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11.12.10

Time to Throw in the Towel on Zune, Which Becomes a Public Embarrassment

Posted in Hardware, Microsoft at 1:18 am by Dr. Roy Schestowitz

Fresh laundry

Summary: Zune is becoming the dirty laundry of Microsoft, which just like “KIN” ought to be axed

AS THE “KIN” teaches us, sometimes it’s better to just give up on a whole product and end the embarrassment early (Verizon seems to be trying and even struggling to get rid of unwanted “KIN” stock, still). [thanks to Ziomatrix for the pointer]

“KIN” used a platform similar to that of Zune. Some might say that KIN was the “Zune phone”. Some success, eh?

Well, Zune is still a disaster and Microsoft boosters/experts appear to believe that it should be axed. Our show guest Brandon alleges that Microsoft possibly “resorts to spam to push Zune”.

Is the spam part of Microsoft’s zune advertising campaign? It certainly looks like it. Though I’m sure they don’t call it spamming, they call it Public Relations.

There is not enough evidence to suggest Microsoft (or one of the PR agencies it is contracting) is behind it, but given that Microsoft’s Zune advertisers were at one point arrested for guerrilla marketing, anything is possible. █

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