11.30.09

Confirmed: Vista 7 — Just Like Vista — Has No Substantial Impact on Sales

Posted in Deception, Marketing, Microsoft, Vista, Vista 7, Windows at 7:44 am by Dr. Roy Schestowitz

“Well the initial impression is how much it [Windows 7] looks like Vista. Which I think is…uh…the thing I’m not supposed to say.”

Microsoft Jack Schofield

Summary: Vendors begin to speak out about the effect (or lack thereof) of Vista 7 being released

THIS is the latest lesson in the reality behind Vista 7. It is not getting any better.

In the past week there have been zero headlines about Vista, at least in Google News. We wrote about this trend last week too. By contrast, Google News had 22 clusters of items with Vista 7 (“Windows 7″) in the headline. It is obvious that Microsoft is trying to bury Vista because of its name. Microsoft would rather pretend that the two operating systems are totally different, just like in the Mojave Experiment (an experiment in marketing).

“Microsoft would rather pretend that the two operating systems are totally different, just like in the Mojave Experiment (an experiment in marketing).”Last week we wrote about a parents group complaining about Microsoft's Vista 7 ads in 'Family Guy'. It turns out the those ads have been aired despite being "axed". Did they pull a fast one? Or was it all just posted online? Either way, Gizmodo’s headline sums it up like this: “The Killed Windows 7 Family Guy Special Even More Horrible Than I Imagined”

It is really just like Vista. It becomes obvious when they get started with some superficial propaganda and superstars to make huge hype (worth hundreds of millions of dollars, allocated to marketing of one product alone). For Vista it was Seinfeld, Jackass, NASCAR, and Bollywood, to name a few examples. Microsoft recruited these to promote Windows Vista. For Vista 7, Microsoft is now tapping Sugababes. How corny.

Interpublic agency UM is behind a campaign to encourage listeners of ballad-heavy UK radio station Heart to visit a website dubbed “Sugababes love Windows 7″ to suggest locations for the girl band to perform in.

From the Telegraph: “Microsoft marketing thinks that women = Sugababes”

Aiming for that crucial eight-year-old girls market, Microsoft’s abysmal marketing department have signed up the Sugababes as the new face of Windows 7. Follow the three unrecognisable singer-dancer-actress-models in a series of painfully stilted videos as they use the new, fast, easy to use operating system to organise their busy lives. As though they don’t have a retinue of PAs and record company stooges, for God’s sake.

Microsoft does not resort to such a pathetic strategy until the products fail to sell. It was exactly the same with Vista, as Microsoft got slammed for using celebrities only after it had failed to make healthy business (as measured in terms of “sales”, where the definition varies).

As we stated before, increase in Acer sales was hardly noticeable after the initial launch hype (exactly the same as Vista because avid fans are the first/only ones to buy it off the shelves). Here is a new report which contains some numbers now that Acer speaks publicly about it.

Windows 7 is a small impulse to pc sales

Gianfranco Lanci, chief of Acer, said into an interview that Windows 7 had a noticeable but small influence in hardware sales. People bought pcs more because of the natural cycle to replace or upgrade old hardware, and not to have a prepared computer to run Windows 7 properly.

Also Dell noticed a lift to its own sales but hasn’t said whether it has planned for a more sustained boost. For now corporate buyers, the business sector are skeptical when we talk about windows 7 and they still wait to a mature product, they still want to see how Windows 7 behaves on different hardware, and more important if Windows 7 will involve also and upgrade at hardware level to be compatible with new OS. In this economic environment, with lower budget, other costs would not be a good thing. Business sector learned the lesson from Vista, the biggest failure of Microsoft, when was released, incompatible with available hardware, an OS with huge system requirements, unavailable for big part of existing hardware at that time.

What also ought to be mentioned is a new conflict of interests. What Acer does not say is that it developed some special relationship with Microsoft, under the banner “Genuine Partner Program”. From last week’s news:

Under its Genuine Partner Program, Microsoft and Acer are enabling partner resellers such as VillMan to showcase Acer PC systems powered by genuine software such as the Windows 7 operating system and Microsoft Office at reasonable prices.

The Microsoft-faithful reporters have attempted to spin Acer’s words to produce Windows promotion. This happens for obvious reasons, but not much is said about scale and correlation to time of the season (holiday), as Vista was released well after Christmas, not to mention last year being the midst of an economic drought. This has impact on year-to-year projections.

