology Evangelism (TE) practices are "old news"—i.e., that Microsoft stopped using these questionable TE practices long ago. This is very unlikely to be the case, for at least three reasons.

[...]

The point is that this Judgment, by affecting only TE activities after the last major beta test release, does almost nothing to limit Microsoft ability to perform TE unethically, and indeed increases its incentive to put the hammer down before the last major beta test release is issued.

Secondly, to the extent that the requirements imposed by Section III.D of the Judgment had any salutary effect on Microsoft's TE practices, those requirements are now irrelevant, as the term of that section of the Judgment expired in 2007 (although the requirements of other sections were extended). Microsoft is now free to practice TE any way it damn well pleases, without let or hindrance.

Thirdly, members of the Free and Open Source Software (FOSS) community have asserted that Microsoft has used these practices in its recent evangelism as recently as last year (2007).


In summary, this aspect of Microsoft's illegal behaviour is not a theory. It's a reality. Even those who were involved in it regretted this after leaving the company and then divulge these secrets simply because they had already been leaked out to the public throughout class action litigation (2006, with further analysis in 2007). They want to tell their own story because the evidence is too embarrassing for them to cope with. They spin, spin, spin, but the truth remains too hard to deny. People should not be gullible and they can independently interpret the evidence [PDF].

“In summary, this aspect of Microsoft's illegal behaviour is not a theory. It's a reality.”This is worth keeping in mind -- especially amongst victims of Microsoft's ill practices -- in case a lawsuit is filed against the company in the future. People should not just avoid the company for behaving in this way; entire countries should sue Microsoft or impose an embargo already.

This is not competition. It's unhealthy market distortion, it's corruption. Real people are hurt and Microsoft's competitors who cater for their families lose their jobs so that Steve Ballmer and Bill Gates can hoard billions and funnel these into governments so that they will blindly procure Microsoft. It's the kickbacks routine, which perverted procurement is a part of. It has mischief and manipulation written all over it and there are heaps of hard evidence.

These things are large and complex, but thanks to input from readers and fellow bloggers we are beginning to obtain and put together a comprehensive alta vista that explains how Microsoft operates internally (if not intimately). Those who are desperate to dispute it must stop attacking the messenger; this only legitimises the message, which cannot be countered directly.

Related posts (more of Microsoft's dirty tricks):

Comments

Recent Techrights' Posts

There Are Also Loads of Microsoft LinkedIn Layoffs Today (Keep Track of the Subsidiaries They Keep Out of Headlines)
Perhaps lost in the smokescreen
There Are Bigger Rounds of Microsoft Layoffs Coming, a Cull of 10% Implemented in Waves (the "3%" Figure is Misleading, Face-Saving)
Last night we said they might do the layoffs in three or at least two waves
Unless a Third of All Microsoft Layoffs Worldwide Are in Redmond (Washington) Alone, Microsoft Has Just Lied to Everyone Via Jordan Novet in CNBC (i.e. the Usual Any Time There's Mass Layoffs and Novet Weighs in With False Numbers)
Maybe when Microsoft said 3% it meant ~6,000 or more in the US alone
As Expected, Microsoft Uses Media Operative (Jordan Novet) to Downplay the Scale of Mass Layoffs
here we go
 
Gemini Links 14/05/2025: "Writing My Story with Inspiration from Notable Lives" and People Start Shovelling Up LLM Slop Onto Geminispace,
Links for the day
Microsoft is Very Highly Stressed About Adoption of GNU/Linux at Windows' Expense (on Former "Vista 10" PCs)
What does this tell us?
Slopwatch: BetaNoise (BetaNews), LinuxSecurity, and Slopfarms Still Promoted by Google News
The primary goal is to demonstrate the problem persists
Links 14/05/2025: Google Agrees to $1.3 Billion Settlement After Spying, China Tariffs Don't Work
Links for the day
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Tuesday, May 13, 2025
IRC logs for Tuesday, May 13, 2025
Gemini Links 13/05/2025: Apocalyptic Future and More
Links for the day
McKinsey (McK) is Killing IBM, It's All About Killing This Goose, "National Sales Team 80% on PIP Now" (Preceding Layoffs Without Severance)
PIPs are not based on performance
Links 13/05/2025: Microsoft Breaks Windows Very Badly Again, Mass Layoffs Reported (But False Figures, It's a Lot Higher)
Links for the day
2025 Will be a Big Year For GNU/Linux on Desktops/Laptops
with an economy like this, people who don't live in rich countries won't turn to Apple
Signs of Trouble: Microsoft Job Openings for Jobs That Do Not Exist!
Keeping up appearances?
"Special Place in Hell" for Women Who Help Violent Microsofters From Another Continent Attack Local Women Who Did Nothing Wrong, They Just Got Bullied and Deserve Sympathy or Compensation
Nothing says "Brat" like men who attack women, right?
The Numbers Game: 50,000-60,000 Microsoft Workers Laid Off in 2.5 Years? And Debt Still Tripled Under Nadella.
under Nadella Microsoft's debt trebled
The Slow Death of Windows Will Mean the Inevitable Demise of Microsoft
Once people stop using Windows, it'll be hard for Microsoft to sell anything to them
Last Week's Public Talk by Richard Stallman Well Attended and Covered in Technical News Sites
and we're looking at about 60,000 Microsoft layoffs in 3 years
Gemini Links 13/05/2025: Shopping is an Exasperating Nightmare and Making Phones Minimal
Links for the day
23,000 More Microsoft Layoffs by the End of June If the Estimates Are Correct (In Addition to About 6,000 Layoffs So Far This Year)
There's no questions about many layoffs happening this month. It got leaked already. The only question is when (and also how many).
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Monday, May 12, 2025
IRC logs for Monday, May 12, 2025
Major Microsoft Layoffs This Week (Discussed Online)
later we can expect a lot of spin, even misinformation
What Happened to the Open Source Initiative (OSI) Elections: Missed Deadline
they helped expose a number of other scandals
Links 12/05/2025: Measles Rising and Taliban Outlaws Chess in Afghanistan
Links for the day
Gemini Links 12/05/2025: Advice, Iorist Ethics, and Touchscreens
Links for the day
The Finances of GAFAM Aren't as They Seem
MICROSOFT FINANCIAL PYRAMID revisited
Links 12/05/2025: US Brain Drain and Reminder That "Microsoft's Lobbying Efforts Eclipsed Enron" (Fraud Coverup)
Links for the day
The Enshittification of Royal Mail (Post Office/Postal Services) Continues
Enshittification is a thing, not only in the digital realm
Red Hat's Owner is Called "America's Worst Tech Company" (IBM) and Microsoft's Liabilities Grow
Microsoft has about a quarter of a trillion (yes, trillion with a "T") in liabilities
If the Gossip is True, Today Microsoft Has "Large M1 Meetings" to Discuss Almost 30,000 More Microsoft Layoffs in 2025
the claim is that Microsoft is preparing to lay off 10% of its staff
Microsoft Has a Long and Proven History of Funding Meritless Lawsuits Against Rivals and Critics (It Always Backfires)
It also looks like the solicitor used by two Microsofters to SLAPP us is being urgently replaced
Links 12/05/2025: Gardens and Kitchens
Links for the day
Links 12/05/2025: Media Being Attacked (New Forms of Attack on the Press), Many Data Breaches
Links for the day
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Sunday, May 11, 2025
IRC logs for Sunday, May 11, 2025