Oh, you know the rest.
I’ll admit, I found the fact that Bill Gates was using his rather famous (in Geek culture, anyhow) mug shot in the first of those ill-fated Seinfeld ads for Microsoft to be uproarious – even if the commercials were so-so. The fact that he’d embrace the image that has so often been used to poke a bit of fun at him, I found that to be pretty humorous and ‘big’ of him and Microsoft.
More humorous, to me, was the revelation that Microsoft’s latest set of advertisements for Windows would be mimicking the popular “I’m a Mac” campaign from Apple and using the slogan “Life Without Walls” after all of those sayings that were so popular some years ago. Of course, these ads are just awful – to the point where I want those Seinfeld ads to continue.
Well, there may be another aspect to this other than Microsoft showing it’s sense of humor, and that is trying to possibly undermine the supposed pending trademark of a competing Operating System company, G.ho.st.
An unusual Israeli-Palestinian joint venture start-up, which makes a cloud-based Web operating system letting users access their desktops from any computer with an Internet connection, is alleging a trademark violation by Microsoft in its new $300 million advertising campaign.
G.ho.st, which stands for “Global Hosted Operating System,” is claiming it has a pending trademark registration for the tagline “no walls.”
For it’s part, Microsoft claims that they are aware of no such trademarks, and dismiss the claim as “without merit”. Of course, we all know that Microsoft has a dubious history with trademark suits involving competitors, ala Lindows/Linspire, so it’ll be interesting to see how far they take this one before either backing down or making a large payment.