“The Microsoft-faithful reporters have attempted to spin Acer’s words to produce Windows promotion.”All along we were expecting to see some fake numbers about Vista 7 “sales”, and quite rightly so. Microsoft has tricks for cooking these books. It is rather pathetic yet deceiving when they are trying to make improper comparisons with one bad version of Windows (usually Vista) being replaced by a newer one (Vista 7, the “Service Pack” of Vista). There are also many headlines comparing it to Apple in the US, with bogus numbers [1, 2, 3, 4, 5, 6, 7]. It’s the art of spin. They only make comparisons that make Vista 7 look like a success while avoiding all others.

According to new statements from Gartner, which is biased in favour of Microsoft, not all is good, to say the very least.

Gartner says Windows 7, Microsoft’s new operating system, will have a little impact on holiday PC sales, but noted that 2010 PC shipments could be affected.

And also:

Gartner also forecasts a limited impact on sales of the introduction of Windows 7, the new PC operating system from Microsoft.

That’s the same Gartner which lied about Vista, saying in 2007 that “Sooner or later, most organizations will deploy Windows Vista.”

Vista 7 is a failure. As this cartoon reminds us, it is just not as bad as Vista. Too many people still pay attention to marketing messages. They never learn.

“If you can’t make it good, at least make it look good.”

Bill Gates, Microsoft

Share in other sites/networks: These icons link to social bookmarking sites where readers can share and discover new web pages.
  • Reddit
  • email

If you liked this post, consider subscribing to the RSS feed or join us now at the IRC channels.

Pages that cross-reference this one

What Else is New


  1. Suppressed Facts of the Free Software Movement and Its Community of Volunteers – Part V: How FSF Secrecy Ended Up Insulting People, Alienating Trans Developers

    Having just uploaded this introductory video, we delve into the backstory or the real reason the FSF sank into somewhat of a crisis with the trans community almost half a decade ago



  2. InteLeaks – Part XXII: Bubbles and Buzzwords, No Substance at Intel's Internet of Things (IoT) Group (IOTG)

    The video above is continuation of the previous part about a document full of superficial buzzwords (not technical jargon anywhere), in effect recommending to managers that they blindly follow trends and cargo cults (such as Clown Computing) and not what’s most suitable for technical excellence



  3. IRC Proceedings: Tuesday, January 19, 2021

    IRC logs for Tuesday, January 19, 2021



  4. Links 20/1/2021: WireGuard for pfSense and New US President

    Links for the day



  5. Links 19/1/2021: Krita 4.4.2 Released and JingOS Hype

    Links for the day



  6. Team UPC Keeps Pretending That UPCA Can Still be Resurrected (Even Without the UK, Which is Strictly a Requirement)

    The latest distortion of facts regarding the Unified Patent Court (UPC) Agreement (UPCA) as seen from the lens of people who seek to profit from such distortion



  7. 'Ethical Source' is Not Ethical and Not a Movement But a Misguided Self-Serving PR Stunt

    Something which is neither enforceable nor ethical is being promoted by profoundly unethical media in the pockets of large corporations



  8. InteLeaks – Part XXI: Intel Seeking Advice From a Bunch of Clowns (Harbor 'Research')

    A firm called Harbor 'Research' is making dubious recommendations to Intel; as shown in the above video, there's also an obsession with buzzwords (typically suggestive of a lack of technical grasp/understanding)



  9. IRC Proceedings: Monday, January 18, 2021

    IRC logs for Monday, January 18, 2021



  10. The US Election Was Not Rigged, But the Nomination Process Was (Undermined to Maintain Control by Oligarchy)

    Cheating/driving the left out of the Democratic Party seems like a longstanding tradition and we know who stands to gain from it; moreover, problems remain in the voting process because it's controlled by secret code of companies like Microsoft (in spite of the openwashing)



  11. InteLeaks – Part XX: Redacted (for Names Only) Release of Intel File About Developer eXperience (DX) Meddling in GNU/Linux

    Today (or tonight) we release the first 'phase' of InteLeaks in a sensibly redacted form; coming up next is a surprise from Team Microsoft



  12. Sites in Bed With the EPO and UPC 'Covering' the 'News' Without Mentioning Any of the Overt Abuses

    It is rather sad that blogs like IP Kat have turned into proponents of abusive EPO management and Team UPC increasingly resorts to lying using pseudonyms (to avert criticism and accountability); much of the rebuttal or response that’s hinged on reality/facts can only be found in comments, which are still subjected to a face-saving moderation process (conducted by Team UPC)



  13. Suppressed Facts of the Free Software Movement and Its Community of Volunteers – Part IV: Stories From the Depths of the Free Software Foundation (FSF)

    To reduce or alleviate suspicions and a potential of mistrust the FSF needs to become more transparent and liberate information (such as the real reason Bradley Kuhn left, as noted in the previous part)



  14. Links 18/1/2021: GNU Radio 3.9, Wikipedia at 20

    Links for the day



  15. InteLeaks – Part XIX: Intel's Web 'Experts' Seen as Microsoft Champions Dealing With the Platform Microsoft is Looking to Destroy

    Things aren't rosy at Intel because the hires aren't suitable for the job of documenting and/or presenting GNU/Linux-centric products (whose target audience is Free software developers)



  16. Adding Images as Characters to the Daily Bulletins of Techrights

    Our daily bulletins now have inside them coarse graphics, depicted using characters alone, and the tool used to generate them announced a new release earlier today; we showcase some of its features (in a new video)



  17. Links 18/1/2021: Weekly Summaries and Linux 5.11 RC4

    Links for the day



  18. IRC Proceedings: Sunday, January 17, 2021

    IRC logs for Sunday, January 17, 2021



  19. The Oligarchs' Parties Will Never Choose the Side of Software Freedom Because Free Software Cannot Bribe Officials

    The tough reality is that next week's (or this coming week's, depending on what Sunday counts as) inauguration ceremony is partly symbolic as all the same and important issues remain largely untouched, for corporations control almost everything of significance



  20. COVID-19 Has Actually Helped Software Freedom Due to Financial and 'Spare Time' Factors

    Developers and users are increasingly exploring what the Free software world has to offer; this is actually measurable and it contradicts claims to the contrary



  21. Future Plans and Using Videos to Complement Text

    Remarks on recent and impending site changes; We are not replacing text with video, we're just trying to enhance the presentation a bit, especially where visuals help make a point or where browsing through Web sites (or leaks) is more suitable than static, linear presentation



  22. InteLeaks – Part XVIII: Intel Does Not Know How to Properly Do Research and It Seems Apparent Unscientific Methods Are Used to Justify Poor Documentation

    There appears to be a severe crisis at Intel; they cannot recruit scientists (or those whom they recruited are walking away) and as a result the company produces bad products with poor documentation (or highly defective chipsets that top-notch marketing cannot compensate for); in this video we walk through some examples of how studies are being conducted (as already noted in Part XVII)



  23. Suppressed Facts of the Free Software Movement and Its Community of Volunteers – Part III: The Free Software Foundation (FSF) Seems More Like a Victim of Destabilisation Campaigns

    The Free Software Foundation (FSF), which turns 36 later this year, is looking to raise money that helps support the GNU Project, soon 38 years old and likely the most important Free software project to exist (ever)



  24. Links 17/1/2021: EasyOS on Raspberry Pi and GNU libsigsegv 2.13

    Links for the day



  25. InteLeaks – Part XVII: The High Cost of Microsoft Windows Users in GNU/Linux Development Teams

    A look inside Intel explains what holds back the technical team, which bemoans the lesser technical people getting in the way and not even using the product that they are writing about



  26. IRC Proceedings: Saturday, January 16, 2021

    IRC logs for Saturday, January 16, 2021



  27. Suppressed Facts of the Free Software Movement and Its Community of Volunteers – Part II: Why Bradley Kuhn Left the Free Software Foundation (FSF)

    The founder of the FSF is still at the FSF (albeit not publicly) and the person who lobbied to oust him has basically been 'banished' by the founder



  28. Links 16/1/2021: LibreOffice 7.1 Release Candidate, Zeroshell 3.9.5, FreeBSD Report, and GhostBSD 21.01.15

    Links for the day



  29. Free Speech on the Web Not Respected by Companies That Used to Support Software Freedom

    Mozilla does not have to make its Web browser about politics; it can just make an excellent piece of software that is neutral about the Web pages that it renders, based on the user's personal preferences



  30. Suppressed Facts of the Free Software Movement and Its Community of Volunteers – Part I: We Are Under Attack by Corporations and Their Salaried Facilitators

    The corporate takeover (taking over the Commons, produced by volunteers who are motivated by altruism) is a subject we must speak about and somehow tackle; this series will highlight uncomfortable or difficult truths


RSS 64x64RSS Feed: subscribe to the RSS feed for regular updates

Home iconSite Wiki: You can improve this site by helping the extension of the site's content

Home iconSite Home: Background about the site and some key features in the front page

Chat iconIRC Channel: Come and chat with us in real time

Recent Posts